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What Is Successful Technology Integration?

What Is Successful Technology Integration? | Social media | Scoop.it

Before we can discuss how to shift our pedagogy or the role of the teacher in a classroom that is integrating technology, it is important to first define what "technology integration" actually means. Seamless integration is when students are not only using technology daily, but have access to a variety of tools that match the task at hand and provide them the opportunity to build a deeper understanding of content.

 


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Jason Smith's curator insight, July 18, 2015 11:57 AM

A deeper understanding and learning through technology

natalia_walchli's curator insight, August 2, 2015 10:04 PM

Good article with some great advice.

Sandy Owens's curator insight, November 18, 2015 8:03 PM

Integration is at its best when a child or a teacher doesn't stop to think that he or she is using a technology tool.

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Creating A Social Media Marketing Strategy

Creating A Social Media Marketing Strategy | Social media | Scoop.it
How do you create a social media marketing strategy? Start by asking these questions: Who is your target audience? What are my primary goals and objectives?
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The Ritz-Carlton Uses Social Media to Create Indelible Memories | Social Media Today

The Ritz-Carlton Uses Social Media to Create Indelible Memories | Social Media Today | Social media | Scoop.it
When asked about what comprises the driving force, or passion point, behind the Ritz-Carlton's social communications, Sitch says it is about memory-making. "We're in the business of creating indelible memories that last a lifetime.
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9 Examples of Brands Engaging in Social Media Banter

brands from taco bell to cap'n crunch have seized an opportunity for some extra attention by jumping in on other marketers' tweets.
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15 Essential Social Media Facts and Figures For B2B Marketing - Jeffbullas's Blog

15 Essential Social Media Facts and Figures For B2B Marketing - Jeffbullas's Blog | Social media | Scoop.it
RT @jeffbullas 15 Essential Social Media Facts and Figures For #B2B Marketing http://t.co/wyv6viT0PO
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Rescooped by Bronwyn Webster from Public Relations & Social Media Insight
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Retail Brands Face Facebook Publishing Fatigue

Retail Brands Face Facebook Publishing Fatigue | Social media | Scoop.it

Research: Its quality the quantity of content marketing silly...Retailers that push fewer posts, but better and more targeted ones, are gaining an edge over those that pursue volume when it comes to publishing Facebook content, new data suggests.The 50 Social Retail Report from enterprise social media management company Expion analyzed 16,000 posts for the top 50 retail brands as designated by Interbrand. It found that as a whole, fan engagement and volume decreased for retail brands on Facebook, despite their increases in published posts – implying a need for more thoughtful earned and paid media strategies on the platform.There appeared to be some breakdown in timing and communication, with 17% of retailers’ pushing their posts on a Friday, (perhaps in a drive to post before the weekend), despite the fact that more than 21% of the poorest performing posts occurred on this day of the week....


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Jeff Domansky's curator insight, August 14, 2013 2:14 PM

Research reminds us: It's the quality, not the quantity of content marketing that counts silly...

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Customer experience extends far beyond customer service

Customer experience extends far beyond customer service | Social media | Scoop.it

How clients interact with a brand has changed significantly. Now the customer experience extends far beyond customer service, and so it should....If you didn’t know better you could be forgiven for thinking that the line was for an über cool nightclub. World class underground House music is pumping from the speakers and there is a doorman looking after the crowd outside. Unlike a nightclub doorman though, he is offering free gelato taste tests to help ease the decision making process once inside.Even if you can’t make it to Surry Hills or Darlinghurst on a chilli winters night, the customer experience extends across the globe via their popular Facebook page. Messina’s Facebook audience enjoys (amongst other things) a personalized level of social media customer service that makes them feel like they are part of the brand. I guess you get the idea. Messina is nailing their customer experience.Forrester Research’s study ‘The State Of Customer Experience Management‘ suggests that over 90 percent of companies rate customer experience as a top priority moving ahead.So what separates customer experience from customer service and what can your business do to improve your customer experience?...


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Jeff Domansky's curator insight, August 13, 2013 1:46 PM

Here's a great case study and how one gelato maker takes customer experience to a business building high.

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Cancer patients on Twitter: a novel patient co... [BMC Res Notes. 2012] - PubMed - NCBI

PubMed comprises more than 23 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites.
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Richard Branson on Being Social Media Savvy

Richard Branson on Being Social Media Savvy | Social media | Scoop.it
The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.
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21 Social Media Marketing Tips for Restaurants

21 Social Media Marketing Tips for Restaurants | Social media | Scoop.it
Do you own, or do marketing for, a restaurant? Do you want to know how to use social media to market your restaurant?
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Does Your Business Need a New Social Media Manager?

Does Your Business Need a New Social Media Manager? | Social media | Scoop.it
A good social media manager is hard to find. This article touches on reasons why the one you have may not be the best for your business.
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Tips for managing your career on social media

Tips for managing your career on social media | Social media | Scoop.it
(BPT) - Whether you are a recent graduate or a seasoned professional, at some point you’ll likely find yourself searching for a new job.
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Do we need another model of measuring social media ROI? | MyCustomer

Do we need another model of measuring social media ROI? | MyCustomer | Social media | Scoop.it

Fresh thinking about getting results from social media.Social media ROI is a messy business. How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and messier it is to make decisions on measuring ROI. Social media is, like any channel (if you choose to view it as one) not perfect to measure, though far from hard to get a good handle on it, and to compare channels with channels using techniques like Google’s Multichannel funnels or social reports. It’s the scale of choices that become complex. It’s much easier to post rationalise and retrospectively connect the dots, but not easy to plan for it – otherwise why is ‘viral’ still so remarkable in social media – and why we don’t see the experts doing amazing campaigns repeatedly.It’s always been a challenge, attributing the value of visitors through multiple channels, social media has made that more complex. Certainly when compared to lower down the funnel the touchpoints are more measured and explicit, visitor-to-goal completion is relatively simple to monitor and quantify.IAB suggests 3:1 return on social media investment...The research revealed that, four out of five consumers said they would be more inclined to buy a brand more often in the future after being exposed to a brand’s social media presence, while 83% of consumers exposed to social media would trial a brand’s product. ...


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Jeff Domansky's curator insight, August 14, 2013 2:22 PM

This is a really excellent post that looks at the best way to measure ROI on social media, why a new model may be more helpful and some tips on how to measure more effectively.

Rescooped by Bronwyn Webster from The MarTech Digest
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Creating a Real-Time Marketing Approach - Social Media Explorer | #TheMarketingAutomationAlert

Creating a Real-Time Marketing Approach - Social Media Explorer | #TheMarketingAutomationAlert | Social media | Scoop.it
Tracey Parsons shares some simple steps to help your brand get more agile and into the real-time marketing game that is social media.

 

Condensed...

 

The key to getting into the real-time game is threefold. One, have clear brand guidelines. Like insanely clear.

 

Once you have created your style guide that includes do’s and don’ts for the team to execute against, we reach our second point. You will need to train the community manager to recognize a real-time marketing moment. You will never be able to plan for all of the amazingly weird things that happen in pop culture, but, if you brainstorm and design a few scenarios, it might be easier to identify those real-time marketing moments.

 

So, you have your guidelines and the team is listening for a real-time marketing moment, then, you will need to be ready to trust the team to authorize the creation of content in real time and execute that work.


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marketingIO's curator insight, September 3, 2013 7:50 AM

Having pre-approved templates in place makes this a no brainer. Having said that:

  1. I don't know of any clients where communications do not need to pass legal review. Not tweets, but communications based on current events. You'll want to CYA.
  2. This is NOT agile marketing.


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Social Media Marketing: 4 Things You Will NEVER Hear About Content

Social Media Marketing: 4 Things You Will NEVER Hear About Content | Social media | Scoop.it
Social Media Marketing: Timely and relevant content is important. Content must be tailored and optimized for a particular platform and intended audience.
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Email Marketing Still Beats Social Media Marketing | OpenView Labs

Email Marketing Still Beats Social Media Marketing | OpenView Labs | Social media | Scoop.it
Marketing strategist Ian Brodie explains why, for all the buzz around social media marketing, email marketing is where smart businesses put their time and money.
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Rescooped by Bronwyn Webster from Social Media, SEO, Mobile, Digital Marketing
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Five examples of QR code campaigns that actually worked

Five examples of QR code campaigns that actually worked | Social media | Scoop.it

QR codes often get slated for being ugly and unpopular with consumers, but they still frequently crop up on ads and billboards so marketers must still see some potential in these little pixelated squares.


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New Zealand Tops Global Social Media Chart | Shannon Digital

New Zealand Tops Global Social Media Chart | Shannon Digital | Social media | Scoop.it
New Zealand Tops Global Social Media Chart http://t.co/i4iZKmSF37 #news #kiwisonline
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Clever Ways to Connect with Recruiters on LinkedIn

Clever Ways to Connect with Recruiters on LinkedIn | Social media | Scoop.it
LinkedIn is one of the best social media networks to find a job. Bullhorn surveyed 160,000 recruiters, and 97 percent of them used LinkedIn to find job candidates. Sixty four percent of the...
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Where Does Online Video Sit in Social Media for Marketers? - Danny Brown

Where Does Online Video Sit in Social Media for Marketers? - Danny Brown | Social media | Scoop.it
With the success of Vine and Instagram video, marketers are having to adapt their online tactics. A new mini-report from Uberflip shares some statistics. (Video is King: Where Does Online Video Sit in Social Media for Marketers?
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The 80/20 Rule for Building a Blog Audience

The 80/20 Rule for Building a Blog Audience | Social media | Scoop.it

How do you build a blog audience that’s ready to buy what you sell? Read this article to see why promotion is important, and how to do it.The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...


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Hein Holthuizen's curator insight, August 14, 2013 2:50 AM

Marketing is more efficient then sales

Alison D. Gilbert's curator insight, August 15, 2013 4:51 PM

I love to curate existing content and create new content.

Adrian Miller's curator insight, August 15, 2013 5:00 PM

How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid.

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I Tweet, Therefore I Am Not...A CEO

I Tweet, Therefore I Am Not...A CEO | Social media | Scoop.it
Why Future CEOs Will Quietly Embrace Social Media

I was on a business radio show this week. The topic was innovation, and I mentioned that I was finally doing some Tweeting (@theideamonkey, thanks for asking).
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How to Start a Business with Only Social Media Marketing

How to Start a Business with Only Social Media Marketing | Social media | Scoop.it
How to start a business with only social media marketing is still a mystery to many business houses because they do not know how to reap benefit from (RT @JustinPLambert: How to Start a Business with Only Social Media Marketing
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The Rise Of Social Media For Musicians

The Rise Of Social Media For Musicians | Social media | Scoop.it
With the rise of the Internet, a lot of the marketing power has been put back into the hands of independent artists.
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How 2nd Screen Apps killed off Television Advertising - Social Media TV

How 2nd Screen Apps killed off Television Advertising - Social Media TV | Social media | Scoop.it
As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising.
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