Making a business card, but making a creative, clever and memorable business card is whole new ball game. It’s easy to go for the standard rectangle with lines of important information but these business cards are on another level.
Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out!
A new infographic reveals how online retailers will be using their marketing budgets over the coming year, including what they plan to spend on mobile and social capabilities.
According to the infographic, which comes from WBR’s eTail team, retailer marketers will be investing more in mobile capabilities, SEO, and multi-channel initiatives over the coming months. Email and search marketing still dominate their spend, however, with 61% of the marketers surveyed spending more than 10% of their budget on both email and search.
When it comes to ROI, email and search marketing still dominate as social media continues to struggle to show a return. In fact, while 82% of marketers are using social media for engagement, only 36% are using it to drive sales.
Logo designing is one area of design that appears to be easiest of all but is one of the most daunting and difficult task. Designing a logo asks the designer to pull up the socks and put in the best besides making the smart selection of elements that together form a logo design. Its quite a challenging job to create a logo that that is attention grabbing and leaves an impression on the viewer’s mind.
The struggle is to give shape to the ideas to gel with the brand identity thereby giving it a good shelf-life. There are many things that need to be kept in mind while designing a logo like it should’t appear to be old-fashioned, careful selection of colors, fonts and should appeal the viewer so much so that the aim for which it is made is achieved.
Have you got into LinkedIn Groups? If you’ve been doing social media for a while now and have got past the naïve “I’ll use social to sell stuff” stage, you likely have discovered the value of exchanging ideas and building relationships.
You can write great content for Google or Social. But I am not really sure it is possible to do Google and Social well.
Google killed SEO and now it understands words so you can just write about any old thing and it will figure out you mean “entrepreneur marketing”, but a couple of minutes on the search engine will show you these kinds of results for your industry!
When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hardby the update was the large press release distribution company, PR Newswire.
The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal quality guidelines for press release submissions....
Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.
Top ten points of influence:
Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).
The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....
After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....
While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.
And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....
Blogging has become a profession in its own right and has gone from so much more than a hobby. If you do it right blogging can become your primary source of income generating hundreds if not thousands of extra doh each week. Not only a platform to give you a chance to share your opinion, expertise or ideas but also a place to build a brand and following. Starting a blog is easy, there is no defined skill set required, just a passion and ability to communicate it. It doesn’t take long at all to start a blog and you can have your very own, professional looking blog in no time at all. Below are 4 simple steps to get you on your way.
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience
The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.
A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.
Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.
Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics.
You’ll also learn how to set up a campaign aimed at getting likes on your Facebook page.
Our Facebook Ads setup is easy to implement, and turning an abandoned visit to your website into a fan of your brand is a great growth hack for any small business.
The quantity of social signals you receive, such as Likes, retweets, shares, pins, number of comments on your posts signals to Google that you are or are not an authority in your area.
SMO is tied to SEO in such a way you cannot untangle the two. If you care about SEO, then you must care about SMO. Why does Google care if your content is high quality, educational, engaging, or humorous?
Google is a business, and their business is to provide the highest quality content to their readers.
Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
- 72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.
- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.
- (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)
You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.
Now, if only you could figure out your return on investment
To help your brand from getting lost in the clutter, it's important to stand out visually and consistently.
Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look of of account pages.
To help your brand from getting lost in the clutter, it’s important to stand out visually as images, colors and context are some of the first elements your audience will notice. Here are five things you should keep in mind.
After spending hours crafting that excellent blog article, finding that image or creating an infographic, you obviously want people to read and view it.
Social media is a great way to attract that attention. But that doesn’t mean you can just throw your link out there and people will come flocking. If you want your content to succeed on the major social media networks, you must consider who you are sharing it with. Then, you can write the perfect copy and produce the best content and optimize it for each social network to lure them in.
But first you need to consider the stereotypical audience of each network.
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.