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Social Media, marketing, content marketing, copywriting, editing, branding, and more!
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6 Questions to Lead You to a Social Media Strategy

It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will revea...

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Business Lessons Learned from the Olympic Games: Passion and Grit | minerva consulting

Business Lessons Learned from the Olympic Games: Passion and Grit | minerva consulting | Social Media Marketing | Scoop.it
Brian Butts's insight:

Both great athletes and great companies breathe passion.

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Business lessons learned from the Olympic Games: Stories Matter | minerva consulting

Business lessons learned from the Olympic Games: Stories Matter | minerva consulting | Social Media Marketing | Scoop.it
Brian Butts's insight:

Though the sheer talent of our #Socih2014 Olympic athletes is stunning, something pulls us in closer - their stories! The power of a story is immeasurable. Part 1 of Minerva Consulting’s 9 Business Lessons We’ve Learned from the Olympics shares an inspiring story from Ski Jumper Lindsey Van and how your business can benefit from telling its story: http://mnrva.co/1lqCHZT

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On Inspiration | minerva consulting

On Inspiration | minerva consulting | Social Media Marketing | Scoop.it
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In honor of Martin Luther King, Jr. Day, Minerva Consulting partner Ashley shares her thoughts on inspiration, stories, and sharing what matters: http://mnrva.co/1bdV8KQ
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Marketing and Communications 101 from an Intern | minerva consulting

Marketing and Communications 101 from an Intern | minerva consulting | Social Media Marketing | Scoop.it
Brian Butts's insight:

Epic crash course in Marketing from an awesome intern here at Minerva.

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#SocialMediaTip - Mobile Copy Optimization

#SocialMediaTip - Mobile Copy Optimization | Social Media Marketing | Scoop.it
#SocialMediaTip - The vast majority of users on Twitter and other social platforms are using mobile devices. What does this mean for your content? Keep...
Brian Butts's insight:

Think mobile!

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How to ROCK your Facebook page | minerva consulting

How to ROCK your Facebook page | minerva consulting | Social Media Marketing | Scoop.it

We know now that Facebook can be utilized to generate profit, develop leads, make connections, and gain exposure for any given company. More and more businesses these days are utilizing Social Media Marketing, and for a good reason. Facebook has almost 700 million daily active users, 820 active monthly mobile users, and 50 million Facebook Pages, all interconnected, sharing what’s most important to them.

 

But having a successful Facebook strategy can be overwhelming. It can often feel difficult to puncture through the sea of content to connect with new users. We are all still learning as the game changes and grows each day. This article on Social Media Today (http://bit.ly/182NXqQ) says businesses should keep testing new ideas and strategies regularly to see how your followers most enjoy engaging.

 

We also believe the key to success is hard, consistent work. To develop your brand, turn strangers into customers and customers into advocates through Facebook, you have to remain authentic, just like you would in face-to-face connections. With that as our foundation, here are a few tips to totally rocking your Facebook strategy…
    

    •    Define your key messages
    •    Develop daily content
    •    Post regularly
    •    Stay engaged with your audience in real time
    •    Utilize interesting images
    •    Integrate other social platforms
    •    Innovate and hustle

 

 

 

See more at: http://minervaco.com

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Content marketing – A guide to creating great content | minerva consulting

Content marketing – A guide to creating great content | minerva consulting | Social Media Marketing | Scoop.it

“Content is King”. In the realm of social media, we believe content really IS King. But, what if we shifted our focus to the audience? Now Audience is King. Great content without an audience turns a reigning King into a pauper of proportionate size very quickly.

 

Identifying and  your King is the first step to creating great content. Whether you’re focusing on a King with big pockets to purchase your product, or honing in on a King that will benefit from your service – define clearly who your audience is. This means everything from how old they are to when they’re online. Go from specific to broad, and gather online characteristics of your audience. Here are 4 tips from Social Media Examiner: http://www.socialmediaexaminer.com/knowing-your-social-media-audience/

 

When you’re ready to move on to content creation, you can create original content, recycle existing content, or simply share content from others in your market. We recommend a mix of all 3. Creating your own content is key to defining your brand and displaying your voice and position within your market. When you recycling content, you’re taking the expertise/articles of others in your field, and re-writing to include your input on the subject (again, from perspective of your brand). Next, sharing content from others in your market is a great way to show your audience what you’re about. This is as simple as ‘sharing’ someone else’s post on your business’s Facebook Page or creating your own post to the extent of “check out this great article from XYZ Company”. Also, sharing content lets your audience know you’re not taking the position of being the curator of this information or claiming you’re the first person in the world to have these ideas or products. Social Media Today suggests the KISS Method (http://socialmediatoday.com/gonzogonzo/1695916/content-marketing-kiss-keep-it-significant-and-shareable) when choosing or creating content.

 

Lastly, the way you display your content is a big factor in how it is absorbed by your audience. Simply putting content on a website will not magically create a following, nor will it generate much, if any, ROI. Developing a social media strategy is key to gaining a following. We recently shared what we call the Three C’s of Social Media Beginnings (http://minervaco.com/the-three-cs-of-social-media-beginnings/), which is a great start if you’re just beginning efforts. In a nutshell, you need to create your profiles, push out content, and engage with your audience on social media channels.

 

After you’ve done these things, it’s also important to re-evaluate and change tactics, even if the current ones are working. Being able to adapt and try different approaches is key to keeping up with the changing social world as well as refreshing your audience with fresh ideas and content. The one constant, though, is your brand voice.

 

- See more at: http://minervaco.com
 

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Brand Passion | minerva consulting

Brand Passion | minerva consulting | Social Media Marketing | Scoop.it

What is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf.  What if people outside your organization were more than loyal to your brand; they were passionate about it. - See more at: http://minervaco.com/brand-passion/#sthash.8pMVmi9T.dpuf

What is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf.  What if people outside your organization were more than loyal to your brand; they were passionate about it. - See more at: http://minervaco.com/brand-passion/#sthash.8pMVmi9T.dpufWhat is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf.  What if people outside your organization were more than loyal to your brand; they were passionate about it. - See more at: http://minervaco.com/brand-passion/#sthash.8pMVmi9T.dpufWhat is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf.  What if people outside your organization were more than loyal to your brand; they were passionate about it. - See more at: http://minervaco.com/brand-passion/#sthash.8pMVmi9T.dpufWhat is the best thing that could happen for your company? What is the key to long-term success?… Imagine your customers marketing on your behalf.  What if people outside your organization were more than loyal to your brand; they were passionate about it. - See more at: http://minervaco.com/brand-passion/#sthash.8pMVmi9T.dpuf
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Thoughtful Branding: Where The Company Begins And Ends

Thoughtful Branding: Where The Company Begins And Ends | Social Media Marketing | Scoop.it

When entrepreneurs ask me how to best brand their businesses, it always surprises me that their questions are focused on logo creation, website development, and various other marketing tactics. As though the brands around us are only shaped by these elements of marketing and digital presence. But thoughtful branding is more than a sum of the marketing strategies and tactics.

 

In shaping of their brands and their companies entrepreneurs should be very careful to not miss the forest for the trees.

 

Instead, my advice is to go way back, to look deeper, and to ask yourself some fundamental questions about what your brand stands for and what its purpose is. Because unless you are very clear on the answers to those questions, you will not only be unable to create a strong brand, but to communicate your brand to others as well. You will lose your opportunity to truly connect with your customers and inspire them to join your movement, and ultimately to partner with them on creating something remarkable.


Via Russ Merz, Ph.D.
Brian Butts's insight:

Branding is about telling your company's story. People want to see your business personified, not advertised on social media.

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Russ Merz, Ph.D.'s curator insight, October 6, 2013 3:00 PM

Six important questions for #brand development. 

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Business Lessons Learned from the Olympic Games: Perseverance Pays Off | minerva consulting

Brian Butts's insight:

Perseverance is a key ingredient in successful businesses and athletes.

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Business Lessons Learned from the Olympic Games: Success is a Process | minerva consulting

Brian Butts's insight:

"A stack of good days is built on a mountain of difficult ones."

Success is a process. Learn more in Part 3 of 9 Lessons We've Learned from the Olympics.

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Check Out This Incredible, Amazing, Mind-Blowingly Detailed Map Of The Internet

Check Out This Incredible, Amazing, Mind-Blowingly Detailed Map Of The Internet | Social Media Marketing | Scoop.it
Wow.
When you stop to think about it, the internet is kinda big. I mean, like, huge. Massive even. How on earth are you expected to find your way around?
You know what would be really useful? A map.

Via Brian Yanish - MarketingHits.com
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INFOGRAPHIC: Facebook Marketing Strategies, 2014 - AllFacebook

INFOGRAPHIC: Facebook Marketing Strategies, 2014 - AllFacebook | Social Media Marketing | Scoop.it
SocialMediaOnlineClasses.com regularly produces infographics featuring Facebook marketing strategies, and the 2014 version, released Monday, takes recent changes by the social network into account.

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Lisa DANESSE's curator insight, February 3, 3:45 AM

[INFOGRAPHIE] #Stratégies #Facebook en 56 points, selon 8 objectifs. Une bonne base ! Mes préférées : fans, engagement et share, tellement simples et tellement vraies.

 

Bonne semaine à toutes et tous

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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Social Media Marketing | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky, massimo facchinetti, malek
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BrandGeek's curator insight, December 18, 2013 5:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

Armani Khoury's curator insight, December 18, 2013 8:56 AM

The year of native apps!!!!

Neil Wilkins's curator insight, December 19, 2013 2:58 AM

Good advice. Everything is pointing towards this...

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why? the series — twitter | minerva consulting

why? the series — twitter | minerva consulting | Social Media Marketing | Scoop.it

So much of what businesses do is now centered on social media, but why? Why are marketing companies setting their sights to Twitter, Google+, Facebook, LinkedIn, and Instagram?  “Why?” is a blog series created to help unpack the benefits that social media has on businesses.
First, let’s look at Twitter…

 

Since hitting the scene in 2006, Twitter has taken social media by storm and now has over 200 million active users. It’s new Twitter for Business page points businesses in the right direction – explaining everything from sending a Tweet to setting up ads to promote your business.
But why do we stress the importance of Twitter to our clients?
Lets focus on the Real-time – Hashtags – Content

 

Real-time. Twitter was designed to be used on mobile devices. This means that you can send a  “tweet” no matter where you are – 24 hours a day, seven days a week. Twitter’s users desire to be connected to what’s happening right around them and what’s happening right NOW. This means, no matter what business you are in, you need to be relevant in real-time. The brand-new Twitter for Business section of Twitter explains “Engaging with real-time Tweets can influence conversations in a way that can help build your business”.

 

Hashtags. Or,“#”. This little symbol, once known as the long forgotten “pound-sign”, has now been promoted to be one of the most crucial components to social media messages. “Hashtags” are placed in front of a word to allow users to quickly search keywords to see what’s being Tweeted around it. These searches allow for both businesses and customers to find the topics that they are interested in.
Humor and entertainment focused hashtags can be a huge benefit to your brand. Finding humorous hashtags that are currently trending and incorporating them into your tweets can draw people to your twitter profile. This means that not only will people will see your branding, once they are on your twitter profile, people may stumble to your company’s website too. #Winning.

 

Content. While the 140-character limit is sometimes inconvenient, it allows for key messages to be promoted without being watered down. Businesses now have an outlet to be short, sweet, and to the point, and the best part is… it’s appropriate to do so! Your company’s tweets can be effective and quick, saving you time while your company is being marketed to at network of 200 million users.

 

Twitter has found a pattern:  “the most retweeted content tends to contain links, pictures, videos or quotes.” This is important, because it gives your followers a chance to go deeper into the content you’re tweeting about. If they’re interested, they’ll click the link. If they love it, the’ll Retweet it for all their followers to see. Free, instant advertising to the right demographic. You can’t get better than that.
Twitter is the NOW of social media. Get on board.

 

 

- See more at: http://minervaco.com/

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The Three C’s of Social Media Beginnings | minerva consulting

The Three C’s of Social Media Beginnings | minerva consulting | Social Media Marketing | Scoop.it

Our social media strategy is a huge part of our efforts when working with our clients. We believe social media efforts help define your brand and can even generate business leads. But, instead of diving deep into the finite details of a specific social platform or strategy, let’s zoom out and look at the basics of a social media campaign.  Begin with the Three C’s – Create, Content, and Connect.

 

First, Create your profiles on a few of the top social media outlets. Facebook, Google+, LinkedIn, Twitter, YouTube, and Blogger, are some of the best. But, it’s important not to go overboard.  Start with a few key social profiles, and focus on those.


Content development is key. Second, develop your own content that correlates with your brand – recycle articles in your field, write blogs, and take pictures. Tell your story and share your beliefs through your content. For the best tips on writing copy, as well as great articles to further your knowledge, we highly recommend Copyblogger.

 

Third, Connect with others that are in your market, not just your target audience.  Engaging with fans on your social profiles is as easy as saying “Thanks for the follow” or occasionally commenting or ReTweeting their updates. Simple comments, Likes, +1’s and ReTweets are a great way to get your name “advertised” outside of your profile page.

 

Finally, it never helps to learn what NOT to include in your social strategy. Social Media Today shares their Top 10 Social Media Mistakes to Avoid as a handy guide.

 

These Three C’s are a great foundation on which you build each social platform and eventually become a rockstar on all your social platforms. Now, get rolling, and good luck!

 

- See more at: http://minervaco.com

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The Three C’s of Social Media Beginnings | minerva consulting

The Three C’s of Social Media Beginnings | minerva consulting | Social Media Marketing | Scoop.it

Our social media strategy is a huge part of our efforts when working with our clients. We believe social media efforts help define your brand and can even generate business leads. But, instead of diving deep into the finite details of a specific social platform or strategy, let’s zoom out and look at the basics of a social media campaign.  Begin with the Three C’s – Create, Content, and Connect.

 

First, Create your profiles on a few of the top social media outlets. Facebook, Google+, LinkedIn, Twitter, YouTube, and Blogger, are some of the best. But, it’s important not to go overboard.  Start with a few key social profiles, and focus on those.

 

Content development is key. Second, develop your own content that correlates with your brand – recycle articles in your field, write blogs, and take pictures. Tell your story and share your beliefs through your content. For the best tips on writing copy, as well as great articles to further your knowledge, we highly recommend Copyblogger.

 

Third, Connect with others that are in your market, not just your target audience.  Engaging with fans on your social profiles is as easy as saying “Thanks for the follow” or occasionally commenting or ReTweeting their updates. Simple comments, Likes, +1’s and ReTweets are a great way to get your name “advertised” outside of your profile page.

 

Finally, it never helps to learn what NOT to include in your social strategy. Social Media Today shares their Top 10 Social Media Mistakes to Avoid as a handy guide.

 

These Three C’s are a great foundation on which you build each social platform and eventually become a rockstar on all your social platforms. Now, get rolling, and good luck!

 

See more at: http://minervaco.com/

 

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Why Every Brand Should Curate Content [infographic]

Why Every Brand Should Curate Content [infographic] | Social Media Marketing | Scoop.it
Seventy-five percent of content marketers say they don't have time to create original content. If this sounds like you, content curation may be a helpful alternative.

Via Jessica Kelly
Brian Butts's insight:

Content curation is critical! Most likely, you're not coming up with something that no one has though of before - but that doesn't mean you can't write about it yourself!

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Jessica Kelly's curator insight, October 7, 2013 4:25 PM

As author Kristin Piombino points out, curating not only saves time, it can help curators establish thought leadership and increase visibility for their brand.

Innovation Cloud's comment, October 9, 2013 6:33 AM
You're welcome!
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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand - ClickZ | #TheMarketingAutomationAlert

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand - ClickZ | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it
With email hogging the majority of the communication we have with people, it\'s easy to see why so many B2B buyers shape their opinions of a company\'s brand based on email communications.

 

Key excerpt...

 

If you are trying to develop a relationship with a person, consider dropping the HTML in exchange for Rich Text for the following reasons:

--One-to-one relationship. By having an email appear to be handwritten by the person sending it, you will be able to maintain the "honest" feel of your email.

--Increase engagement rates. I've taught this technique for years and companies who have adopted Rich Text over full HTML emails have seen engagement rates increase by double-digit numbers.

--Build an honest brand. You're not fooling anyone with an HTML email sent from a single person. People know HTML wasn't written for a single email, so just be honest. They will get it.

 

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iNeoMarketing's curator insight, September 29, 2013 9:47 PM

That's a great bit of advice, and something to consider as you build out your triggered emails and lead nurturing efforts.