Your Treasure Chest of Secret Knowledge To Outperform Digital
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How is Google Now Changing Online Interactions

How is Google Now Changing Online Interactions | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it

IPAs have just become a part of our daily lives when performing tasks. But of all the IPAs, Google Now appears to be the most promising.


Via Kamal Bennani
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Google now is scary ... but revolutionary helpful!

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How to Design Content Remarketing Campaigns That Actually Work

How to Design Content Remarketing Campaigns That Actually Work | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Learn how to design remarketing campaigns that help you recapture your audience.
Gernot Beinl's insight:

Modern Online Marketer? You have to know this!

 

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Facebook is opening up Instant Articles to newsrooms everywhere

Facebook is opening up Instant Articles to newsrooms everywhere | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
In a long-awaited move, Facebook announced this afternoon that it plans to open up access to its Instant Articles program to publishers around the world, giving every news organization the capabili…
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20 Tools and 16 Browser Extensions to Add to Your Arsenal

20 Tools and 16 Browser Extensions to Add to Your Arsenal | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
I’ve gathered a collection of my favorite tools and extensions that can help you improve efficiency, creativity, productivity, or your workflow.
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Fresh tools

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99 Killer Online Marketing Tools to Streamline Your Efforts

99 Killer Online Marketing Tools to Streamline Your Efforts | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
If you're seeking online marketing tools to market your business, you won't want to pass this bookmarkable list up.
Gernot Beinl's insight:

The ONLY list you will ever need .. not only big but just the best tools for every category

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17 Free Online Tools to Help You Grow Your Blog to 1 Million Visitors

17 Free Online Tools to Help You Grow Your Blog to 1 Million Visitors | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
And what's their price, you ask? How about . . . free?
Gernot Beinl's insight:

A great list and still valid in 2016

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9 Social Media Marketing Tool Tips From the Pros

9 Social Media Marketing Tool Tips From the Pros | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Would you like to improve your social media marketing? This article shares social media marketing tool tips from top social media experts.
Gernot Beinl's insight:

Insider tips and tools for the pros

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26 Pro Tips for Improving Your Social Media Marketing

26 Pro Tips for Improving Your Social Media Marketing | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.
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Probably interesting for everyone

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How to Create Shareworthy Twitter Images and Visuals

How to Create Shareworthy Twitter Images and Visuals | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
A complete guide to the 10 top ways of creating shareable, clickable Twitter images and visuals.
Gernot Beinl's insight:

Great #how-to and great links for further reading and info

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99 Killer Online Marketing Tools to Streamline Your Efforts

99 Killer Online Marketing Tools to Streamline Your Efforts | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. M...
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THE BEST LIST I've ever seen

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6 Things That Matter the Most When You Manage Digital Communities in 31 countries

6 Things That Matter the Most When You Manage Digital Communities in 31 countries | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
As Online Marketing Manager in charge of 31 countries Eastern Europe and Asia I have the pleasure to work with people from different cultures with all kinds of personal backgrounds. It is an amazing opportunity which I am thankful for every single day but it can also be incredibly challenging to allocate the little time available to maximize productivity and grow the HiPP babyfood digital universe.From our Gmunden headquarters I coordinate local Marketing Managers in markets like Russia, Ukraine, China, Latvia, Romania, Hong Kong, Singapore, Azerbaijan, Lithuania and
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My first piece

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The Ultimate Guide to 150+ Google Analytics Resources for 2015

The Ultimate Guide to 150+ Google Analytics Resources for 2015 | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
We’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations & tools.
Gernot Beinl's insight:

This is THE ONLY guide you'll EVER need for Google Analytics know-how

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Powerful Ways to Leverage Audience Data Beyond Remarketing

Powerful Ways to Leverage Audience Data Beyond Remarketing | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell.
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Remarketing is evolving

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3 SEO Predictions You Need to Know for 2016

3 SEO Predictions You Need to Know for 2016 | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Mobile and voice are shaping the future of SEO - what else should you know about SEO in 2016? In this article learn 3 important SEO predictions.
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Huyen Truong explains how to prepare for 2016
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5 Digital Marketing Trends you need to know in 2016 to succeed

5 Digital Marketing Trends you need to know in 2016 to succeed | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Did you know? Asia Pacific leads the world in terms of the number of retail companies moving to E-commerce, according to a recent study by eMarketer. And that's
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Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.
Gernot Beinl's insight:

This is B-I-G!

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How Heidi Cohen Crafts Headlines That Draw People to Your Content

How Heidi Cohen Crafts Headlines That Draw People to Your Content | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Do your headlines capture the attention of the right people? This article shares four ways to craft stronger headlines to engage your readers.
Gernot Beinl's insight:

Heidi Cohen's best piece of 2015

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7 Online Marketing Tools That Are Totally Worth the Investment

7 Online Marketing Tools That Are Totally Worth the Investment | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Consider this list your online marketing-tool cheat sheet.
Gernot Beinl's insight:

Amazing list of really great but a bit pricy tools

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26 Creative Tips and Tools for Social Media Marketers

Looking to simplify your social media marketing? This article offers the best tips and tools shared on the Social Media Marketing podcast so far this year.
Gernot Beinl's insight:

Pppppssssss don't tell anyone but these are awesome

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9 Social Media Marketing Tool Tips From the Pros

9 Social Media Marketing Tool Tips From the Pros | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Would you like to improve your social media marketing? This article shares social media marketing tool tips from top social media experts.
Gernot Beinl's insight:

Really advanced advice worth knowing

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How Much Should a Website Really Cost?

How Much Should a Website Really Cost? | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
What kind of website do you actually need, and how much should you expect to spend?
Gernot Beinl's insight:

How much have you paid for your site?

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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
If you want to know what works when it comes to marketing, you need to study the competition. This includes ...
Gernot Beinl's insight:

The @Instagram referral stat amazed me. Didn't know that.

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Moz Releases 2015 Search Engine Ranking Factors Study

Moz Releases 2015 Search Engine Ranking Factors Study | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Moz released their ranking factors study which interview 150 SEO experts and applied that to a data correlation study.
Gernot Beinl's insight:

You should be aware of the study results

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How to Optimize Your Facebook Posts With Facebook Audience Insights

How to Optimize Your Facebook Posts With Facebook Audience Insights | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Do you want to increase your Facebook engagement? In this article you'll find out how to use Facebook Audience Insights to optimize your Facebook posts.
Gernot Beinl's insight:

Audience Insights is just sooooo incredibly powerful, thank you Facebook for this!

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Three Must-Download Remarketing Lists To Use With Your Search Ads

Three Must-Download Remarketing Lists To Use With Your Search Ads | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
The ability to use Google Analytics to create Remarketing Lists for Search Ads was recently announced. Columnist and Googler Matt Lawson runs down the audience lists you need to import into your account.
Gernot Beinl's insight:

Amazingly helpful

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10 Marketing Automation Tools That Could Transform Your Business

10 Marketing Automation Tools That Could Transform Your Business | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
The splintering of media, social networks and digital disruption has made a marketing platform vital. Here are 10 top digital marketing automation tools
Gernot Beinl's insight:

A comprehensive overview

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The Complete Guide to Understanding Consumer Psychology

The Complete Guide to Understanding Consumer Psychology | Your Treasure Chest of Secret Knowledge To Outperform Digital | Scoop.it
Do you want to know what makes your visitors tick? Or, even better, understand what goes on in their minds? Understanding the psychology of your visitors
Gernot Beinl's insight:

@neilpatel awesome as usual

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