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Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search - Search Engine Watch

Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Search Engine Watch
Commonly known to most as photos, videos and social media, "unstructured data", has pushed the creation of non-relational databases.
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Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] | Social Media | Scoop.it

Reality check... those who participated in the survey, 97 percent said they were using social media for their businesses and 86 percent considered it to be an important part of their marketing efforts. Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform. But what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number. Is this a metric that shows Facebook marketing isn't effective, or is it really to do with the fact marketers aren't properly tracking those Facebook efforts into ROI?...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 29, 2013 2:07 PM

Reality check for business users of Facebook.

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LinkedIn Marketing: The Lead-Driving Opportunity You're Missing

LinkedIn Marketing: The Lead-Driving Opportunity You're Missing | Social Media | Scoop.it
Kuno Creative was missing a simple opportunity to drive leads to its website via LinkedIn. Is your business making the same mistake?
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7 Hot Trends in Social Media Marketing

7 Hot Trends in Social Media Marketing | Social Media | Scoop.it
As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining...
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New Additions to Pinterest Functionality for Brands

New Additions to Pinterest Functionality for Brands | Social Media | Scoop.it
Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site.
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LinkedIn most-trusted social platform by wealthy individuals | brand-e

LinkedIn most-trusted social platform by wealthy individuals | brand-e | Social Media | Scoop.it
Financial brands need more than a mere a presence on social media to satisfy digital-savvy wealthy consumers says the Influencing the Mass Affluent report (News update Trusting LinkedIn - Financial brands need more than a mere a presence on social...
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10 Content Marketing Mistakes You Don't Want to Make | Social Media Today

10 Content Marketing Mistakes You Don't Want to Make | Social Media Today | Social Media | Scoop.it
Not everyone is a pro.If you’ve been doing marketing for as long as I have you may recall when the Macintosh came out in the 80s. It was a landmark in personal computing.
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How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | Social Media | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!

Via Bonnie Burns
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Lee Ehlers's curator insight, May 17, 2013 11:33 AM

I often have trouble finding useful, current info about Social Media--particularly about the different categories or tools that fall under the domain of Social Media. Any reliable information detailling how to use specific social media apps/widgets etc. is most appreciated!

Harmen Batubara's curator insight, May 20, 2013 10:40 PM

best tool for your ads

Robert Shaw's curator insight, June 11, 2013 10:16 AM

every little tip helps when your an old dog learning new tricks

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Hootsuite Analytics & Sales

Hootsuite Analytics & Sales | Social Media | Scoop.it
Using Hootsuite Analytics for sales is simple really: make untrackable links trackable, and get a report.
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The Social Media Fog is Rolling In

The Social Media Fog is Rolling In | Social Media | Scoop.it

Malcolm De Leo shows how to cut through the fog of Social Media and learn through the art of listening. ... What is the social media fog? It’s about what volume is doing to your marketing program. Think about it. Everyone gets the point that they need to be marketing in the social space. This is why pushing content still represents about 80% of efforts in social media programs, leaving only 20% for pull. Some might argue what the balance between pushing content and pulling information to garner insight is changing and I wouldn’t argue with that. The reality, however, is that this equilibrium remains unbalanced. And because many of us are still more concerned with pushing out their message to the market than understanding the market, there is risk in the strategy. Why? Because no one would argue that the volume of content is growing exponentially. If there was a word that was faster than exponentially, we would use it when discussing social data creation. This is where the social media fog comes in. WHAT IS THE SOCIAL MEDIA FOG? Your efforts to market under these conditions is guesswork (at best) without listening....


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Jeff Domansky's curator insight, May 29, 2013 2:00 PM

Malcolm De Leo shows how to cut through the fog of Social Media and learn through the art of listening....

Chris Agro's curator insight, May 30, 2013 8:13 AM

This article shines light on the growth of content marketing and how to approach it for best results. Great marketing of any kind starts with listening.

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3 Questions CMOs Should Ask About Social Media ROI | Social Media Today

3 Questions CMOs Should Ask About Social Media ROI | Social Media Today | Social Media | Scoop.it
Social Media ROI The days of saying brand awareness and loyalty are the only results of social media activity are over.
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6 Ways You Can Build Accountability into Social Media Marketing

6 Ways You Can Build Accountability into Social Media Marketing | Social Media | Scoop.it
Check out these six important ways your company can build a social media machine that generates leads while having some fun.
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Social Media: Brands Are NOT People, My Friend

Social Media: Brands Are NOT People, My Friend | Social Media | Scoop.it
The best way to make your brand successful in social media? Let your people do the talking.
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