In 2013, we shared with you 100 Social Media Stats to present the fact that social media should not be ignored in your marketing campaign. This was only two years ago, but in social media world, it feels more like 10 years.
Due to social media’s ever-evolving nature, we decided to update the list and share with you some new stats about social media and how it is being used in the digital marketing world today....
Visual discovery and bookmarking service Pinterest is beefing up its offerings to marketers. On Monday the company launched a marketing developers program which it said will enable companies to publish content and ads to Pinterest more easily, and to subsequently analyze data to gauge its performance.
Search engine optimization (SEO) has almost become synonymous with content marketing. Because you need a steady stream of quality, optimized content in order to fuel your SEO campaign, many business owners focus a disproportionate amount of attention to cultivating the best possible content. However, there are many other outlets for [...]
For those of us who are pondering the possibilities of the many different platforms available, Facebook and Linkedin are great places to start, especially for businesses. Once you have a command of either one of these two platforms, you can branch out to others like Twitter and Pinterest, or consider using a tool that allows you to manage multiple platforms from one location, like Social Mention.
As the title of this post suggests, we can use a simple four-hour social media strategy to budget our time wisely and get the most out of social media marketing. Once you’ve set up your account, it’s time to employ our four-hour social media strategy and soon we will master these platforms:...
Here at Simply Measured, we get asked this question on social a lot:
How do I make my brand stand out on Pinterest?
Pinterest, whose valuation just hit $11 billion after a new round of fundraising, is definitely the social network to watch in 2015.
As Pinterest expands its promoted pins program and partners more strongly with brands, it’s imperative that you, the social marketer, understand how to optimize your content on the network. Here are some tips and tricks that I hope help....
Le Social Network est une fois de plus le numéro un. Selon une étude de ShareThis, le partage de contenus web sur Facebook a progressé de 11,9 points en un an. Vu sous cet angle, le site de Mark Zuckerberg éclipse peu à peu les autres réseaux sociaux !
Avec 21 millions de Français qui se connectent tous les jours à Facebook, le réseau social est un carrefour d'audience conséquent pour les entreprises. Bérengère Thétiot, responsable développement PME de Facebook, présente les outils mis à la disposition des TPE-PME.
I stumbled upon an interesting technique Barney’s uses to present their clothes and accessories on Pinterest. They always make 2 types of pins for each product: an “Individual Product” and a “Product in a Setting”. I couldn’t just walk by and not compare the effectiveness of both methods of product representation. Which one is more likely to be re-pinned and liked - an “individual product” or a “product in a setting” format?
Instagram was designed for visual storytelling. That’s a fact. The fashion industry relies on powerful imagery to sell. In some ways, fashion and Instagram were almost destined for each other. The powerful visuals on Instagram are ideal for promoting and evoking expression that’s iconic of the fashion industry. Great, so the fashion industry can use it. What about all the other non-fashion focused brands? Is there room for these less trendy brands on Instagram too?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.