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Un email commercial sur six n'atterrit pas dans le boîte de réception du destinataire

Un email commercial sur six n'atterrit pas dans le boîte de réception du destinataire | social media | Scoop.it

L'étude annuelle de Return Path montre que, si le taux de placement en boîte de réception reste stable, les opérateurs de messagerie ont durci les règles.


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How to Collect Email Leads from Twitter in a Google Spreadsheet

How to Collect Email Leads from Twitter in a Google Spreadsheet | social media | Scoop.it

One of the best features of Twitter that is relatively unknown to most users is their Lead Generation cards. Your tweet, see live example, will have a button and when another Twitter user clicks the button, their email address is sent to your application (which happens to be a Google spreadsheet in this case).

 

Whether you are a small website owner or an event organizer, you can use these Lead Generation cards to easily collect email addresses from Twitter users who may be interested in your product. For instance, Twitter users can subscribe to your email newsletter with a click without leaving the Twitter website. Event organizers can use Twitter’s Lead Generation Cards to capture email addresses of people who may be interested in attending an upcoming event....


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Marco Favero's curator insight, September 28, 8:52 AM

aggiungi la tua intuizione ...

James Woods's curator insight, September 28, 8:52 PM

This is something I am going to definitely explore.

deb talbot's curator insight, September 29, 6:57 AM

Still learning Twitter's features, this is something Ill check out for future events.

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Un guide consacré à 50 mythes autour du référencement

Le site Abondance propose un nouveau guide intitulé "50 mythes SEO". L'objectif de ce document de 102 pages est de revenir sur un certain ...

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10 idées pour (re) lancer votre communication digitale

10 idées pour (re) lancer votre communication digitale | social media | Scoop.it

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Le marketing mobile à l'épreuve du ROI

Le marketing mobile à l'épreuve du ROI | social media | Scoop.it
Selon une étude Harris Interactive / Azetone, si les investissements dans ce segment marketing vont croissant, le bien-fondé économique de cette stratégie est parfois difficile à démontrer.
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Brand storytelling with Instagram

The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand …""


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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | social media | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


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Kaitlyn Fahey's curator insight, September 24, 6:26 PM

It's all about what works best for your audience, then keeping it consistent

Nicoletta Gay's curator insight, September 26, 5:04 AM

Visual network like Pinterest, Instagram and Vine are exploding. 

Is this the future of social media?

Momentum Factor's curator insight, September 26, 3:34 PM

Have you noticed? Social media has been evolving! Here's why you're seeing more pictures and video clips all over your social feeds.

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[Marketplace] CDiscount se pose en partenaire des petits commerçants locaux

[Marketplace] CDiscount se pose en partenaire des petits commerçants locaux | social media | Scoop.it
Le leader de la vente en ligne leur propose sa force de frappe pour amener du chaland dans leur boutique.

Via Bruno Sanlaville , Sébastien Carensac
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Lise Déchamps's curator insight, September 15, 6:42 AM

Ce nouveau service de «disponibilité immédiate», chargé de créer du trafic en magasin (le fameux «Web to store») est expérimenté dans la capitale girondine depuis décembre 2013. Il sera étendu la semaine prochaine à Lyon et Toulouse puis à toutes les capitales régionales.

«Comme les autres vendeurs tiers de notre market place, nos partenaires locaux profitent du trafic et de la puissance de Cdiscount, qui compte 11 millions de vues par mois et 16 millions de clients», appuie Farid Jehan, le directeur de «C le Marché». 

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Neutralité du Web : cet obscur concept résumé en une (bonne) infographie

Neutralité du Web : cet obscur concept résumé en une (bonne) infographie | social media | Scoop.it
Une image et tout devient enfin plus clair... (avec des chats, évidemment)
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The Why, What, and How of Blogger Outreach for Your Clients

The Why, What, and How of Blogger Outreach for Your Clients | social media | Scoop.it

Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.


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michael thomas's curator insight, September 2, 11:45 AM

great read on blogging, brands, and promotions

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11 Facts About Inbound Every Marketer Should Know

11 Facts About Inbound Every Marketer Should Know | social media | Scoop.it

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.

 

Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.

 

Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....


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Jeff Domansky's curator insight, August 30, 2:33 AM

Hubspot shares 11 key things you need to know about Inbound.

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Web sites, newspapers blur visual cues of sponsored blogs, native ads - MediaPost Communications

Web sites, newspapers blur visual cues of sponsored blogs, native ads - MediaPost Communications | social media | Scoop.it

"By year's end, the Web giant had abandoned that coloring for a very faint blue shading that makes it harder to tell the ads apart from adjacent articles ..."


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Infográfico | Empresas & Redes Sociais: A Importância de um posicionamento - Brasil, Comunicação, Marketing, Social Media | Comunicadores

Infográfico | Empresas & Redes Sociais: A Importância de um posicionamento - Brasil, Comunicação, Marketing, Social Media | Comunicadores | social media | Scoop.it
Se posicionar de forma efetiva nas redes sociais é algo que muitas marcas/empresas ainda não perceberam a real importância.

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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | social media | Scoop.it

The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.

 

So if you want to take the art of blogging and content marketing seriously you will need to think like a publisher not an like an amatuer or hobbyist.

 

The 10 content marketing lessonsHere are some insights and lessons on what makes Buzzfeed and Upworthy the fastest growing websites on the planet and what you can learn and apply from their tactics to your content, blog and website....


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Jeff Domansky's curator insight, September 29, 12:53 AM

Learn content marketing best practices from Upworthy and BuzzFeed.

Marco Favero's curator insight, September 29, 8:57 AM

aggiungi la tua intuizione ...

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Infographics: Everything You Need to Know

Infographics: Everything You Need to Know | social media | Scoop.it

Are you ready to use infographics in your social media marketing?

 

Do you know how to get started?

 

Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.

 

In this article you’ll discover how to create and promote infographics to put your content front and center....


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Jeff Domansky's curator insight, September 26, 10:06 AM

Valuable infographics tips and advice. Recommended reading 9/10

Jeff Domansky's curator insight, September 26, 10:11 AM

Awesome tips. Recommended reading 9/10

Mohmed Ali's curator insight, September 27, 3:24 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows: Now, the people of Jewish and Christians are saying that Quran is False, which itself established enimity between Muslims and these two communities not to attain peace in the world that Muslim is the second largest population in the world and they are following Quran Versus in the world.                                             The above communities shall find out the Quran Versus 5:8, 5:33, 5:49, 5:72 and also Isaiah verse 27:6. In the Quran Versus 7:138 as follows:[7:138] And We caused the people who were considered weak to inherit the eastern parts of the land and the western parts thereof, which we blessed. And the gracious word of thy Lord was fulfilled for the children of Israel because they were steadfast; and We destroyed all that Pharaoh and his people had built and all that they had erected. Quran Verse- 7:168 - as follows:[7:168] And remember the time when thy Lord proclaimed that He would truly raise against them, till the Day of Resurrection, those who would afflict them with grievous torment. Surely, thy Lord is quick in retribution, and surely He is also Most Forgiving, Merciful. Zechariah Versus - 14.2 & 14.3 - as follows14:2                 For I will get all the nations together to make war against Jerusalem; and the town will be overcome, and the goods taken from the houses, and the women taken by force: and half the town will go away as prisoners, and the rest of the people will not be cut off from the town.14:3                 Then the Lord will go out and make war against those nations, as he did in the day of the fight. In the Quran Versus - 17:4 to 17:8 - as follows: [17:4] ‘O ye the progeny of those whom We carried in the Ark with Noah.’ He was indeed a grateful servant. [17:5] And We revealed to the children of Israel in the Book, saying, ‘You will surely do mischief in the land twice, and you will surely become excessively overbearing.’ [17:6] So when the time for the first of the two warnings came, We sent against you some servants of Ours possessed of great might in war, and they penetrated the innermost parts of your houses, and it was a warning that was bound to be carried out. [17:7] Then We gave you back the power against them, and aided you with wealth and children, and made you larger in numbers. [17:8] Now, if you do well, you will do well for your own souls; and if you do evil, it will only go against them. So when the time for the latter warning came, We raised a people against you to cover your faces with grief, and to enter the Mosque as they entered it the first time, and to destroy all that they conquered with utter destruction. In the above, versus of Zechariah and also Quran Versus which are similar in nature to solve social justice and common good between these communities. Please visit and view the messages and research paper posted at http://www.goldenduas.com in the interest of social justice and common good in the world and spread the same to each and every corner of the world for discussion and to attain peace and unity in the world.  Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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5 ways for your brand to go visual | PR Daily

5 ways for your brand to go visual | PR Daily | social media | Scoop.it

For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.

 

They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”

 

Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....


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Jade Nicole Burman's curator insight, September 24, 11:01 AM

This is so unbelievably smart! Koodos to the brilliant people who came up with this idea. Not only are you forcing people to look at your products for the chance to win, but they have to share there finding and that being said, all there friends and followers get to see the outfits they pinned too. The brilliance behing this marketting strategy simply blows my mind. Way to go TOMS.

Matthew Wafer's curator insight, September 25, 10:19 AM

Another interesting set of methods on how a brand can improve and broaden their image by successfully visually defining the brand. This short article builds upon these points through explanation of the expanding influence of visual's through social media sites, and how these visuals used will give an illustration of the brand or its customers.

Chantelle Pulevaka's curator insight, Today, 2:34 AM

Ways for brands to go visual to create brand awareness 

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A sound idea: can ambient noise make us work harder?

A sound idea: can ambient noise make us work harder? | social media | Scoop.it
The Times has installed typewriter noise in its newsroom, the latest attempt to use sound to affect us functionally

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Andrew McCluskey's curator insight, September 24, 1:45 PM

Super interesting idea that the Times would add the anachronistic sound of typewriters in the news room - and that as they reach press deadline the volume increases.  I'm not sure this is the way to go but it will be interesting to see the results.  The rest of the article looks at how music has struggled to be utilized as a mass productivity tool, we know from our own studies and research that music is such a personal thing that going for economies of scale isn't going to work.   Still,  there's no doubt that sound and the auditory system has a huge impact on us humans.

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Qu’est-ce qui pousse les internautes à partager vos contenus sur le web ?

Qu’est-ce qui pousse les internautes à partager vos contenus sur le web ? | social media | Scoop.it

L’émotion peut-elle être manipulée pour créer un désir de partage ?
Sommes-nous conditionnés à partager sur forme de flemmingite aiguë ?


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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | social media | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


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Martin (Marty) Smith's curator insight, September 20, 4:45 AM

add your insight...


Linda Alexander's curator insight, September 23, 11:09 PM

I've always found the reaction to color fascinating! Here is a terrific article related to the psychology of color....and how it might impact your BRAND.

Scott Langston's curator insight, September 23, 11:52 PM

Emotion and marketing

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64% des internautes accèdent aux réseaux sociaux depuis leur mobile - #Arobasenet

64% des internautes accèdent aux réseaux sociaux depuis leur mobile - #Arobasenet | social media | Scoop.it
La croissance de l'usage du mobile pour l'accès aux réseaux sociaux se confirme d'étude en étude.
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Les statuts éphémères arrivent sur Facebook

Les statuts éphémères arrivent sur Facebook | social media | Scoop.it
Pour contrer Snapchat, l’application qui permet d’envoyer un message éphémère à un ami, Facebook a récemment lancé Slingshot. Cela fonctionne sur le même principe, des messages qui s’auto-détruisent après un temps prédéterminé. Seule différence, les destinataires devaient à leur tour envoyer un message ou une image pour pouvoir visualiser le message reçu...

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Thierry Zenou's curator insight, September 12, 11:55 AM

Novembre 2013: Evan Spiegel avait refusé les 3 milliards de Facebook... Bim !! Mark arrive moins d'un an après avec Slingshot.

 

Le principe du message qui s'auto-détruira selon un temps choisi est le même !

 

Disparition programmée de #Snapchat ?

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9 Blogging Tools Every Blogger Should Be Using |

9 Blogging Tools Every Blogger Should Be Using | | social media | Scoop.it

Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus?


We asked top bloggers to share their favorite tools.

 

In this article you’ll find 9 blogging tools to check out....


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Jeff Domansky's curator insight, September 2, 12:29 PM

Cindy King shares the blogging experts' favorite tools. Recommended reading.

Ian Cleary's curator insight, September 3, 4:11 AM

Some great tools listed.

Socially Savvy VA's curator insight, September 18, 6:30 PM

Good tools help make anything easier so why not use them to help with blogging! Here are a few tools you might want to take a look at.

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70% of Marketers find Video Converts Best

70% of Marketers find Video Converts Best | social media | Scoop.it

According to a recently conducted study by VidYard and Demand Metrics, video marketing is the most effective marketing option available today.  In addition, the return on investment provided by video marketing is improving, according to 48% of the respondents.  While it is certainly no surprise that video marketing is an excellent resource, this study really just shows how important it is.

 

The effectiveness of video has not been lost on successful marketing companies.  The report found that over a third of large companies are producing over 100 marketing videos each year. They also found that 86% of those surveyed use key tools to measure the effectiveness of their video marketing efforts, which further shows that the ROI on video is real....


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Jeff Domansky's curator insight, September 2, 2:01 AM

Get the picture? Video delivers!

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10 must-have IFTTT recipes for social media managers | Battenhall

10 must-have IFTTT recipes for social media managers | Battenhall | social media | Scoop.it

If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by itself, using triggers, or ‘ifs’, to power devices, social media and web services. The triggers include Internet of Things devices, time of day, weather, football results or social media pings. The actions include electricity switches, push-alerts, email, and pretty much any web service.

 

Anyone can create their own ‘recipes’, as IFTTT calls them, and if you are stumped for inspiration, you can browse open, shared recipes that have been created by other IFTTT users. There are over 136,000 of them here.

 

If you are looking to turbo charge your social media strategy, here are 8 of our favourite IFTTT recipes (with two fun ones for good luck):...


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Benjamin Labarthe-Piol's curator insight, August 31, 10:47 AM

Good recipes

Laura Saavedra's curator insight, August 31, 2:39 PM

Isn't it interesting?

Andrei Kojukhov's curator insight, September 16, 2:34 AM

IFTTT recipes for better Social Presence!

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Marketers are sizing up the millennials

Marketers are sizing up the millennials | social media | Scoop.it

"Marketers, manufacturers and retailers are recognizing the group’s potential as the consumers who will drive the economy in the decades ahead ..."

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Via Leona Ungerer
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