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Rescooped by Dorsey McFadden from Facebook best practices and research
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In case you missed it, the Facebook algorithm - Christopher S. Penn : Awaken Your Superhero

In case you missed it, the Facebook algorithm - Christopher S. Penn : Awaken Your Superhero | Social Media | Scoop.it
Facebook recently detailed an algorithm change to its News Feed, aiming at resurfacing older updates that it thinks are relevant, even if they’re not as fresh.

Via Debra Askanase
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Debra Askanase's curator insight, August 8, 2013 1:46 PM

New algorhithm now includes whether or not you and other people across FB are hiding a given post.

Rescooped by Dorsey McFadden from Public Relations & Social Media Insight
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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Social Media | Scoop.it

Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days?

 

This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.

 

For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....


Via Jeff Domansky
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Louise Quo Vadis's curator insight, August 16, 2013 4:57 PM

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Peggy Yao's curator insight, September 10, 2013 10:47 PM

One way communication is not longer efficient and effective enough in promotion mix, especially the technology generation, internet, social media and smart phone has been used by majority of population. The interaction between marketer on social media and consumers become extremely important. This article suggested 26 marketing tips on social media that can help marketer to maintain brand equity on social platform.  

The first 6 tips are all concentrate on “call to action”. Marketers need to grab consumer attention and encourage consumer reaction on it post, such as share the page, click page and join us.  The power of the social media is that once one consumer like or shares the page it will also appear on his/her friends and family page, the message will be spread significantly and increase message visibility.

The second category is talking about content strategy, develop an interesting content on social platform target company’s customers and motivate consumer engagement is very important on social media marketing. “Content is King but engagement is Queen, and she rules the house.”—Mari Smith, 10 Ways to Improve Your Facebook Reach. It has stated how crucial content is, whereas without motivate consumer interaction content can be nothing. Strategically focus on content message don’t be boring and keep on followers interests. Understand where the target market area is so that it maximise effectiveness on the marketing activities.

The last section is email and social integration, email is not any more a new technology, in order to increase brand awareness and reach potential consumers.


Alysse Woodward's comment, September 12, 2013 10:07 PM
This post holds lots of valuable information based on social media marketing. Traditional media marketing focuses on one-way communication whereas social media marketing focuses on two-way communication, which is based on growing relationships between organization and business. As the article states organizations need to engage with customers rather than market to them – customers need to be incorporated within the marketing campaign, which will engage them, motivate them and more importantly build strong relationships. With social media becoming more and more dominant in everyday lifestyles it is important for marketers to take this on board and communicate messages through these social channels.
With social media consumers also have the opportunity to share information they believe to be important. This is very valuable as this opens up further communication between consumer to consumer by delivering messages they have taken away from an organization. If information is positive this will then begin to build another relationship for the organization.
Rescooped by Dorsey McFadden from Strategy and Competitive Intelligence by Bonnie Hohhof
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101 Vital Social Media and Digital Marketing Statistics

101 Vital Social Media and Digital Marketing Statistics | Social Media | Scoop.it

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).


Via Bonnie Hohhof
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Rescooped by Dorsey McFadden from visualizing social media
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Social Media Image Size Guide [INFOGRAPHIC]

Social Media Image Size Guide [INFOGRAPHIC] | Social Media | Scoop.it

The basics of any social media account can be quickly mastered, but figuring out the heights and widths of all the images you will need to make your social outposts look awesome is a time-consuming and, unfortunately, often instantly forgettable business.

And it gets a heck of a lot more complicated when you start rolling out your Google+, LinkedIn and YouTube channels, and more.

 

Help is at hand, courtesy of this infographic from Raidious, which presents a one-stop social media spec guide for content designers.


Via Lauren Moss
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Clovis Ferré's comment, August 10, 2013 5:49 AM
if you need even more details, check out this infographic too http://tentsocial.com/blog/bid/267887/The-Ridiculously-Exhaustive-Social-Media-Dimensions-Blueprint-INFOGRAPHIC
PHi-Solutions's curator insight, August 10, 2013 6:31 AM

Useful tool to help those getting started with Social. 

Kaye Blum's curator insight, August 12, 2013 5:42 AM

Handy...

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Visual Storytelling: Using the Right Social Media Photos to Increase Customer Engagement

Visual Storytelling: Using the Right Social Media Photos to Increase Customer Engagement | Social Media | Scoop.it
When it comes to using social media to promote your company, the popular cliché, “a picture is worth a thousand words” is spot-on.

Via Dr. Susan Bainbridge
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Yujue Wang 1250401's comment, August 16, 2013 8:00 PM
As the cliché said, “a picture is worth a thousand words". Putting quality picture can be a better way to demonstrate a company than a thousand words of story. This article illustrates five key points of how to make a right picture on social media to promote customer engagement. But I have one thing to add up. I think it is important to company to be honest. From a customer's view, it is more important to see a picture that can honestly show what the product is rather than see a mass of fancy pictures that has been photoshopped. The "right picture" is not only producing the best-looking picture to catching consumers’ eyes nut also delivers facts to customers. For example, sometime I bought something from online shopping site, but when the product delivered, I found it was not the same thing shows on the website picture, and most of time I may complain but I never back to that store again. So from a customer’s view, I would like to engage more with a company that tell me the truth and this is also a good way to increase customer engagement for a company.
Jessie Shi's comment, August 22, 2013 5:20 AM
Catrina Yang: I totally agree with you. Photo is obviously a good way for the company to promote its product/service because a good picture is worth a thousand words. Photo is everywhere nowadays, billboards and posters on the street, apps in smart phones and tablet PC. Company should use the appropriate photo to present its features which can improve the customer engagement
Matilda Alisi's comment, August 22, 2013 7:55 AM
Catrina Yang: pictures or images are a great way in engaging consumers however not any photo will do instead the photo or image you choose to use should always relate back to the message you are trying to get across to your consumers about your product or service you have on offer. as the cliche goes "a picture is worth 1000 words" this is true many people can engage an relate more visually compared to reading a article or blog about a product. This is a good article on the importance of customer engagement.