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TWTR: Why Twitter Stock Has Regained Ground - Investorplace.com

TWTR: Why Twitter Stock Has Regained Ground - Investorplace.com | Social Media | Scoop.it
Investorplace.com
TWTR: Why Twitter Stock Has Regained Ground
Investorplace.com
W'e're almost halfway through the year, and Twitter (TWTR) has taken it on the chin to say the least.
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Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online | Social Media | Scoop.it
Customer Behavior - Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...

Via Cristin Grogan
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Cristin Grogan's curator insight, April 16, 2013 10:13 AM

In new research published by Piper Jaffray, social media is becoming increasingly LESS important to teens. Additionally, it's important to notice that while many teens agree that social media has "an impact on their purchasing behavior" (53% of female teens and 52% of male teens), "teens prefer to shop in-store rather than online" (78% vs. 17% in case of female teens and 75% vs. 19% in case of males).

 

This could be due to the fact shopping for teens is often a social activity and a way to spend leisurely time with friends outside of the house and away from parents - they prefer the experience as opposed to the activity.  The article goes on to explore various trends in the mobile shopping world, as well as fashion, food/restaurants, video games as well as beauty and personal care where teens are increasing the amount of spending they are doing in this sector.

Erin Nelson's curator insight, February 8, 2014 12:26 PM
Interesting article regarding Gen Z's preference to shop in-store rather than online. Retailers will need to raise their "experience innovation" game in order to attract this next wave of shoppers.
Ana Hazeu's curator insight, February 9, 2014 6:50 AM

Even though technology is becoming a priority in our daily lives, teens still prefer to shop "the old way", in-store.

However, they do shop a lote online as well, and for that,  Amazon is still the web leader by very far. In my opinion that's because of the variaty and reliability the shop has, and the lack of a physical store.

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Linkedin for Dummies

This video is meant to give you an insight of one of the best online social networking site at the moment and how to take full advantage of Linkedin for busi...
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