There is an awful lot of content circulating around about content curation and why it is essential to well…everything, apparently. While I agree that knowledge sharing is a powerful business tool I have some doubts regarding the hows and whys of modern content curation and distribution.
How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis. Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.
I was thrilled to recently speak with Crystal King on my podcast “All The Social Ladies.” Crystal is the social media and marketing strategist at Keurig Green Mountain. She has many years of experience building brands via traditional and digital strategies, and has been recognized with a number of honors [...]
Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.
A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.