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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Social Media | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
Carol Isakson's insight:

Handy starting point

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Ali Anani's curator insight, April 21, 12:16 AM

Time shrinks and so is online content

Susan Burnell's curator insight, April 21, 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 9:24 PM

This is a truly useful resource!

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Rescooped by Carol Isakson from Public Relations & Social Media Insight
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Social Media | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
Carol Isakson's insight:

Handy starting point

more...
Ali Anani's curator insight, April 21, 12:16 AM

Time shrinks and so is online content

Susan Burnell's curator insight, April 21, 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 9:24 PM

This is a truly useful resource!

Rescooped by Carol Isakson from Public Relations & Social Media Insight
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If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | Social Media | Scoop.it

The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, our team devotes an increasing amount of labor to working with the paper’s editors and reporters to integrate reader engagement into our most important journalism. But with nearly 5 million more people following @nytimes in 2013, more and more consumers of The Times are finding their way to our journalism using our main presence on Twitter.

 

For that reason, we took stock of what worked and what didn’t on @nytimes. We examined some of 2013’s most successful tweets, measured in terms of clickthroughs and retweets, to see what connects with these readers and where our investment of editorial effort really paid off (the data comes from SocialFlow, whose system the Times uses to manage some of its major Twitter accounts). We also looked at some of our strategies and tactics to encourage a variety of types of reader engagement with our journalism using Twitter.

 

Here are some lessons we learned in 2013 from what we did on @nytimes and other institutional Twitter accounts....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 12:01 PM

The team at NY Times' Twitter accounts looks at what worked, what didn't — from running @nytimes in 2013.  Recommended reading.

Lori Wilk's curator insight, January 10, 2:50 PM

As a Twitter fan  like to hear about best practices and have posted more than 19,000 Tweets ont Twitter@Successipes .Takeway from this article: "If a Tweet worked, post it again." The shelf-life of a Tweet is relatively short so re-posting a successful Tweet makes sense and either reinforces the message or reaches new people who didn't see it the first time you posted it. 

 

TOURISM CONTENT CURATOR's curator insight, January 11, 9:10 AM

I learned three major things from this NYT article

1. Its ok to re-tweet but re-tweet targeting absent audience that may have missed your original tweet

2. Do not be opinionised on your tweets. 

3. The power of celebrities exceed that of the corporation you own or your working for

Fredrick Mutooni (Pictured) curates tourism contents and videos that educates and promotes East African Community countries tourism industry

#TourismContentCurator #GreatSafariVideos


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How (And Why) Teachers Should Blog - Edudemic

How (And Why) Teachers Should Blog - Edudemic | Social Media | Scoop.it
You may not have considered it. You may have tried but given up. Here's some insight into why teachers should blog and keep learning.
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Rescooped by Carol Isakson from Modern Marketer
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10 Super Powers of the World's Greatest Social Media Marketer [Infographic]

10 Super Powers of the World's Greatest Social Media Marketer [Infographic] | Social Media | Scoop.it
Social Media - Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.

Via The Fish Firm
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Louise Masin Sattler's curator insight, September 18, 2013 11:31 AM

Great infographic about social media and women!

Rescooped by Carol Isakson from Modern Marketer
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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Social Media | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

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Steve Baker's curator insight, March 31, 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

Rescooped by Carol Isakson from Public Relations & Social Media Insight
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The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog

The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog | Social Media | Scoop.it

You may love it, you may hate it, but there’s no ignoring it. It's called social media. Here is some of the worst social media marketing advice to look out for.

 

…True to human nature, those who’ve tried social media marketing are always willing to part with valuable advice on what to do and what not to do. How much of what they say is based on sound logic is questionable, but when people gather these ‘pearls of wisdom’ and string together a social media marketing strategy that isn’t very productive, we have trouble on our hands.

 

In this article, I make the attempt to go over a few common practices that may appear harmless but have the potential of sabotaging your social media campaign in the long run. Sounds scary, doesn’t it? If you don’t want that happening to you, stay hooked all the way to the end of the article. It promises to be educational....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 31, 2013 1:19 AM

Jeff Bullas provides good advice about the bad social marketing advice out there.

Alison D. Gilbert's curator insight, December 31, 2013 8:38 AM

Social media is not a fad. It is not a political issue. It is communication just as smoke signals, the telegraph and the traditional telephone have been over time. It is just the next step in communication technology in our time. It is a bit step and more complicated. So we want to learn how best to do it. Read on.

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25 Social Media Update Formats that Earn You New Followers

25 Social Media Update Formats that Earn You New Followers | Social Media | Scoop.it
Creating a social media update seems pretty easy, but there is a science behind it.
Getting your social media update formats right is essential to getting (...)

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Rescooped by Carol Isakson from Modern Marketer
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How do consumers interact with video on social media? [infographic]

How do consumers interact with video on social media? [infographic] | Social Media | Scoop.it
A useful infographic here looking at how social media users interact with video and what actions they take. For instance how many retweet a piece of video

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The Fish Firm's comment, June 6, 2013 2:02 PM
Here is what we use for our infographic quote... it should give you an idea of what to look for and price points to expect. http://bit.ly/11v54hc
Eric_Determined / Eric Silverstein's comment, June 6, 2013 7:26 PM
Thanks for the follow-up and details.
Arnaud d'Haen's curator insight, June 13, 2013 3:26 AM

Video as a powerful media weapon