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10 Questions to Ask When Creating a Social-Media Marketing Plan

10 Questions to Ask When Creating a Social-Media Marketing Plan | Social Media | Scoop.it

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.

 

"If your social-media plan is to just wing it, your fans and potential customers are going to know," says Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013).

 

Worse, it could turn them off of your brand and on to your competitors.To attract and engage social-media fans and followers -- and ideally convert them into customers -- you'll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company's social-marketing plan....


Via Jeff Domansky
Cindy Navarro's insight:

Got a social media strategy plan?  Good planning is vital; you can always be a bit flexible as needed.

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Randi Thompson's curator insight, September 17, 2013 4:22 AM

Do you have a plan for how you are using social media to promote your business?  

Suzanne Axt's curator insight, September 17, 2013 6:47 AM

You probably know some of these already, but here they are in a bunch and tied with a bow for you!

Jeff Domansky's curator insight, September 17, 2013 10:28 AM

What you need to know when crafting an effective social strategy for your startup.

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A Quick Guide to Handling Negative Feedback on Social Media | Simply Measured

A Quick Guide to Handling Negative Feedback on Social Media | Simply Measured | Social Media | Scoop.it
Social media management is not for the faint-hearted. When you manage a Twitter / Facebook / LinkedIn account with a large following, people can be ruthless, and sometimes with good reason. As hard as you might try, it’s impossible to keep everyone happy and social media is the go-to destination for disgruntled users. The tricky part…
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6 Questions Your Boss Will Ask About Google Analytics

6 Questions Your Boss Will Ask About Google Analytics | Social Media | Scoop.it
For The Marketing Managers Out There, Graeme Benge Looks At 6 Questions Your Boss Will Ask About Google Analytics And What You Need To Know.
Cindy Navarro's insight:

Google Analytics by Graeme Benge

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How to Use Templates to Get More Done in Less Time

How to Use Templates to Get More Done in Less Time | Social Media | Scoop.it
Why reinvent the wheel every time you address a recurring issue. Here’s how I use templates to answer a question or solve a problem once and then reuse them again and again
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A definite time-saver!

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Best Places to Find Free Images Online - dustn.tv

Best Places to Find Free Images Online - dustn.tv | Social Media | Scoop.it
If you are frequently sharing images online it’s essential to have a list of go-to websites where you can quickly and effectively find free images. Here's my 16 best!

Via Bonnie Manis
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Facebook Launches “Nearby Friends” With Opt-In Real-Time Location Sharing To Help You Meet Up | TechCrunch

Facebook Launches “Nearby Friends” With Opt-In Real-Time Location Sharing To Help You Meet Up | TechCrunch | Social Media | Scoop.it
Today Facebook begins rolling out a new opt-in feature called Nearby Friends. It lets friends see approximately how far away you are from them, and you can..

Via Bonnie Manis
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Facebook Photos Size Guide: Dimensions & Types (2014 Edition)

Facebook Photos Size Guide: Dimensions & Types (2014 Edition) | Social Media | Scoop.it
There are many different ways to use images and photos on Facebook, and different reasons you might want to do so. Some are for design and identity on the user interface, like your profile picture or
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Display Your Google+ Posts as Ads Throughout Google

Display Your Google+ Posts as Ads Throughout Google | Social Media | Scoop.it
Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.

Via Bonnie Manis
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Bonnie Manis's curator insight, April 16, 8:32 AM

Brands who are actively using their Google+ Pages can now use their status updates to generate display ads which will be displayed across the Google network.

The official update from Google: http://adwords.blogspot.com/2014/04/post-ads-now-available-to-all.html

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Breaking Up with Facebook: Where Are Brands and Young Users Going?

Breaking Up with Facebook: Where Are Brands and Young Users Going? | Social Media | Scoop.it
With Eat24's recent breakup letter to Facebook and multiple studies on teens leaving Facebook, what does the future look like for the social network giant?
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Study: How can a brand survive with Facebook's algorithm? - Inside Facebook

Study: How can a brand survive with Facebook's algorithm? - Inside Facebook | Social Media | Scoop.it
Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages. The bottom line of the study … Continue reading →
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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Social Media | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...
Cindy Navarro's insight:

Good suggestions here.

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3 Advanced Backlink Strategies Without Guest Posting Or Buying Links

3 Advanced Backlink Strategies Without Guest Posting Or Buying Links | Social Media | Scoop.it

Here are three ways you can build backlinks and get new customers to your store without guest posting, spending a ton of money or buying backlinks.


Via Kamal Bennani
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How Google Determines Where to Rank Your Website

How Google Determines Where to Rank Your Website | Social Media | Scoop.it
Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor's? A lot of it has to do w
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How You Can Create the 'Perfect' Social Media Post (Infographic)

How You Can Create the 'Perfect' Social Media Post (Infographic) | Social Media | Scoop.it
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
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Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For.

Social Media 2014 Statistics – An Interactive Infographic You’ve Been Waiting For. | Social Media | Scoop.it

How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?


Via Kamal Bennani
Cindy Navarro's insight:

Which social media platforms have the most ACTIVE users? Find out from Kamal Bennani

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2DiFore Marketing Solutions's curator insight, June 9, 4:53 AM

We are now into the sixth month of the year...how is your social media marketing campaigns doing? Are you still skeptical that it works? Check out this article and let us know what you think....love to hear your thoughts!

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Social Media | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.

Via Jeff Domansky
Cindy Navarro's insight:

Thanks to Jeff Domanski for this. 

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Chris Bantock's curator insight, May 19, 1:53 AM

Useful links

Ideas 2 Propel U's curator insight, May 19, 10:23 PM

Excellent free image sources.

Marianne Naughton's curator insight, May 31, 8:23 AM

Social Media

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How to Present Your Social Media ROI Report to the Boss |

How to Present Your Social Media ROI Report to the Boss | | Social Media | Scoop.it
Explore four important parts of a social media ROI report that decision makers want to see to justify the resources allocated to social media campaigns.
Cindy Navarro's insight:

Good info to know from Social Media Examiner

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Trending now Facebook's friend problem - The Verge

Trending now Facebook's friend problem - The Verge | Social Media | Scoop.it
Marketing Land
Trending now Facebook's friend problem
The Verge
In the following days, even a passing meeting guaranteed that a friend request would pop up the next time I logged on to Facebook.
Cindy Navarro's insight:

Great article!

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The do’s and don’ts of LinkedIn etiquette

The do’s and don’ts of LinkedIn etiquette | Social Media | Scoop.it
With 277 million users, LinkedIn is the go-to site for professional networking. But despite the social platform’s growing popularity, confusion about its rules and etiquette abound. Case in point: In…

Via Bonnie Manis
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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | Social Media | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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Facebook Changes: What To Expect - InformationWeek

Facebook Changes: What To Expect - InformationWeek | Social Media | Scoop.it
Inferse
Facebook Changes: What To Expect
InformationWeek
From privacy tweaks to major mobile app changes, Facebook has had a busy week.
Cindy Navarro's insight:

What? Facebook is planning changes? How odd!!
Actually, some of these changes look pretty good.

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The Secret to Social Media Marketing - Fox Business

The Secret to Social Media Marketing - Fox Business | Social Media | Scoop.it
The Secret to Social Media Marketing
Fox Business
It had to happen eventually, I'm just surprised it took so long. The content guy at Buffer, a popular social media publishing app, has posted The Ideal Length of Everything Online.
Cindy Navarro's insight:

I like this article. Great advice, and may not be exactly what you expect.

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The Social Web: Interacting and Sharing Stuff with Others on the Web

The Social Web: Interacting and Sharing Stuff with Others on the Web | Social Media | Scoop.it
The Social Web: Interacting and Sharing Stuff with Others on the Web, About.com Web Trends
Cindy Navarro's insight:

This looks like a very helpful site.

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5 Creative Link Building Techniques for 2014

5 Creative Link Building Techniques for 2014 | Social Media | Scoop.it

Because you’re not the type of person who believes in the expression “If it’s not broken, don’t fix it”, and because you’re always striving to be the best, you’re always on the look out for creative and functional ways to get links. This list of link types was written for you.


Via Kamal Bennani
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Heather Koroll's curator insight, March 29, 5:25 PM

add your insight...

 

 
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Twitter Launches Photo Tagging (Get Ready)

Twitter Launches Photo Tagging (Get Ready) | Social Media | Scoop.it
Learn about Twitter's latest feature release, photo tagging.
Cindy Navarro's insight:

Undecided on this one. I can see potential.

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Infographic: Guide to Facebook News Feed image sizes - Inside Facebook

Infographic: Guide to Facebook News Feed image sizes - Inside Facebook | Social Media | Scoop.it
Gain — an app for managing Facebook marketing within teams — has studied the changes in News Feed and developed a clear infographic, showing the image sizes page admins need to know.
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