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Marketing de Contenidos : Articulo #EntornoEmpresarial

Marketing de Contenidos : Articulo #EntornoEmpresarial | Social Media | Scoop.it
#EntornoEmpresarial - Articulo : “El marketing no es el arte de vender lo que uno produce,sino de saber qué producir”.Philip Kotler.Introduccion, generalidadesLa gestión de mercados en el presente cuenta con nuevos conocimientos que se han generado en la gestión de mercados, consecuencia  de la inovación de nuevos productos, desarrollo tecnológico, comportamiento del consumidor, competencia entre algunas variables que  conllevan a que se esté actualizado con los tópicos de mercados que se requieren para garantizar… - Carlos Mora Vanegas
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Entendiendo el Posicionamiento SEO - Parte 1

Entendiendo el Posicionamiento SEO - Parte 1 | Social Media | Scoop.it
Te explicaremos cómo el posicionamiento SEO puede mejorar la posición de tu sitio web en los resultado orgánicos en los motores de búsqueda.
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10 campañas navideñas de comunicación que no te dejarán indiferente

10 campañas navideñas de comunicación que no te dejarán indiferente | Social Media | Scoop.it
La navidad es tiempo de alegría, de reencuentros familiares, de hacer buenas obras, de disfrutar… ¿lo es? ¿o es lo que los medios de comunicación nos han hecho creer? Desde las principales agencias...

Via Jesús Hernández
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Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck

Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck | Social Media | Scoop.it
Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on and can teach Internet marketers how to create viral content.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 19, 2013 3:26 AM

Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on. He lives on to teach lessons in how to create viral marketing for Internet marketers:

  • Arresting visual images help.
  • When you find the icon let it get GOOD to you.
  • Fun mixed with mystery and irony works well.
  • Good creation story is important.
  • When in doubt, paint it BLUE.
  • Let your icon become THEIR icon.
  • Keep it simple.
  • Turn a pattern on its head a little.

 
Use any 3 of those tips to increase chances of creating viral content for your website, blog or personal brand.  

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5 Ways to Engage Readers Through Curated Content

5 Ways to Engage Readers Through Curated Content | Social Media | Scoop.it

Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership.

 

The hard part is getting your audience to engage. Without audience engagement (comments, shares, likes, and so on), curated content isn’t doing all that it could be for your brand, or your blog.

 

Here are five ways to curate content that drives engagement:


Via Brian Yanish - MarketingHits.com
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38 Graffiti Marketing Techniques

38 Graffiti Marketing Techniques | Social Media | Scoop.it
Graffiti Marketing - These creative graffiti marketing techniques are showcasing how modern advertisements are incorporating more youthful and artistic aspects to engag...
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Think HR Isn’t Monitoring Your Social Media? Think again #INFOGRAPHIC

Think HR Isn’t Monitoring Your Social Media? Think again #INFOGRAPHIC | Social Media | Scoop.it
Sevnty five percent of recruiters are required to do online research on prospective employees. That’s crazy.

Via Brian Yanish - MarketingHits.com
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AlGonzalezinfo's curator insight, October 28, 2013 11:39 AM

very interesting Infographic!

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6 WordPress Plugins That we Love

6 WordPress Plugins That we Love | Social Media | Scoop.it
There are a plethora of plugins out there for WordPress (WordPress.org currently shows 27,530 plugins), but some are in a class of their own.

Via Brian Yanish - MarketingHits.com
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Techstore's curator insight, November 5, 2013 11:29 AM

6 WordPress Plugins That we Love

 

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

The Future of SEO and What it Means for Inbound Marketing [SlideShare] | Social Media | Scoop.it
A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.

Via Brian Yanish - MarketingHits.com
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“Los usuarios mexicanos en las redes sociales” – Infografía

“Los usuarios mexicanos en las redes sociales” – Infografía | Social Media | Scoop.it
Los usuarios mexicanos en las redes sociales. El consumidor, las marcas y su relación con las redes sociales en el escenario digital Om Latam  destaca las tendencias sobre el consumo de redes soc...
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La diversidad social como tendencia en la publicidad

La diversidad social como tendencia en la publicidad | Social Media | Scoop.it
Las campañas de publicidad actualmente están tratando de mostrar una comunicación más integrada, con el objetivo de atraer a todo tipo de personas a nivel mundial, ya sea por generación, cultura o ...
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Top Reasons to use Pinterest #Infographics

Top Reasons to use Pinterest #Infographics | Social Media | Scoop.it
Top Reasons to Use Pinterest #Infographic

Via Brian Yanish - MarketingHits.com
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David Lee's curator insight, October 17, 2013 2:47 PM

Pininterest is fun and easy to use. A great way to find unique photos and videos and keep all of your own and share at the same time. Fantastic  concept.

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Social Media y Comunicacion 2.0 para conseguir enlaces

Social Media y Comunicacion 2.0 para conseguir enlaces | Social Media | Scoop.it
Como ayudados por la comunicación 2.0 podemos llegar a conseguir éxito en nuestra campaña de enlaces. Crear contenido, moverlo, empujarlo, ahora más que nunca cobra sentido.
Instituto ICONOS's insight:

¿Cómo esta tu #AuthorityRank?
Te dejamos este artículo que te ayudará a mejorarlo
Por Un Link Building Más “Comunicativo”
1. Trabajar nuestra marca comercial.
2. Tenemos que conseguir que otras webs o blogs hagan eco de nuestras noticias.
3. Aparecer en los medios.

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Publicidad Tradicional VS Marketing de Contenido - Blog Attachmedia

Publicidad Tradicional VS Marketing de Contenido - Blog Attachmedia | Social Media | Scoop.it
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4 Tips for Improving Your Social Media Presence in 2014

4 Tips for Improving Your Social Media Presence in 2014 | Social Media | Scoop.it

Are you lagging behind in your social media presence? Are you worried that it takes too much time or that you may not know which activities to focus on when participating in social networking?

 

You are not alone.

Social media is fragmented, somewhat complex, sophisticated, and constantly changing.

 

There is so much information out there about how to do social media that it’s hard to know who to trust.


Via Brian Yanish - MarketingHits.com
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Comunicologos.com's curator insight, December 24, 2013 4:52 PM

4 Tips para mejorar la presencia en los Social Media

Tahar Mehenni's curator insight, December 27, 2013 9:28 AM

Connaissez -vous TCN ?  suivez ce lien pour le savoir:

http://mehennitahar.TrueCashNetwork.com

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4 Types of Link Builders

4 Types of Link Builders | Social Media | Scoop.it
Link building is a very important task on every website owners agenda. It’s a factor in how your website ranks in search engines and how much of an authority your website is in the industry.

Via Brian Yanish - MarketingHits.com
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You Don’t Need To Go Viral, You Need Perceived Virality

You Don’t Need To Go Viral, You Need Perceived Virality | Social Media | Scoop.it

Everyone wishes their content goes viral, like this baby Halloween costume, who got almost 4 million views in two days:
But this doesn’t always have to be the case.

 

 

What is Perceived Virality?

Perceived virality is rather simple – it’s the sense of content appearing to go viral, but within a targeted or segmented network. Because a lot of people within that specific network are exposed to the content, to them, it appears as “going viral,” even if only a few hundred or few thousand people have seen/shared the content.

How Does Perceived Virality Work?

This is where it gets interesting – perceived virality works because of the overlapping relationships within a network, and the density of these relationships within a network. 


Via Brian Yanish - MarketingHits.com
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Terry Yelmene's curator insight, October 29, 2013 12:26 PM

Understanding your market as a network to be a big fish and "intelligently play" in is a best practice. All  startup marketers should read this.

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4 Social Media Horror Stories And How To Avoid Them

4 Social Media Horror Stories And How To Avoid Them | Social Media | Scoop.it
Let these serve as a warning: What you say online can — and will — come back to hurt you.
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10 Acciones Eficaces que Puedes Realizar cada día en LinkedIn

10 Acciones Eficaces que Puedes Realizar cada día en LinkedIn | Social Media | Scoop.it
Guía con las 10 acciones más eficaces que puedes llevar a cabo en Linkedin para convertirlo en una herramienta generadora de oportunidades profesionales

Via Xavi Soro Artola, Laura Rosillo, Gladys Pintado
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Six ways to drive conversions using geo-personalisation

Six ways to drive conversions using geo-personalisation | Social Media | Scoop.it
Geographical personalisation is the latest tool to help website owners identify and serve truly personalised online shopping experiences to customers based on precise location.

Via Marc Phippen
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Grow Your Business Using Content Marketing | Visual.ly

Grow Your Business Using Content Marketing | Visual.ly | Social Media | Scoop.it
This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when
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Google Plus Formatting Text: How do you do it? | Useful Graphic Design Tutorials

Google Plus Formatting Text: How do you do it? | Useful Graphic Design Tutorials | Social Media | Scoop.it
Google Plus Formatting Text: How do you do it?
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Google lanza sitio para explicar a los medios cómo funcionan sus herramientas y servicios

Google lanza sitio para explicar a los medios cómo funcionan sus herramientas y servicios | Social Media | Scoop.it
Google Media Tools es el nuevo espacio que el gigante de Internet ha lazando con un único objetivo: mostrar a los usuarios cómo funcionan los distintos servicios que ofrece.
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