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Shifting attitudes about media make a case for integrated communications | Digital Park

Shifting attitudes about media make a case for integrated communications | Digital Park | Social Media | Scoop.it

... Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news.

 

Television, which reportedly has the lowest public confidence, is the most frequently used medium for getting the news, with laptops/computers ranking second and newspapers coming in last.

 

While trust in the Internet as a source is slightly lower than when Gallup first measured public confidence in 1999, this year marks the first time that another news medium (television, in this case) has fallen below the Internet in public trust.Meanwhile, in terms of news consumption, the Internet has made steady gains over the past decade. Pew Research notes that the more Americans these days get news in a digital format.

 

Working with media is a key part of our job, so how do the public’s changing news consumption habits and wavering confidence impact how we approach media relations?...


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Jeff Domansky's curator insight, July 27, 2014 1:16 AM

With decreased trust in media, public relations has a bigger challenge ahead.

Rescooped by Ennelle Nadou LAWSON from Business Brainpower with the Human Touch
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The 2014 State of Digital Transformation

The 2014 State of Digital Transformation | Social Media | Scoop.it

Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.

 

In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared insights, advice and cautionary tales from those on the front lines.


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The Learning Factor's curator insight, July 23, 2014 6:19 AM

This new report is aimed at executives and digital strategists to help them further understand the state of digital transformation.

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40 Most Popular Social Networking Sites of the World | Social Media ...

40 Most Popular Social Networking Sites of the World | Social Media ... | Social Media | Scoop.it
"Social networking" has been around forever. It's the simple act of expanding the number of people you know by meeting your friends' friends, their friends' friends and so on. In fact, many of us today use Twitter and Facebook to promote our ...
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What is a MOOC?

Written and Narrated by Dave Cormier Video by Neal Gillis Researchers: Dave Cormier Alexander McAuley George Siemens Bonnie Stewart Created through funding r...
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20 Things Educators Need To Know About Digital Literacy Skills

20 Things Educators Need To Know About Digital Literacy Skills | Social Media | Scoop.it
Widely understood to be essential to success in the workplace and modern life, digital literacy is beginning to emerge as a necessary component of curric

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Kristen McDaniel's curator insight, August 4, 2014 11:15 AM

I really enjoyed this article on "do's" and "don'ts" for empowering students in digital literacy techniques.  I think we forget - this is where our students shine. The article points out that today's undergraduates have NEVER known life without the internet.  How do we use that to help our students learn more?

Ness Crouch's curator insight, April 8, 2015 8:37 PM

Digital Literacy is becoming more important in learning. The curriculum today requires teachers to use digital tools. Please read this interesting take on digital literacies. 

Ivon Prefontaine's curator insight, April 15, 10:34 AM
Blogging has to have a purpose and it has to be done safely. The latter is a concern for some parents. The use of Power Point in teaching and learning is situational.
Rescooped by Ennelle Nadou LAWSON from The MarTech Digest
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[FREE] Digital Marketing Insights for 2014 eBook - Celebrus Technologies Ltd

Excerpt...

 

This research, commissioned jointly by Celebrus and Teradata and conducted by MyCustomer.com, asked digital marketers from the UK, France and Germany about:

• Their digital marketing priorities and challenges.

• If they have a single customer view, what data they are using and where it is stored.

• The benefits they are seeing from a single customer view and their future plans.

• The analytics they are undertaking and how it is improving their marketing results.

• How customer analytics is being resourced and how things will change by 2016.

• The importance of personalisation and the role of real-time now, and in two years. 

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, July 23, 2014 6:37 PM

UK, France and Germany focus.

Glenn Cooper's curator insight, July 24, 2014 12:43 AM

How did we do this stuff before computers?

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The Basics of Setting Up Gamification for Your Online Community - Social HubSite - Social Networking Platform

The Basics of Setting Up Gamification for Your Online Community - Social HubSite - Social Networking Platform | Social Media | Scoop.it

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