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Analyse de l’activité du Community Manager sur Twitter et Facebook

Analyse de l’activité du Community Manager sur Twitter et Facebook | Social Media | Scoop.it
Quelle est l’activité type d’un Community Manager ? Combien de pages Facebook gère-t-il ? Combien de publications réalise-t-il par semaine ? Quel est l'engagement moyen en fonction du nombre d
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Social Media | Scoop.it

For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding images from other websites on the Internet… or even uploading them, yourself.

 

It’s bizarrely addicting, and that intense pleasure can be put to good use because…it’s a powerful tool to generate tons of excitement about your business offerings — excitement that can lead to sales.

 

Think of it as a visual press release that you don’t need to send to the media.

 

Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself....


Via Jeff Domansky
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Geraldine Rose's curator insight, September 12, 2014 5:44 AM

Pinterest can be very powerful for brand awareness, an interesting article.

 

LocalMark's curator insight, September 12, 2014 9:47 AM

Pinterest marketing means sharing pieces of your brand's identity. Local businesses, being perhaps the most unique of all, should use Pinterest to market their local identities to local customers. 

Shoko Aikawa's curator insight, September 13, 2014 12:55 AM

This is quite interesting platform as users are able to promote a product, a service, an experience, a book or yourself thorough using Pinterest. It gives you inspiration too!

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Comment animer son compte Twitter grâce à un concours ? #Concours Inside

Comment animer son compte Twitter grâce à un concours ? #Concours Inside | Social Media | Scoop.it
Tout community manager le sait, afin d’animer sa communauté de façon efficace, il est indispensable d’inclure des communications ludiques dans sa stratégie. C’est le cas des concours et autre
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Cause Related Marketing on Facebook: 3 Companies Doing Back to School Right

Cause Related Marketing on Facebook: 3 Companies Doing Back to School Right | Social Media | Scoop.it
Many brands out there are marketing for Back-to-School -- a shopper can often feel inundated. However, there are a handful of companies out there who are taking the opportunity to tie in a cause related marketing element to their Back-to-School campaigns. This is not only refreshing to see, but also a great asset in their communities.
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The Social Media Etiquette Guide for Business [infographic]

The Social Media Etiquette Guide for Business [infographic] | Social Media | Scoop.it
This infographic will make sure that you know your way around the proper posting, sharing, and tagging etiquette required for proper use and full functionality of your businesses’ social media outreach.
idweaver's insight:

Il est important de savoir respecter une certaine étiquette sur les réseaux! Cette infographie vous y aidera. 

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Social Monitoring Informs Pinterest Marketing Strategy

Social Monitoring Informs Pinterest Marketing Strategy | Social Media | Scoop.it
Can the Man Behind the Axe Brand Bring Men to Pinterest? Over the past 50 years, the labor market has changed dramatically. Instead of workers rising from the production line to the corner office, to…
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Près d'un compte Twitter sur 10 est alimenté par un robot

Près d'un compte Twitter sur 10 est alimenté par un robot | Social Media | Scoop.it
Dans un document envoyé au gendarme boursier américain, le réseau estime que 8,5 % des comptes actifs sont alimentés par des « bots ».
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Une messagerie privée pour Pinterest

Une messagerie privée pour Pinterest | Social Media | Scoop.it
Désormais, vous aurez la possibilité de répondre directement aux personnes qui vous envoient des épingles.
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Instagram Marketing Secrets of Fortune 500 Brands

Instagram Marketing Secrets of Fortune 500 Brands | Social Media | Scoop.it
Find out how Fortune 500 brands are thriving on Instagram.
idweaver's insight:

Les principaux enseignements à tirer des  stratégies des marques les plus performantes sur Instagram.

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How IKEA is Boosting In-Store Traffic Via Mobile Social Geo-Targeted Ads

How IKEA is Boosting In-Store Traffic Via Mobile Social Geo-Targeted Ads | Social Media | Scoop.it
Ikea's Facebook campaign uses mobile data to prove effectiveness. By Christine Kern, contributing writer
idweaver's insight:

IKEA augmente son trafic en magasin grâce aux publicités mobiles géolocalisées.

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LinkedIn Redesigns User Profiles To Foster Relationship Building - Fast Company

LinkedIn Redesigns User Profiles To Foster Relationship Building - Fast Company | Social Media | Scoop.it

Excerpt...

 

The revamped profile--available on iOS, Android, and the mobile web Tuesday--focuses on streamlining the at-a-glance view of people's profiles, while giving users the option to delve more deeply. The company decided to roll out the feature on mobile first because 43% of its users access the network from smartphones and tablets, and it expects that figure to hit 50% later this year.

 

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Via marketingIO
idweaver's insight:

Linked In modifie l'aperçu des profils d'utilisateurs pour les adapter à la  visualisation sur mobile.

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Social Media | Scoop.it

Pinterest has 70 million active users worldwide.

 

The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.

 

And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v

 

Here are some key takeaways:...


Via Jeff Domansky
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WebTech Group's curator insight, July 26, 2014 9:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 2014 9:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

L R Everitt's curator insight, July 31, 2014 12:31 PM

Check out ways to make Rich Pins.

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7 conseils pour bien diversifier sa présence social-média de marque ...

7 conseils pour bien diversifier sa présence social-média de marque ... | Social Media | Scoop.it
Vous êtes pour le moment présent sur une seule plateforme sociale et vous comptez diversifier votre activité social-média ? Il est temps de se poser les bonnes questions pour réussir en douceur cette transition, qui n'est pas ...
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Jeux Concours Facebook : 10 choses à retenir | Emarketinglicious

Jeux Concours Facebook : 10 choses à retenir | Emarketinglicious | Social Media | Scoop.it
Vous organisez des jeux concours Facebook? Alors savez-vous que les applications concours les plus populaires sont le calendrier quiz, le jeu de grattage et l'instant gagnant
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Whaller, le réseau social français anti-Facebook disponible sur Android | Actualites | Softonic

Whaller, le réseau social français anti-Facebook disponible sur Android | Actualites | Softonic | Social Media | Scoop.it
Whaller, le réseau social français anti-Facebook disponible sur Android. Thomas Fauré, le fondateur de Whaller, le réseau social privé français nouvelle génération qui veut protéger les données de ses utilisateurs,...
idweaver's insight:

Whaller, le réseau social français qui permet d'échanger des messages, informations, images... de manière privée et sans être soumis à de la publicité ciblée.

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Les Pinterest Analytics sont enfin disponibles

Les Pinterest Analytics sont enfin disponibles | Social Media | Scoop.it
Les internautes et les marques adorent les statistiques. Sur les réseaux sociaux, c’est presque une mode depuis quelques mois. Alors que Facebook avait modernisé ses statistiques l’été dernier, Twitter a récemment déployé son outil Analytics et Instagram va bientôt suivre la tendance. Mais Pinterest vient de lui couper l’herbe sous le...
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How to Drive Business with Twitter and Promoted Tweets - Marketing Technology Blog

How to Drive Business with Twitter and Promoted Tweets - Marketing Technology Blog | Social Media | Scoop.it
How to Drive Business with Twitter and Promoted Tweets by Douglas Karr on Marketing Technology Blog
idweaver's insight:

Toutes les best practices en matière de Tweets Sponsorisés.

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How to Use Targeted Facebook Ads to Promote an Event |

How to Use Targeted Facebook Ads to Promote an Event | | Social Media | Scoop.it
Are you promoting events online? This article show you how Facebook ads increase exposure, engagement and registrations for your event.
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Case Study: How To Integrate The Traditional Marketing with Social Media | iBrandStudio

Case Study: How To Integrate The Traditional Marketing with Social Media | iBrandStudio | Social Media | Scoop.it
You always hear that traditional marketing still playing special role. Many article discuss it to show you how the traditional marketing still important in
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Instagram Marketing Is Quickly Catching Up to Facebook

Instagram Marketing Is Quickly Catching Up to Facebook | Social Media | Scoop.it
How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app.
idweaver's insight:

Instagram est en train de rattraper  Facebook en matière d'engagement pour les marques.

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Un bouton « Follow » débarque sur LinkedIn

Un bouton « Follow » débarque sur LinkedIn | Social Media | Scoop.it
Sur les réseaux sociaux, les fonctionnalités se suivent et se ressemblent. Quand Facebook présente un nouveau service, on peut être sûr de voir cette fonctionnalité implémentée chez Twitter ou chez Google+ quelques semaines plus tard. Mais cette fois-ci, c’est au tour de LinkedIn de s’approprier une fonctionnalité bien connue sur...

Via Cecile Verdier
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Cecile Verdier's curator insight, August 4, 2014 5:49 AM

Linkedin se met au bouton follow

Marco Bertolini's curator insight, August 4, 2014 6:37 AM

Linkedin s'offre un bouton "Follow" comme Facebook !

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3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program

3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program | Social Media | Scoop.it
As you may have noticed, turning products into personalized Facebook ads through dynamic retargeting campaigns is a great way for advertisers to get optimal airtime with their audiences, producing a …
idweaver's insight:

3 conseils essentiels pour créer des publicités Facebook qui font mouche !

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Comment développer une relation avec votre communauté Social Media ?

Comment développer une relation avec votre communauté Social Media ? | Social Media | Scoop.it
Connaissez-vous la différence entre des fans et une communauté ? Elle est grande : quand un groupe de fans est passif, une communauté, elle, développe un réel sentiment d'appartenance avec une marque. Elle s'identifie, commente et partage les contenus de celle-ci. Comment faire de vos fans une communauté qualifiée ?
idweaver's insight:

"Une relation positive peut s'instaurer avec votre communauté dès lors que vous la considérez autant qu'un lien de la vie réelle"

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Acquérir des fans depuis les publications de votre page Facebook | Emarketinglicious

Acquérir des fans depuis les publications de votre page Facebook | Emarketinglicious | Social Media | Scoop.it
Savez-vous qu'il est possible d'acquérir des fans directement à partir des publications de votre page Facebook? Si cette fonctionnalité ne permet pas de recruter massivement des fans, elle favorise l'acquisition de fans qualitatifs.
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The Terms, Laws, and Ethics for Using Copyrighted Images on Social Media - infographic - Digital Information World

The Terms, Laws, and Ethics for Using Copyrighted Images on Social Media - infographic - Digital Information World | Social Media | Scoop.it

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


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