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What's the Difference Between Social Listening, Analytics and Intelligence?

What's the Difference Between Social Listening, Analytics and Intelligence? | Social Media | Scoop.it

Social listening, social analytics and social intelligence. It’s all the same, right?

 

Well … not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read.

 

Firstly, no, technically, the terms don’t mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (that’s what we do!)

 

Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry.

 

Here’s an explanation of the differences, and how each term is frequently used: http://www.brandwatch.com/2013/08/whats-the-difference-between-social-analytics/


Via Antonino Militello
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Emilie Faffe's curator insight, August 21, 2013 5:16 AM

Social listening ou social média monitoring : processus mis en place pour récupérer ce qui se dit sur la marque via les réseaux sociaux, blogs, forums... Utilisation d'un outil, plateforme ou API. Généralement déployé par le service informatique.

 

Social média analytics : processus d'analyse et traitement de ces données. Utilisation d'un outils à paramétrer au préalable en fonction des besoins de l'entreprise. Généralement le même outil est utilisé pour le social listening et le social média analytics.

 

Social intelligence : bilan que l'on retire de cette analyse (meilleure connaissance client), permet d'orienter la stratégie marketing de l'entreprise.

Adilson Camacho's curator insight, August 26, 2013 12:35 PM

An aid to uptake the desires and needs of the population ...

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Facebook Introduces Embeddable Posts

Facebook Introduces Embeddable Posts | Social Media | Scoop.it
Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.

Via Debra Askanase
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Debra Askanase's curator insight, July 31, 2013 3:47 PM

Not "best practices and research" but certainly newsworth. For content publishers: you will eventually be able to grab public posts and embed them. For Facebook users: beware!

Elodie Binard's curator insight, August 1, 2013 6:23 AM

Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.

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How Do B2B and B2C Marketers Use Social Media? [CHART] | #TheMarketingAutomationAlert

How Do B2B and B2C Marketers Use Social Media? [CHART] | #TheMarketingAutomationAlert | Social Media | Scoop.it
Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways?

Via marketingIO
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marketingIO's curator insight, August 5, 2013 6:51 AM

Again, Eloqua users so not representative of the universe. However, FB usage far higher than LinkedIn, and that's a head scratcher.


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Who Has the Most Fake Twitter Followers? | TheBlaze.com

Who Has the Most Fake Twitter Followers? | TheBlaze.com | Social Media | Scoop.it

Who knew? There are fakers among us, at least on Twitter.There are fakers among us, at least on Twitter.And although it’s not new news that some Twitter followers are not real, it’s interesting none the less to take a look at the breakdown every once in a while of notable people who might not be as popular as they seem.Thanks to the tool “Fakers” by Status People, it’s easy to look up the percentage of faker, inactive and good accounts among the followers of any person’s Twitter base.You might remember when we reported nearly a year ago that 70 percent of President Barack Obama’s followers at the time were fake. It looks like he’s lowered that number a bit but still more than half are considered fake, according to Status People’s tool....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 16, 2013 1:14 PM

Fakers? Who knew, LOL? Useful tool.

Jeff Domansky's curator insight, September 14, 2013 5:10 PM

Who knew? 

Rescooped by EBAT Media from Public Relations & Social Media Insight
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The Fake Corporate Twitter Hack #Fail

The Fake Corporate Twitter Hack #Fail | Social Media | Scoop.it

Chipotle was the latest brand to engage in a “fake Twitter hack” marketing stunt, following in the footsteps of MTV and BET a few months ago. The intention behind these stunts is to clearly boost fans and followers for their brands, but, unfortunately, exposes a major flaw in how brand see their customers and how their perception of social is flawed. Furthermore, these types of theatrics deter from the game-change possibilities of how brands and customers can build mutually beneficial and long lasting relationships through these platforms...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 5, 2013 1:59 PM

The problem with "faking" as a branding or marketing strategy is that it eventually dilutes or negatively impacts your brand or reputation or worse. A great brand is honest, true and trustworthy.