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10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan | Social Media | Scoop.it

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.

 

"If your social-media plan is to just wing it, your fans and potential customers are going to know," says Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013).

 

Worse, it could turn them off of your brand and on to your competitors.To attract and engage social-media fans and followers -- and ideally convert them into customers -- you'll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company's social-marketing plan....


Via Jeff Domansky
Cindy Navarro's insight:

Got a social media strategy plan?  Good planning is vital; you can always be a bit flexible as needed.

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Randi Thompson's curator insight, September 17, 2013 7:22 AM

Do you have a plan for how you are using social media to promote your business?  

Suzanne Axt's curator insight, September 17, 2013 9:47 AM

You probably know some of these already, but here they are in a bunch and tied with a bow for you!

Jeff Domansky's curator insight, September 17, 2013 1:28 PM

What you need to know when crafting an effective social strategy for your startup.

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Rescooped by Cindy Navarro from GooglePlus Expertise
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Not-So-Short Breakdown of Short URLs for Social Media

Not-So-Short Breakdown of Short URLs for Social Media | Social Media | Scoop.it
When using social media to share links many prefer to use URL shorteners. Short URLs make long links look cleaner, but there are also other benefits.

Via Jaana Nyström
Cindy Navarro's insight:

Long URLs drive me crazy. Good to know there are other benefits to shortening them.

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Jaana Nyström's curator insight, March 9, 2:14 AM

I do use Bitly for sharing together with Buffer: Gives nice statistics. 

Rescooped by Cindy Navarro from Web site & Social Media Marketing
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Facebook Marketing Strategy - Tips on Facebook Ad Optimization

Facebook Marketing Strategy - Tips on Facebook Ad Optimization | Social Media | Scoop.it
Learn a successful Facebook marketing strategy. We provide our top tips on segmentation, ads optimization and result tracking.

Via GrupoNeo
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Rescooped by Cindy Navarro from Social Media, SEO, Mobile, Digital Marketing
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12 Steps To Master Your Company's LinkedIn Page

12 Steps To Master Your Company's LinkedIn Page | Social Media | Scoop.it

12 easy steps to maximise your LinkedIn Company page engagement and following


Via Kamal Bennani
Cindy Navarro's insight:

Learn to maximize your LinkedIn Business page.

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christian dumont's curator insight, March 3, 8:45 AM

Linkedin is not a resume but the heart and humanism of a corporation. 

Disera Doss's curator insight, March 3, 9:45 AM

Great information! LinkedIn has so many uses.

JP 's curator insight, April 9, 5:40 PM

Company Pages in Linkedin can be as important as your website in generating leads. Implementing these tips can be very valuable to to grow your list of CRM pipeline prospects for your small business. 

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36 Free Tools for Creating Unique Images | Sprout Social

36 Free Tools for Creating Unique Images | Sprout Social | Social Media | Scoop.it
These free image tools allow you to create unique content for your social media posts, websites and blogs. Infographics to logos, we've got you covered.
Cindy Navarro's insight:

Finding a great image to go with your post is a must!

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5 Video Apps to Boost Your Social Media Reach

5 Video Apps to Boost Your Social Media Reach | Social Media | Scoop.it
We all know that video is important but the problem is that it's difficult to create, unless you use these great video apps, check them out.
Cindy Navarro's insight:

This is an area I have to work on. But, people do love video.

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Rescooped by Cindy Navarro from SEO and Social Media Marketing
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SEO Rank Correlations and Google Ranking Factors 2014 (Infographic)

SEO Rank Correlations and Google Ranking Factors 2014 (Infographic) | Social Media | Scoop.it
As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors.

Via Antonino Militello
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Paola Cinti's curator insight, November 7, 2014 1:51 AM

aggiungi la tua intuizione ...

Ken Horst's curator insight, December 1, 2014 2:31 PM

More helpful info for people trying to grow their organic visitor traffic.  High quality relevant content continues to be the best answer

Rafael Jimenez Rodriguez's curator insight, December 8, 2014 2:55 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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Like It or Not: Get Facebook News Feed Working for You

Like It or Not: Get Facebook News Feed Working for You | Social Media | Scoop.it
Here's a how your actions affect the content you see.
Cindy Navarro's insight:

Interesting article. I just wish FB had shared with Katherine Boehret how I can convince them that I have ZERO Interest in GAMES or what friends people I know have added. These truly are NOT Big Life Events!! :D

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Rescooped by Cindy Navarro from Public Relations & Social Media Insight
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Updated: Essential Cheat Sheet for Social Media Photo Dimensions

Updated: Essential Cheat Sheet for Social Media Photo Dimensions | Social Media | Scoop.it

According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.

 

Recent trends and studies are clearly highlighting a new wave of visual content consumption patterns. Even if you've never designed anything before, or never even dreamed of being a designer, in order to succeed in today's marketing world, you need to create visual content. And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops.

 

To help you get started with visual content, this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business' various social media accounts....


Via Jeff Domansky
Cindy Navarro's insight:

Getting the correct sized photo can be very frustrating. Hope this helps!

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Jeff Domansky's curator insight, October 6, 2014 2:28 AM

Want a handy cheat sheet with dimensions for cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn? Check it out.

Rescooped by Cindy Navarro from Social Media, SEO, Mobile, Digital Marketing
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Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For.

Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For. | Social Media | Scoop.it

How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?


Via Kamal Bennani
Cindy Navarro's insight:

Which social media platforms have the most ACTIVE users? Find out from Kamal Bennani

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2DiFore Marketing Solutions's curator insight, June 9, 2014 7:53 AM

We are now into the sixth month of the year...how is your social media marketing campaigns doing? Are you still skeptical that it works? Check out this article and let us know what you think....love to hear your thoughts!

Rescooped by Cindy Navarro from Public Relations & Social Media Insight
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Social Media | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.

Via Jeff Domansky
Cindy Navarro's insight:

Thanks to Jeff Domanski for this. 

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Chris Bantock's curator insight, May 19, 2014 4:53 AM

Useful links

Ideas 2 Propel U's curator insight, May 20, 2014 1:23 AM

Excellent free image sources.

Marianne Naughton's curator insight, May 31, 2014 11:23 AM

Social Media

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How to Present Your Social Media ROI Report to the Boss |

How to Present Your Social Media ROI Report to the Boss | | Social Media | Scoop.it
Explore four important parts of a social media ROI report that decision makers want to see to justify the resources allocated to social media campaigns.
Cindy Navarro's insight:

Good info to know from Social Media Examiner

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Trending now Facebook's friend problem - The Verge

Trending now Facebook's friend problem - The Verge | Social Media | Scoop.it
Marketing Land
Trending now Facebook's friend problem
The Verge
In the following days, even a passing meeting guaranteed that a friend request would pop up the next time I logged on to Facebook.
Cindy Navarro's insight:

Great article!

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Rescooped by Cindy Navarro from Social Media and Marketing
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The do’s and don’ts of LinkedIn etiquette

The do’s and don’ts of LinkedIn etiquette | Social Media | Scoop.it
With 277 million users, LinkedIn is the go-to site for professional networking. But despite the social platform’s growing popularity, confusion about its rules and etiquette abound. Case in point: In…

Via Bonnie Manis
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Rescooped by Cindy Navarro from SocialMoMojo Web
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29 Social Media Rules You May Not Know Of

29 Social Media Rules You May Not Know Of | Social Media | Scoop.it
We've pulled a list of the most common social media rules and did the research on which rules are real and which rules are breakable.

Via Jessica Kelly
Cindy Navarro's insight:

I did not know some of this. Very informative.

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Jessica Kelly's curator insight, March 9, 6:18 PM

Not just rules, but rules you can break. Nice.

Rescooped by Cindy Navarro from Creative teaching and learning
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Professionally Designed Templates to Use in Google Docs and Sheets ~ Educational Technology and Mobile Learning

Professionally Designed Templates to Use in Google Docs and Sheets ~ Educational Technology and Mobile Learning | Social Media | Scoop.it

"Template Gallery is a useful Google Doc add-on for teachers and students. It provides you with a variety of professionally designed templates for your documents and spreadsheets ..."

©


Via Leona Ungerer
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Rescooped by Cindy Navarro from Linguagem Virtual
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Effective Thumbnail Images for Pinterest Success in Promoting Your Articles

Effective Thumbnail Images for Pinterest Success in Promoting Your Articles | Social Media | Scoop.it
You want your articles to be liked and, more important, pinned and repinned, and for this to happen, your thumbnail image should be part of your article bookmarking strategy.

Via Luciana Viter
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4 Steps for Creating a Social Media Editorial Calendar | Sprout Social

4 Steps for Creating a Social Media Editorial Calendar | Sprout Social | Social Media | Scoop.it
Planning out your social media efforts can make or break the social engagement you see. Here are four steps for creating a social media editorial calendar.
Cindy Navarro's insight:

Organization is the key to turned chaos into creativity.

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Balloons On A Stick!

http://balloonsonastick.com -Balloons that last for months with no helium! Now rounder, more durable. More shine. The first seamless air-filled balloons! See the entire collection.
Cindy Navarro's insight:

I love these durable balloons! When you need a display that lasts months, you need Balloons On A Stick!
www.balloonsonastick.com

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Why your current social media strategy is wrong - The Next Web

Why your current social media strategy is wrong - The Next Web | Social Media | Scoop.it
Some of the biggest brands are spending big bucks in the hope of turning paid likes and followers into measurable ROI. And they’ve been doing it wrong.
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9 Reasons You Aren't Getting Results With Social Media

9 Reasons You Aren't Getting Results With Social Media | Social Media | Scoop.it
I can't tell you how many times I've talked to someone who says "I'm not getting results with social media. I'm not sure what I'm doing wrong." Sound familiar? Well, read on.
Cindy Navarro's insight:

Great insight from Stephanie Frasco.

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A Quick Guide to Handling Negative Feedback on Social Media | Simply Measured

A Quick Guide to Handling Negative Feedback on Social Media | Simply Measured | Social Media | Scoop.it
Social media management is not for the faint-hearted. When you manage a Twitter / Facebook / LinkedIn account with a large following, people can be ruthless, and sometimes with good reason. As hard as you might try, it’s impossible to keep everyone happy and social media is the go-to destination for disgruntled users. The tricky part…
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6 Questions Your Boss Will Ask About Google Analytics

6 Questions Your Boss Will Ask About Google Analytics | Social Media | Scoop.it
For The Marketing Managers Out There, Graeme Benge Looks At 6 Questions Your Boss Will Ask About Google Analytics And What You Need To Know.
Cindy Navarro's insight:

Google Analytics by Graeme Benge

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How to Use Templates to Get More Done in Less Time

How to Use Templates to Get More Done in Less Time | Social Media | Scoop.it
Why reinvent the wheel every time you address a recurring issue. Here’s how I use templates to answer a question or solve a problem once and then reuse them again and again
Cindy Navarro's insight:

A definite time-saver!

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Rescooped by Cindy Navarro from SEO and Content
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Best Places to Find Free Images Online - dustn.tv

Best Places to Find Free Images Online - dustn.tv | Social Media | Scoop.it
If you are frequently sharing images online it’s essential to have a list of go-to websites where you can quickly and effectively find free images. Here's my 16 best!

Via Bonnie Manis
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Rescooped by Cindy Navarro from All Facebook
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Facebook Launches “Nearby Friends” With Opt-In Real-Time Location Sharing To Help You Meet Up | TechCrunch

Facebook Launches “Nearby Friends” With Opt-In Real-Time Location Sharing To Help You Meet Up | TechCrunch | Social Media | Scoop.it
Today Facebook begins rolling out a new opt-in feature called Nearby Friends. It lets friends see approximately how far away you are from them, and you can..

Via Bonnie Manis
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