Pam Dyer shares a must-read look at the value of content marketing.Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Unless they are actively shopping for something, a lot of that information passes them by. But when something triggers their buying impulse, those stored impressions become critical — they are top of mind as consumers look to making purchases. In the traditional sales funnel, consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: As McKinsey points out, today’s consumer decision-making process is circular....
If you’re looking for a way to expand the reach of your content strategy, starting a podcast could be a great addition for your company. As a business owner, demonstrating your expertise is a crit...
Greg Mudd's insight:
The old is becoming new - tablets and smartphones are on the rise as well as cars starting to add internet radio - this is all leading to the possibility that podcasting will make a strong resurgence as a tool that should be added to your content marketing strategy.
Social media is providing people with all new ways to share, collaborate and communicate. Facebook, Twitter and other social media platforms are available to companies looking to better connect with their customer base.
Greg Mudd's insight:
Overview of three companies using corporate social media accounts correctly as a method of listening and engaging with customers.
...Think of the media as your stage. And content is your actor.You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance.High-quality content coupled with SEO is like the A-list stars. They have lasting impact. And you never have to worry they won’t perform well.The good news is this: if you dress up your content, your stage can exist anywhere online. High-quality content brings a packed audience to your stage – whichever type of media you choose. Here are a few tips for how you can make your content come to life....
Pinterest is the third lagest social media network behind Facebook and Twitter only. There's a lot of potential to gain new customers for your brand - check out some of these tips for using pinterest to drive traffic to your website.
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach million
Establishing a business presence on social media has become a primary focus for companies large and small across practically every industry in existence. However for businesses that utilize eCommerce platforms to execute sales transactions online through their websites and affiliates, up until now there has always been a barrier preventing them from reaching their full sales potential on social media.
There several ways that you can use Instagram help market your business grow loyalty fans gain more exposure your brand: Photo Contests. If you want see quick spike followers Instagram, holding contest way do it.
Looking for a Twitter Cheat Sheet? This one can help. Know the myths about following and using this data before using any Twitter Cheat Sheet and these facts can help you improve entrapment and profits.
Greg Mudd's insight:
Interesting that on Twitter, one to two hashtags seems to be the max, whereas on Instagram, the more hashtags, the more interaction.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.