Suffice it to say, images are a critical tool in the storytelling toolbox. So take a break from optimizing your keyword strategy for robots, and finding the perfect content voice for your brand, and smell some graphic roses with me. There are a ton of tools available to help you hone in your visual craft (and – bonus – a lot of them are FREE).
So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the two overarching formats for Facebook ads: right-hand column ads and News Feed ads. Then, we'll show you 8 different types of Facebook ads, each including real-life examples -- along with some insights into why that ad is so successful.
Before we get to these examples, let's chat for a second about the four components of a good Facebook ad (or any ad, really) regardless of its type. Remember, people are on Facebook to stay up to date on their social lives, not necessarily check out your products. This is why keeping these four things in mind is important for any Facebook ad you make....
Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing.
But what makes the difference between the two?
It all boils down to this: infographics go viral because they catch the attention of the audience they are intended for. If the person or organization creating the infographic doesn’t know their audience and doesn’t know what that audience wants or needs, the infographic is going to be dead in the water. Before you ever sit down to create an infographic, take a good long look at hat
Before you ever sit down to create an infographic, take a good long look at who you’re creating it for and why....
Most marketers know by now that Facebook is an important business tool for companies of every size and industry.
With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.
But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.
And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...
The problem with multitasking is that it just doesn’t work as well as we think it does.
The efficiency myth has been debunked by numerous experts and studies. For example, research from Stanford revealed that the more people multitask, the more they are training their brain to be scattered, and the less they are able to be creative or develop emotional intelligence. Another study from the suggested that your IQ can drop as much as if you’d missed a night of sleep. And the American Psychological Association revealed that a group of studies proved that workers performing juggling acts were actually costing a lot more time and increasing the chance of errors. Overall, this degrades your brain’s executive function as well as damaging your productivity.
What if you could, on occasion, publish content that is surprisingly easy to put together and still be incredibly useful to your readers
Today’s article will help you write blog posts faster and keep your blog updated regularly, all while keeping readers fully satisfied and addicted.Did I mention you will also establish greater authority and build impressive relationships with other bloggers in the process?
The success of your landing pages will largely be determined by the information your present to your visitors. A load of hard to read paragraphs of text about nothing in particular probably isn’t going to have the desired effect.
To make your content work harder for you and to start converting more visitors into customers follow the 10 tips in this infographic from Marketing Wise....
Despite its impressive reach -- over 300 million daily active users and counting -- it took some time for marketers to realize the business potential of Instagram. Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.
Why should your business be on Instagram? Check out the infographic below from Buzzoid to learn why Instagram deserves a place in your marketing strategy, along with some tips for how to make the most of your Instagram content.
Then, check out our ebook How to Use Instagram for Business to master Instagram marketing so you get the most ROI out of the platform that you can...
Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.
Everyone has heard of color psychology, which tells us that colors impact our emotions and behaviors. yellow is cheerful (because the sun is bright and yellow!) and green is calming (like laying in the grass and looking up at a bunch of leaves is peaceful). But do these “rules” really translate into logo color meanings?
Researchers Lauren Labrecque and George Milne looked into that and found that some do and some don’t. So yes, yellow will make your brand look youthful and approachable, but a green logo doesn’t inherently make customers think your brand is peaceful. Does that mean if you want to intelligently choose a logo color scheme you have to read and and interpret a long academic study?
Nope! We did that for you. And turned it into a handy infographic quiz. Just answer a few fun questions about your brand and we’ll tell you which logo colors you should think about using.....
To build influence through social media requires a more strategic and thoughtful approach.
The idea is to leverage social networks to reveal your personality, passion for what you do, and your unique perspective in a way that helps your audience learn something new, solve a problem, and achieve more.
When you build influence on social media you make a human connection and resonate with your audience. You will magnetically attract the right people who trust you and they will naturally seek out your products and services.
When you operate with a build influence mentality as your social media foundation, the 7 rules below can help you take your strategy to the next level...
You slap some words on your About page, wrench them apart, shovel in a bit fluff, a pinch of jargon; and give it no more thought. Because it’s not that important, right?
You see, this is where so many of us get it wrong, and leak piles of cash in the process. Even though we may pay it less attention, our About page is one of our most visited - which makes it low-hanging fruit, just waiting to be plucked.
By which I mean, if your visitors aren’t captivated, bewitched, mesmerized or just plain hungry-for-more after reading your About page, you can grab yourself a hanky and wave them goodbye.
In other words, you just lost a sale.
Because your About page isn’t just about painstakingly-crafted words that make you look good. Your About page is like speed dating
Despite these recommendation, which I follow pretty closely with my clients, Buffer ups the ante on some social networks — most notably Twitter, where they post 15 times a day. Even Buffer agrees that sharing more than 1X per hour is going to cost you big time.
Buffer isn’t the only one to recommend how often you should post on social media. Recommendations run the gambit, with some recommending fewer and some recommending more posts/ day.
I would like to point out 2 things about how often to post on social media.
- Be consistent — once you’ve determined how often to post, keep your queue full so you’re consistently sharing content on schedule.
- Don’t fall behind in blog posts, especially. Posting 2X per week is optimal, posting infrequently or inconsistently can damage your SEO and reduce ROI from your website.
My recommendation is to experiment with different sharing schedules to see where engagement begins to drop off....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.