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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Social Media | Scoop.it

Digital marketing has experienced not so much a revolution but a rapid evolution and transformation in the way we market....

 

It is not so much a revolution but a rapid evolution and transformation. The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 30, 2013 1:57 PM

This is a really thoughtful look at technology and its impact on digital marketing and how to respond.

Rescooped by HeleneTonrep from The MarTech Digest
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The 5 Social Media Metrics Your CEO Actually Cares About - HubSpot

The 5 Social Media Metrics Your CEO Actually Cares About - HubSpot | Social Media | Scoop.it
Social media vanity metrics abound, we can all agree. Here are the metrics your CEO actually wants to see.


Summarized...


So here are some social media metrics that actually matter to our CEO --- and likely yours, too! 

1) Channel Reports: Are we spending our time and money in the right places?

2) ROI Data: Is social media generating leads and customers for us?

3) Customer Response Rates: Are we responding to customers in social media?

4) Opportunity Response Rates: Is our sales team finding and responding to opportunities in social media?

5) Reach and Virality: Has social media helped us grow our reach?


Via marketingIO
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marketingIO's curator insight, May 30, 2013 10:50 AM

At first we were going to pass over this post, but we thought about it, and said that these five metrics are so basic yet so important, and will lead to further analysis. It's boiled down to the essentials.


  • See the article at blog.hubspot.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Rescooped by HeleneTonrep from EFFICYCLE
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J’ai testé les réseaux sociaux qui veulent sauver la planète

J’ai testé les réseaux sociaux qui veulent sauver la planète | Social Media | Scoop.it

Les réseaux sociaux alternatifs se multiplient sur la toile. Newmanity, Koom, Wiser… « Terra eco » en a passé trois au crible.


Via Fabien Baceiredo (EFFICYCLE)
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Rescooped by HeleneTonrep from The MarTech Digest
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Small Businesses Find ROI in Social Media [Infographic] - Profs

Small Businesses Find ROI in Social Media [Infographic] - Profs | Social Media | Scoop.it
Social Media - A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...

Via marketingIO
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marketingIO's curator insight, May 28, 2013 7:59 AM
  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by HeleneTonrep from News sur les Resaux Sociaux
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Roland-Garros mise sur les réseaux sociaux - Emarketing

Roland-Garros mise sur les réseaux sociaux - Emarketing | Social Media | Scoop.it
Emarketing
Roland-Garros mise sur les réseaux sociaux
Emarketing
Pour cette édition 2013, la Fédération Française de Tennis s'est fixée pour objectif de continuer d'agrandir sa communauté sur Facebook et Twitter.

Via Patrick Bouillaud
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Rescooped by HeleneTonrep from KILUVU
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Facebook Lance les Profils et les Pages Vérifiés ! [Emarketinglicious]

Facebook Lance les Profils et les Pages Vérifiés ! [Emarketinglicious] | Social Media | Scoop.it

Via Yves Carmeille "Libre passeur"
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