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Rescooped by Damien Enguehard from Public Relations & Social Media Insight
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Pinterest and Interest Tracking | Social Media Today

Pinterest and Interest Tracking | Social Media Today | Social Media | Scoop.it

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy.

 

Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales.How to gain access to your Pinterest account’s analytics

 

Complete instructions — including a video walk-through — for setting up Pinterest for Business and tapping your analytics can be found in my post, Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing.

 

Pinterest metrics that brand marketers should monitor

 

You need to determine which of the Pinterest metrics below are most important to you given your marketing objectives. There are many tools available that enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic below on hand to help you get going....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 13, 2013 2:15 PM

Pam Dyer shares the perfect Pinterest guide to metrics and ROI. Recommended reading for PR, marketing and content marketing pros.

Rescooped by Damien Enguehard from visualizing social media
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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Social Media | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Lauren Moss
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
Rescooped by Damien Enguehard from Web site & Social Media Marketing
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Your Social Media Marketing Initiatives Must Start With Strategy

Your Social Media Marketing Initiatives Must Start With Strategy | Social Media | Scoop.it
Most companies jump right into social media marketing without having a clear focus in mind. Here are a few reasons why companies need to develop a strategy before they start in social media.
Via GrupoNeo
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2013, l'année des réseaux sociaux pour Mezzo di Pasta - Toute-la-Franchise.com (Communiqué de presse)

2013, l'année des réseaux sociaux pour Mezzo di Pasta - Toute-la-Franchise.com (Communiqué de presse) | Social Media | Scoop.it
Toute-la-Franchise.com (Communiqué de presse) 2013, l'année des réseaux sociaux pour Mezzo di Pasta Toute-la-Franchise.com (Communiqué de presse) L'enseigne, précurseur de la restauration rapide de pâtes, a considérablement développé sa stratégie...
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[#AtelierFW] Comment mesurer l'impact d'une campagne social ... - Frenchweb.fr

[#AtelierFW] Comment mesurer l'impact d'une campagne social ... - Frenchweb.fr | Social Media | Scoop.it
Frenchweb.fr
[#AtelierFW] Comment mesurer l'impact d'une campagne social ...
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Nos usages du web sont-ils vraiment « sociaux » ? - ZDNet

Nos usages du web sont-ils vraiment « sociaux » ? - ZDNet | Social Media | Scoop.it
Nos usages du web sont-ils vraiment « sociaux » ?
ZDNet
Nos usages du web sont-ils vraiment « sociaux » ?
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Rescooped by Damien Enguehard from KILUVU
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Déterminer sa stratégie sur les réseaux sociaux

Déterminer sa stratégie sur les réseaux sociaux | Social Media | Scoop.it

Déterminer sa stratégie sur les réseaux sociaux en une infographie...


Via Tolokonnikoff - Seratoo , Yves Carmeille "Libre passeur"
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Parle fr's comment, September 26, 2013 4:12 PM
merci
Pascale Mousset's curator insight, September 27, 2013 7:29 AM

Pas vraiment Fun mais instructif 

shill's curator insight, March 23, 2015 6:01 AM

add

Rescooped by Damien Enguehard from Stratégie digitale
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How To Create A Social Media Strategy That Makes Sense For Your Bottom Line

How To Create A Social Media Strategy That Makes Sense For Your Bottom Line | Social Media | Scoop.it
Too many teams jump onto the social bandwagon without a strategy and without giving any thought to measurable goals.

Via Ron Sela, Damien Enguehard
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Ron Sela's curator insight, July 14, 2013 3:06 PM

How To Create A Social Media Strategy That Makes Sense For Your Bottom Line

Rescooped by Damien Enguehard from Stratégie Digitale et entreprises
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Les KPIs des médias sociaux enfin standardisés - MediasSociaux.fr

Les KPIs des médias sociaux enfin standardisés - MediasSociaux.fr | Social Media | Scoop.it
Les social media analytics sont un sujet complexe, principalement du fait que toute l’industrie doit se mettre d’accord sur les termes et les unités de mesure (Key Performance Indicators, KPIs).

Via Guillaume Dardier
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Strategy: How to Demonstrate Return on Investment for Social Media Marketing

Strategy: How to Demonstrate Return on Investment for Social Media Marketing | Social Media | Scoop.it
ROI is all about applying strategy to your social media campaigns. Demonstrated through influencers, insightful analytics and community building.

Via Ron Sela
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Havas Media crée Socialyse - Emarketing

Havas Media crée Socialyse - Emarketing | Social Media | Scoop.it
Emarketing
Havas Media crée Socialyse
Emarketing
lHavas Media lance une entité social media baptisée Socialyse, dirigée par Frédéric Saint-Sardos. Cette entité pure-player intègre MFGLabs, société experte en social data.
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