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How To Get More B2B Press Coverage Without Being a Jackass - Business 2 Community

How To Get More B2B Press Coverage Without Being a Jackass - Business 2 Community | Social Media | Scoop.it

In the old days of PR (which means recently), success at getting media coverage for your business-to-business company was due in part to building lists of reporters, blasting out news releases (via mail, fax or email), pitching editors with the tenacity of a cold-calling sales person, asking favors, etc. Looking back, it was a shotgun approach to glorified begging in order to get as much media share of voice as possible.

 

Sadly, this approach endures today despite the declining results that it earns...


Via Jeff Domansky
Cindy Navarro's insight:

Thanks to Douglas Burdett for this article.

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Jeff Domansky's curator insight, October 24, 2013 9:10 AM

How to do media relations a better way with these basics...

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Best Places to Find Free Images Online - dustn.tv

Best Places to Find Free Images Online - dustn.tv | Social Media | Scoop.it
If you are frequently sharing images online it’s essential to have a list of go-to websites where you can quickly and effectively find free images. Here's my 16 best!

Via Bonnie Manis
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Facebook Launches “Nearby Friends” With Opt-In Real-Time Location Sharing To Help You Meet Up | TechCrunch

Facebook Launches “Nearby Friends” With Opt-In Real-Time Location Sharing To Help You Meet Up | TechCrunch | Social Media | Scoop.it
Today Facebook begins rolling out a new opt-in feature called Nearby Friends. It lets friends see approximately how far away you are from them, and you can..

Via Bonnie Manis
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Facebook Photos Size Guide: Dimensions & Types (2014 Edition)

Facebook Photos Size Guide: Dimensions & Types (2014 Edition) | Social Media | Scoop.it
There are many different ways to use images and photos on Facebook, and different reasons you might want to do so. Some are for design and identity on the user interface, like your profile picture or
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Display Your Google+ Posts as Ads Throughout Google

Display Your Google+ Posts as Ads Throughout Google | Social Media | Scoop.it
Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.

Via Bonnie Manis
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Bonnie Manis's curator insight, April 16, 11:32 AM

Brands who are actively using their Google+ Pages can now use their status updates to generate display ads which will be displayed across the Google network.

The official update from Google: http://adwords.blogspot.com/2014/04/post-ads-now-available-to-all.html

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Breaking Up with Facebook: Where Are Brands and Young Users Going?

Breaking Up with Facebook: Where Are Brands and Young Users Going? | Social Media | Scoop.it
With Eat24's recent breakup letter to Facebook and multiple studies on teens leaving Facebook, what does the future look like for the social network giant?
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Study: How can a brand survive with Facebook's algorithm? - Inside Facebook

Study: How can a brand survive with Facebook's algorithm? - Inside Facebook | Social Media | Scoop.it
Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages. The bottom line of the study … Continue reading →
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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Social Media | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...
Cindy Navarro's insight:

Good suggestions here.

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3 Advanced Backlink Strategies Without Guest Posting Or Buying Links

3 Advanced Backlink Strategies Without Guest Posting Or Buying Links | Social Media | Scoop.it

Here are three ways you can build backlinks and get new customers to your store without guest posting, spending a ton of money or buying backlinks.


Via Kamal Bennani
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How Google Determines Where to Rank Your Website

How Google Determines Where to Rank Your Website | Social Media | Scoop.it
Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor's? A lot of it has to do w
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How You Can Create the 'Perfect' Social Media Post (Infographic)

How You Can Create the 'Perfect' Social Media Post (Infographic) | Social Media | Scoop.it
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
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29 Social Media Tools Recommended by the Pros |

29 Social Media Tools Recommended by the Pros | | Social Media | Scoop.it
Discover 29 hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
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Sponsored Stories Vs. Page Post Ads Vs. Boost Posts

Sponsored Stories Vs. Page Post Ads Vs. Boost Posts | Social Media | Scoop.it
One of the biggest confusions in the world of a Social Media Manager and of a Digital Marketeer ,is the difference between a Sponsored Story and of a Page Post
Cindy Navarro's insight:

I get all of these confused, so I love this explanation! Thank you wersm

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10 Big, Recent Changes To Twitter, Facebook, And Linkedin You Should Know About

10 Big, Recent Changes To Twitter, Facebook, And Linkedin You Should Know About | Social Media | Scoop.it
In search of a better social media strategy? Listen up: these changes will change the way you share.

Via Bonnie Manis
Cindy Navarro's insight:

The only constant is CHANGE!! Here are some of the latest ones...

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Trending now Facebook's friend problem - The Verge

Trending now Facebook's friend problem - The Verge | Social Media | Scoop.it
Marketing Land
Trending now Facebook's friend problem
The Verge
In the following days, even a passing meeting guaranteed that a friend request would pop up the next time I logged on to Facebook.
Cindy Navarro's insight:

Great article!

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The do’s and don’ts of LinkedIn etiquette

The do’s and don’ts of LinkedIn etiquette | Social Media | Scoop.it
With 277 million users, LinkedIn is the go-to site for professional networking. But despite the social platform’s growing popularity, confusion about its rules and etiquette abound. Case in point: In…

Via Bonnie Manis
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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | Social Media | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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Facebook Changes: What To Expect - InformationWeek

Facebook Changes: What To Expect - InformationWeek | Social Media | Scoop.it
Inferse
Facebook Changes: What To Expect
InformationWeek
From privacy tweaks to major mobile app changes, Facebook has had a busy week.
Cindy Navarro's insight:

What? Facebook is planning changes? How odd!!
Actually, some of these changes look pretty good.

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The Secret to Social Media Marketing - Fox Business

The Secret to Social Media Marketing - Fox Business | Social Media | Scoop.it
The Secret to Social Media Marketing
Fox Business
It had to happen eventually, I'm just surprised it took so long. The content guy at Buffer, a popular social media publishing app, has posted The Ideal Length of Everything Online.
Cindy Navarro's insight:

I like this article. Great advice, and may not be exactly what you expect.

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The Social Web: Interacting and Sharing Stuff with Others on the Web

The Social Web: Interacting and Sharing Stuff with Others on the Web | Social Media | Scoop.it
The Social Web: Interacting and Sharing Stuff with Others on the Web, About.com Web Trends
Cindy Navarro's insight:

This looks like a very helpful site.

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5 Creative Link Building Techniques for 2014

5 Creative Link Building Techniques for 2014 | Social Media | Scoop.it

Because you’re not the type of person who believes in the expression “If it’s not broken, don’t fix it”, and because you’re always striving to be the best, you’re always on the look out for creative and functional ways to get links. This list of link types was written for you.


Via Kamal Bennani
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Heather Koroll's curator insight, March 29, 8:25 PM

add your insight...

 

 
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Twitter Launches Photo Tagging (Get Ready)

Twitter Launches Photo Tagging (Get Ready) | Social Media | Scoop.it
Learn about Twitter's latest feature release, photo tagging.
Cindy Navarro's insight:

Undecided on this one. I can see potential.

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Infographic: Guide to Facebook News Feed image sizes - Inside Facebook

Infographic: Guide to Facebook News Feed image sizes - Inside Facebook | Social Media | Scoop.it
Gain — an app for managing Facebook marketing within teams — has studied the changes in News Feed and developed a clear infographic, showing the image sizes page admins need to know.
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New Title Tag Guidelines & Preview Tool

New Title Tag Guidelines & Preview Tool | Social Media | Scoop.it
Google's 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.
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How to Increase Your Google+ Engagement by 281% [INFOGRAPHIC]

How to Increase Your Google+ Engagement by 281% [INFOGRAPHIC] | Social Media | Scoop.it
An infographic that shows how to increase the engagement on your Google+ account.
Cindy Navarro's insight:

I know i need to spend more time with Google+, but still have not been able to get into it.

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Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow | Social Media | Scoop.it
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.
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