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2013 – A Year on Facebook [VIDEO]

2013 – A Year on Facebook [VIDEO] | Social Media | Scoop.it
Facebook has put together this heart-warming video to highlight some of the most talked about moments of 2013.

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The Future of Content: Upcoming Trends in 2014

The Future of Content: Upcoming Trends in 2014 | Social Media | Scoop.it

2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers.

 

We've entered a fortuitous time to be involved in the digital marketing space. Almost half of the global population now has access to the internet, the way consumers consume content is rapidly evolving, and with that comes an exciting array of challenges and opportunities. This post specifically focuses on the trends that lay ahead for content marketers and the role they play within an organization. Having a concrete understanding of upcoming trends is important in laying the foundation for defining the content goals within an organization and deciding where resources should be allocated...


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Jeff Domansky's curator insight, December 10, 2013 1:19 AM

Stephanie Chang takes a look at the trends shaping content marketing in 2014.

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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Social Media | Scoop.it

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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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DR4WARD: How Do People Consume Their News Across Social Media Platforms? #graph

DR4WARD: How Do People Consume Their News Across Social Media Platforms? #graph | Social Media | Scoop.it
How Do People Consume Their News Across Social Media Platforms? #graph Pew Research Center via marketingmeasureaustralia Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr.
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5 Cheat Codes for Facebook Ads

Five Cheat Codes for Facebook Ads by John Haydon

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Debra Askanase's comment, January 28, 2015 10:44 PM
Leonard, glad you found it useful!
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Social Media | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Are Twitter Ads Right For Your Local Business? How To Decide

Are Twitter Ads Right For Your Local Business? How To Decide | Social Media | Scoop.it

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads?

 

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media platforms out there?

 

For certain local businesses, Twitter can serve as a terrific channel for boosting their online presence, raising overall awareness, attracting new followers and leads, as well as driving more traffic to their website and customers to their doorstep.

 

Twitter is particularly effective for local restaurants and retailers that are more inclined to generate check-ins and posts from in-store customers. Local marketers can and should capitalize on this organic traffic by using Twitter as a vehicle to promote special offers, discounts, and product/menu updates that drive consumers to their locations and entice them to spend and spend more....


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Jeff Domansky's curator insight, November 23, 2013 1:46 AM

Great advice for small business to use Twitter to get marketing results.