Survey Shows How Social Media And Video Drive Media Coverage | wiredPRworks | Social Media by Digital Deans | Scoop.it
...Not surprisingly, reporters, journalists and producers now turn to social media and the web to mine for sources and stories more and more.
According to the D S Simon 2012 Web Influencers Survey, social media drives story content for 84% of traditional media websites and 93% of newspaper websites.

Of these sites, 80% use outside produced video, which opens up an incredible opportunity for public relations and corporate communicators to share client videos.

Almost 3 in 5 sites prefer professional quality HD video via an embed code, which track and monitor views....
Via Jeff Domansky