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Is Android losing the battle with Apple?

Is Android losing the battle with Apple? | Digital Marketing Tool | Scoop.it
It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?
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Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out

Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out | Digital Marketing Tool | Scoop.it
For fashion junkies addicted to Instagram, this weekend probably had quite a few moments of déjà vu. Retailer Lord & Taylor blitzed into feeds by partnering with 50 influential fashionistas on Instagram and having each pose wearing the same dress.
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4 ways to integrate Scoop.it with WordPress

4 ways to integrate Scoop.it with WordPress | Digital Marketing Tool | Scoop.it
Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with Wordpress - the leading blogging platform. Since then, we've seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of Wordpress for their sites. So we've multiplied the ways you could integrate with a Wordpress site or blog and including the recent addition of the Scoop.it plugin for Wordpress for our Enterprise clients. Continue reading →
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Influencer Marketing Is The New King Of Content - #infographic

Influencer Marketing Is The New King Of Content - #infographic | Digital Marketing Tool | Scoop.it

The amount of digital content that’s produced daily is mind blowing. With so much online noise, readers are getting smart about who they turn to for inspiration and advice, and meanwhile, they’re filtering out the rest. They’re turning to influencers that have earned their trust by constantly providing the best inspiration.

According to a recent infographic by The Shelf, 92 percent of consumers trust recommendations from other people – even someone they don’t know – over brand content. This changes the scope of marketing for every brand trying to get in front of their target demographic. In turn, they’re creating strategic partnerships with niche influencers to tell their brand story in an authentic way, tap into their audience, build trust, and ultimately, increase their sales.

To learn more about the emerging space of influencer marketing, take a peek at the below infographic....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 28, 2015 11:36 PM

Here's why influencers are so valuable in any smart social marketing campaign.

Nedko Aldev's curator insight, June 29, 2015 9:01 AM

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4 Legal Issues Brands Need to Understand Before Livestreaming on #Periscope or #Meerkat

4 Legal Issues Brands Need to Understand Before Livestreaming on #Periscope or #Meerkat | Digital Marketing Tool | Scoop.it

Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails.


And now enter two live-streaming video apps that have everyone talking—Twitter's Periscope and Meerkat—which present even greater challenges, legal and otherwise, when compared to merely tweeting or posting Instagram photos. Industry observers advise caution with this new type of high-wire marketing.

 

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Brian Yanish - MarketingHits.com's comments:


We have just started to see what's possible with apps like these. I'm sure it will keep the lawyers busy.


Via Brian Yanish - MarketingHits.com
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