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LinkedIn for B2B Leads and Conversions | Social Media Today

LinkedIn for B2B Leads and Conversions | Social Media Today | Social Media | Scoop.it
New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers.
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Social Media | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content.
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How Much Should You Spend on SEO Services? - Search Engine Watch

How Much Should You Spend on SEO Services? - Search Engine Watch | Social Media | Scoop.it
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.

 

Excerpt...

 

So, what should you expect to pay? Here's a survey of the range of the costs according to the payment models described above.

Monthly retainer: $750-5,000 per month. Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency. On the lower end of this spectrum are small SEO agencies that offer a limited range of services. On the upper range are businesses with greater needs working with full-service SEO agencies. Most businesses pay between $2,500 and $5,000 for a monthly retainer.Contract services at fixed prices: price variable. Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000).Project-based pricing: price variable. Since there are a variety of projects, there is a wide range of prices. Most projects cost from $1,000 to $30,000.Hourly consulting rate: $100-300/hr. SEO consultants, whether individuals or agencies, usually charge between $100 and $300 per hour.
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marketingIO's curator insight, May 14, 2013 9:24 AM

Great primer and update on SEO pricing! If you're in the market, or you need to rebid or recontract, this is a definite must-read.


  • See the article at searchenginewatch.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015 | Social Media | Scoop.it
The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent. (RT @BrokerEmail: Mobile Marketing on Pace to Surpass $400 Billion in U.S.
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The 5 Most Powerful Things you Can Do on LinkedIn You Never Knew

The 5 Most Powerful Things you Can Do on LinkedIn You Never Knew | Social Media | Scoop.it
Do you see LinkedIn as mainly “a place to keep my online resume”….or maybe “connect with some professional colleagues and acquaintan (RT @rockincareer: The 5 Most Powerful Things You Never Knew You Could Do On #LinkedIn
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Former VP of marketing at Apple talks iPhone, Steve Jobs, and more ...

Former VP of marketing at Apple talks iPhone, Steve Jobs, and more ... | Social Media | Scoop.it
Apple's former Vice President of Marketing Allison Johnson talked about her time at Apple during the U99 conference, as reported by Cult of Mac. Johnson now works with companies like Jawbone and Anki.
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MillerCoors turns web into barroom with digital marketing - Crain's Chicago Business

MillerCoors turns web into barroom with digital marketing - Crain's Chicago Business | Social Media | Scoop.it
MillerCoors turns web into barroom with digital marketing Crain's Chicago Business MillerCoors LLC has struck a flurry of digital content deals with AOL Advertising, Comedy Central, Spotify, the Weather Company and others as the brewer hikes its...
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Which Social Networks Are Growing Fastest Worldwide? - eMarketer

Which Social Networks Are Growing Fastest Worldwide? - eMarketer | Social Media | Scoop.it

Excerpt...

 

The social audience is growing across networks and countries. That is the takeaway from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” The study found that Facebook remained the No. 1 social network worldwide, with just over half of internet users logging on to the site at least once a month in Q1 2013. eMarketer puts worldwide Facebook penetration slightly higher, expected to reach 60% of internet users this year.

 

Behind Facebook, there was a crowded field of second-place contenders, with Google+ out front at 26% of internet users. In the US, Google+ gets limited attention, though its user base is growing. Worldwide, however, Google+ has been much more successful. Given that YouTube was right behind, in use by one-quarter of active internet users, there’s no question that Google, which owns YouTube, is giving Facebook a run for its money in the global social network space.

 


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marketingIO's curator insight, May 14, 2013 9:29 AM

This is global Internet use, and not isolated to B2B. Having said that, it is worth noting the degree of growth of Google+ and YouTube, both having significant impact on your SEO plans.


  • See the article at www.emarketer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Scaling Marketing and Customer Support with Trusted Content - Forbes

Scaling Marketing and Customer Support with Trusted Content - Forbes | Social Media | Scoop.it
Business 2 Community
Scaling Marketing and Customer Support with Trusted Content
Forbes
Content marketing has become a growing trend to reach out to potential customers online, supplanting traditional advertising.
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