Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
I’ll admit that for a bit too long, I ignored our page’s insights. They’re confusing, hard-to-follow and time-consuming. I keep up on social media best practices, so I figured that I knew the best times to post based on everyone else’s studies.
One day, that strategy stopped working. I was posting roughly three to five times per day (the general recommended amount), and I was posting at peak times when our audience was online, and one time in off hours, since we have an international audience.
Then, all of a sudden, Facebook’s algorithm hit our Facebook reach. Hard. Our posts went from being seen by 2,000 to 3,000 people to just 200 to 300 people. Even worse, they were getting no engagement. Something had to change.
UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it.
Today he says he makes about $500,000 a year just from sponsored links. The way this works is that a company called Social Reactor, which pairs social media influencers with advertisers, supplies him with galleries or other web pages that he links to in his Tweets. He gets paid for every click those pages receive. Then there are the branded deals he’s done with companies like Ford and Paramount, wherein a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands to tens of thousands of dollars.
Plus the apps. The iOS app, which has been downloaded 1.5 million times, is estimated to generate $60,000 a week from advertising, though that has not yet been implemented.Sanchez is a “special breed," according to Scott Jones, the CEO of ChaCha, which owns Social Reactor. "It’s pretty rare to make that much [money]," Jones says.
The reason Sanchez is “on the upper end of the pay scale,” Jones says, is “partially because he has a big follower base, but more importantly, his audience is highly engaged. They stay for an average of more than 14 page views a visit. So if it's a gallery of 10 images, they're going to look at the 10 and then four (pages) of something else."...
5 Measurements for PR ROI Forbes “A brand's PR rep is the one who is in constant daily communication with the media, gaining an understanding of what they are working on and how we can support their efforts through our clients' offerings,” Benitez...
The growth of online has changed the world of Public Relations dramatically. Online has given PR a number of opportunities – engaged and larger audiences, groupings online of like-minded people. But it has also created its fair share of head-aches – people criticizing the company on the company’s own media and a fast-moving world which requires resource to keep track.
So, is digital PR really so different from traditional PR methods? Well, yes and no! The principles of PR still remain, with reputation management, stakeholder strategies and managing the spread of information all being crucial in digital PR. But the methods by which these are achieved are different in digital. I think that there are three pillars of Digital PR:
It is not easy to lead a social media campaign, it requires a lot of planning, creativity and time. You have to stand out from the crowd, be different and be noticed. Furthermore, it can have so many different approaches it might seem confusing on where to start.
The important thing is to hone in on specific areas where you’ll be the most effective, and keep a consistency going with those steps so you’ll never fall behind. Much of that comes down to finding the proper channels where you market online, and not being overzealous as some new to business might be....
More than half of people in the US have a social profile (56%), 22% of those people using social sites multiple times a day (nearly 2/3). American’s use social media every day. 58 million people in the US admit they use social...
I usually write about the challenges of professional and executive speaking, but there’s one speaking gig that presents difficulties even most pros don’t have to face: preaching. Preachers face the same audience (mostly) week after week, year after year, and have to somehow persuade them to listen afresh every Sunday. Even [...]
Local SEO is a great way to target customers by allowing the local businesses to get featured before their customers are looking for them. Higher a business ranks in this local search result, greater are its chances of being noticed by a potential customer.
So how do you create a good content marketing strategy? Today we are going to go through and show you how we create a good content marketing strategy that will be the basis of a long lasting website. We will not go into any gray hat or black hat techniques since I personally believe most of those don’t work with content marketing, and are a waste of time to try.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.