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Un email commercial sur six n'atterrit pas dans le boîte de réception du destinataire

Un email commercial sur six n'atterrit pas dans le boîte de réception du destinataire | social media | Scoop.it

L'étude annuelle de Return Path montre que, si le taux de placement en boîte de réception reste stable, les opérateurs de messagerie ont durci les règles.


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Réseaux Sociaux, comment calculer son ROI

Réseaux Sociaux, comment calculer son ROI | social media | Scoop.it
FacebookTwitterGoogle+ C’est moi ou est ce que pas mal d’entreprises ont du mal à accepter les réseaux sociaux comme un pilier du marketing?

Via Cecile Verdier, luc Vandendriessche
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25 Social Media Stats That Prove It’s Still Worth Your Time

25 Social Media Stats That Prove It’s Still Worth Your Time | social media | Scoop.it

In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years.

 

Due to social media’s ever-evolving nature, we decided to update the list and share with you some new stats about social media and how it is being used in the digital marketing world today....


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Jeff Domansky's curator insight, May 11, 9:27 AM

Here's a collection of essential social marketing stats. Valuable reading for marketers. 9/10

Bouchra Bentato's curator insight, May 11, 3:30 PM

Social media should not be ignored in your marketing campaign

Marco Favero's curator insight, May 12, 1:57 AM

aggiungi la tua intuizione ...

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Social media adoption in #B2B

Social media adoption in #B2B | social media | Scoop.it

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Getplus's curator insight, March 24, 9:17 AM

This infographic reveals the key data on Social engagement in B2B using Facebook, Youtube, Google +, Twitter, Linked in. The key findings are from the types of content used in Social Media, such as :


  1. Original written content
  2. curation of others people's content
  3. Infographic
  4. Videos
  5. Audio 
If you are a french reader, you may also have a look at this slide share on retargeting with social media in B2B.
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3 Things You Must Do Before Writing a Social Media Policy

Writing a social media policy can be a great way to ensure there are no issues with your social media activities and no staff faux pas - these tips will help.
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Pinterest Launches Marketing Developer Tools

Pinterest Launches Marketing Developer Tools | social media | Scoop.it
Visual discovery and bookmarking service Pinterest is beefing up its offerings to marketers. On Monday the company launched a marketing developers program which it said will enable companies to publish content and ads to Pinterest more easily, and to subsequently analyze data to gauge its performance.
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How To Use Social Media To Boost Your SEO Campaign

How To Use Social Media To Boost Your SEO Campaign | social media | Scoop.it
Search engine optimization (SEO) has almost become synonymous with content marketing. Because you need a steady stream of quality, optimized content in order to fuel your SEO campaign, many business owners focus a disproportionate amount of attention to cultivating the best possible content. However, there are many other outlets for [...]
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TOP 12 des plus belles réponses de community managers aux insultes et attaques

TOP 12 des plus belles réponses de community managers aux insultes et attaques | social media | Scoop.it
Vous vous souvenez peut-être de notre compilation sur les meilleures réactions de CM face aux trolls en 2014, aujourd’hui on remet ça avec les meilleures r

Via Olivier JADZINSKI
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Atelier: comment optimiser ses campagnes sur les réseaux sociaux

Atelier: comment optimiser ses campagnes sur les réseaux sociaux | social media | Scoop.it
Les campagnes sur les réseaux sociaux constituent un élément incontournable de la stratégie d'une marque, et l'investissement qui leur est consacré ne doit pas être pris à la légère. Bonnes pratiques.
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Pager Turns Your Facebook Pages Into Full-Fledged Websites

Pager Turns Your Facebook Pages Into Full-Fledged Websites | social media | Scoop.it
Meet Pager, a neat little hack developed during our 24-hour Disrupt NY Hackathon by a team of three engineers. It's the perfect idea for small business owners..
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How Ecommerce Can Capitalize on How Men and Women Use Pinterest

How Ecommerce Can Capitalize on How Men and Women Use Pinterest | social media | Scoop.it
Men use Pinterest, too, and understanding how they use the platform could help ecommerce companies gain an edge over competitors.

Via Kelly Lieberman
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How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

How to Become a Pinterest Warrior and Vanquish the Competition [Infographic] | social media | Scoop.it
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.

Via Pantelis Chiotellis
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How to Master the Four-Hour Social Media Strategy

How to Master the Four-Hour Social Media Strategy | social media | Scoop.it

For those of us who are pondering the possibilities of the many different platforms available, Facebook and Linkedin are great places to start, especially for businesses. Once you have a command of either one of these two platforms, you can branch out to others like Twitter and Pinterest, or consider using a tool that allows you to manage multiple platforms from one location, like Social Mention.

 

As the title of this post suggests, we can use a simple four-hour social media strategy to budget our time wisely and get the most out of social media marketing. Once you’ve set up your account, it’s time to employ our four-hour social media strategy and soon we will master these platforms:...


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Jeff Domansky's curator insight, April 30, 9:57 AM

This post will show you how to do social media and social marketing simply and effectively. Did I mention fast? Recommended reading. 9 / 10

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Social media et mobile ne font qu'un

Social media et mobile ne font qu'un | social media | Scoop.it
À l'heure où l'usage du Web tend à devenir de plus en plus mobile, il nécessaire de revoir l'utilisation du social media pour l'optimiser.
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199 Social Media and Content Marketing Tools

199 Social Media and Content Marketing Tools | social media | Scoop.it
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.

Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts.

Here are 199 content and social media marketing tools. Are there any we missed that you love?

Via Brian Yanish - MarketingHits.com
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SENAME Interactive's curator insight, May 12, 4:10 AM

Content marketing job needs more tools, yes it's true.. Here are some useful tools to make your job easy. 

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How to Set Up a Facebook Page for Business |

How to Set Up a Facebook Page for Business | | social media | Scoop.it
Are you interested in setting up a Facebook page for your business? In this article you’ll discover how to set up a Facebook page for your business.

Via Peg Corwin
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Peg Corwin's curator insight, May 2, 7:47 AM

Did you know that you can change your Facebook Page category any number of times?  "The only consequence is if you change it from the Local Business or Place category, you’ll lose your reviews, map and check-ins."

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Réseau social : la tendance ? Le B2B !

Réseau social : la tendance ? Le B2B ! | social media | Scoop.it
Facebook, Twitter, LinkedIn... Les géants du web se convertissent au B2B, pourquoi ? Parce que c'est là que se trouvent les revenus !
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Pinterest : Arrivée des épingles interactives - WebLife

Pinterest : Arrivée des épingles interactives - WebLife | social media | Scoop.it
Après avoir annoncé de nombreuses nouveautés en début d'année en plus d'améliorations apportées au bouton permettant l'épinglage et un récent partenariat a
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8 Ways to Increase Your Exposure on Pinterest | Simply Measured

8 Ways to Increase Your Exposure on Pinterest | Simply Measured | social media | Scoop.it

Here at Simply Measured, we get asked this question on social a lot:

How do I make my brand stand out on Pinterest? 

Pinterest,  whose valuation just hit $11 billion after a new round of fundraising, is definitely the social network to watch in 2015.

As Pinterest expands its promoted pins program and partners more strongly with brands, it’s imperative that you, the social marketer, understand how to optimize your content on the network. Here are some tips and tricks that I hope help....


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Jeff Domansky's curator insight, May 8, 12:00 AM

Here are 8 tips that can make the difference with your Pinterest posting.

Santiaga Rodriguez 's curator insight, May 12, 8:52 PM

Pinterest was named the social network to watch in 2015. From this blog by simply measured  it gives a solid guide to making Pinterest for you. From making sure you use the right key words to "repinning" to gain followers and searches. A few of the tips I found to be the most effective were running a cross channel campaign; using your other social media outlets to get your page attraction. My favorite was # 5, " ditch the salesy schtick" aka dont be pushey- if people like your content, they will view and hopefully share your page! 

 

This blog page is targeted obviously to business owners who want to use Pinterest to reach a certain target audience. That is the most positive thing about the site, it is very easy to get who you want to see your content, to view it. Based on what you post, where, when and especially key words you use, you can almost be guaranteed views, and by continuing to post similar things that got said views, followers, and in this case the more re-pinning the better. You want the viewers you seek out to share and show others- creating a snowball affect and hopefully proving effective.  

Jamie Dela Torre's curator insight, May 14, 6:40 PM

Great content. I wonder if this Pinterest page can gain exposure? http://bit.ly/1JoaApm

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Google+ : Google lance les Collections

Google+ : Google lance les Collections | social media | Scoop.it
Google propose une nouvelle fonctionnalité pour Google+. Baptisée Collections, c'est un moyen de grouper des posts par sujet.
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Facebook pèse 84% du partage social

Facebook pèse 84% du partage social | social media | Scoop.it
Le Social Network est une fois de plus le numéro un. Selon une étude de ShareThis, le partage de contenus web sur Facebook a progressé de 11,9 points en un an. Vu sous cet angle, le site de Mark Zuckerberg éclipse peu à peu les autres réseaux sociaux !
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4 Tips to Engage Chinese Social Media Users

4 Tips to Engage Chinese Social Media Users | social media | Scoop.it
Does your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens. China’s market is hungry for new exciting products that speak to China’s cu
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Comment les petits ecommerçants peuvent-ils tirer partie de Facebook ?

Comment les petits ecommerçants peuvent-ils tirer partie de Facebook ? | social media | Scoop.it
Avec 21 millions de Français qui se connectent tous les jours à Facebook, le réseau social est un carrefour d'audience conséquent pour les entreprises. Bérengère Thétiot, responsable développement PME de Facebook, présente les outils mis à la disposition des TPE-PME.
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The most viral type of pins: Barney’s on Pinterest

The most viral type of pins: Barney’s on Pinterest | social media | Scoop.it
I stumbled upon an interesting technique Barney’s uses to present their clothes and accessories on Pinterest. They always make 2 types of pins for each product: an “Individual Product” and a “Product in a Setting”. I couldn’t just walk by and not compare the effectiveness of both methods of product representation. Which one is more likely to be re-pinned and liked - an “individual product” or a “product in a setting” format?

Via Kelly Lieberman
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How to Set Up a Facebook Page for Business

How to Set Up a Facebook Page for Business | social media | Scoop.it
Are you interested in setting up a Facebook page for your business? In this article you’ll discover how to set up a Facebook page for your business.

Via Pantelis Chiotellis
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6 Great Instagram Lessons from the Fashion Industry

6 Great Instagram Lessons from the Fashion Industry | social media | Scoop.it

Instagram was designed for visual storytelling. That’s a fact. The fashion industry relies on powerful imagery to sell. In some ways, fashion and Instagram were almost destined for each other. The powerful visuals on Instagram are ideal for promoting and evoking expression that’s iconic of the fashion industry. Great, so the fashion industry can use it. What about all the other non-fashion focused brands? Is there room for these less trendy brands on Instagram too?

 


Via Kamal Bennani
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