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The Glossary of Social Marketing ROI | Gigya's Blog

The Glossary of Social Marketing ROI | Gigya's Blog | Social Media | Scoop.it

Although still largely considered the baby of the marketing family, with Facebook just recently ringing in its 10th birthday, social marketing has already grown up and undergone some major changes over the years. Modern marketers’ push toward more measurable, data-driven initiatives has shifted social focus from cultivating shares and engagement to driving valuable behaviors that translate into KPIs.

 

This new social marketing landscape requires a fresh outlook and fully developed strategy, so we’ve put together an A-Z guide of the key social marketing terms you need to know to achieve real social ROI.


Via Jeff Domansky
Beri Creative's insight:

Handy info - thanks! :)

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Jeff Domansky's curator insight, June 9, 2014 9:26 PM

Really useful glossary of ROI terminology from Rachel Serpa.

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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Social Media | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 

Via Jeff Domansky
Beri Creative's insight:

Images, images, images! ;)

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Jeff Domansky's curator insight, September 15, 2014 11:36 PM

Get the picture?

Jeff Domansky's curator insight, September 15, 2014 11:37 PM

Get the picture?

Rescooped by Beri Creative from MarketingHits
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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Social Media | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
Beri Creative's insight:

The power of words - don't EVER underestimate it!

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Miami Marketing Tools's curator insight, August 25, 2014 2:48 PM

Doubts about a descriptive word? See trends posted in this article.

Jeff Domansky's curator insight, August 26, 2014 11:04 PM

Words matter and their impact varies by social media channel.

Laura Saavedra's curator insight, August 31, 2014 2:42 PM

It`s cool!

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30+ Presentation Tips and Tutorials for the Savvy Presenter

30+ Presentation Tips and Tutorials for the Savvy Presenter | Social Media | Scoop.it
We've been compiling a list of top presentation resources that will help you become a master presenter. Check out the resources below nicely divided into categories of articles, infographics, Quora and videos. There's something for every presenter!

Via Baiba Svenca
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Barbara Hartzler's curator insight, August 18, 2014 3:23 PM

For future reference. :)

Benjamin Labarthe-Piol's curator insight, August 19, 2014 12:22 AM

Good and exhaustive ressources, many things to look at.

delta14's curator insight, August 28, 2014 12:26 PM

Muy interesante conviene revisar, experimentar y compartir experiencias.

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Social Media | Scoop.it

Pinterest has 70 million active users worldwide.

 

The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.

 

And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v

 

Here are some key takeaways:...


Via Jeff Domansky
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WebTech Group's curator insight, July 26, 2014 9:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 2014 9:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

L R Everitt's curator insight, July 31, 2014 12:31 PM

Check out ways to make Rich Pins.

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Pixar's 22 Rules to Phenomenal Storytelling | Gavin McMahon

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.

Via Jeff Domansky
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Jeff Domansky's curator insight, June 9, 2014 9:15 PM

if you write, blog or do PR for a living, these storytelling tips from Pixar are essential reading/viewing. 9.5/10

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The Glossary of Social Marketing ROI | Gigya's Blog

The Glossary of Social Marketing ROI | Gigya's Blog | Social Media | Scoop.it

Although still largely considered the baby of the marketing family, with Facebook just recently ringing in its 10th birthday, social marketing has already grown up and undergone some major changes over the years. Modern marketers’ push toward more measurable, data-driven initiatives has shifted social focus from cultivating shares and engagement to driving valuable behaviors that translate into KPIs.

 

This new social marketing landscape requires a fresh outlook and fully developed strategy, so we’ve put together an A-Z guide of the key social marketing terms you need to know to achieve real social ROI.


Via Jeff Domansky
Beri Creative's insight:

Handy info - thanks! :)

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Jeff Domansky's curator insight, June 9, 2014 9:26 PM

Really useful glossary of ROI terminology from Rachel Serpa.

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10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas

10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas | Social Media | Scoop.it
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections

Via Jeff Domansky
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Jeff Domansky's curator insight, March 17, 2014 4:55 PM

This infographic from Jeff Bullas is worth studying. Actionable, practical LinkedIn tips.

Rescooped by Beri Creative from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest - Why Should We Be Interested? [Infographic]

Pinterest - Why Should We Be Interested? [Infographic] | Social Media | Scoop.it

 This infographic is visually packed with some good insights:

 

**tips and advice

**who is on Pinterest

**How is it being used

**Pros and cons

 

Selected by Jan Gordon covering "Pinterest Watch"

 

 


Via janlgordon
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Rescooped by Beri Creative from Social Media, SEO, Mobile, Digital Marketing
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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Social Media | Scoop.it

Want to up your game on social media? Check out the anatomy of a properly optimized social post.


Via Kamal Bennani
Beri Creative's insight:

Oh, this is something I'm going to want to come back to...

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The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | Social Media | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed.
Beri Creative's insight:

Super useful for creative agencies!

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Mary Starry's curator insight, August 30, 2014 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 2014 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2014 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Social Media | Scoop.it
Tired of the same-old presentations? These five free tools can help you add visual oomph to your PowerPoint slides.

Via Baiba Svenca
Beri Creative's insight:

Scoop now, read later!

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Cynthia Day's curator insight, July 30, 2014 2:47 PM

pp

Athena Catedral's curator insight, August 6, 2014 3:52 AM

Because a good idea will go to waste if you can't present it right. 

becool's curator insight, August 21, 2014 7:51 AM
Voor wie nog graag ppt presentaties maakt, kan dit een manier zijn om er meer variatie in te integreren. Leve Prezi :)
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Your 5-Minute Guide to LinkedIn Showcase Pages - GetResponse Blog

Your 5-Minute Guide to LinkedIn Showcase Pages - GetResponse Blog | Social Media | Scoop.it
LinkedIn Showcase Pages are are here! Learn how you can make the best of them and how to make sure you bring in more customers with your products.

Via Jeff Domansky
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Jeff Domansky's curator insight, June 7, 2014 6:59 PM

Although best suited to large companies with several product lines, these are useful tips and excellent examples from Adobe, Microsoft and IBM.

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To 10 Masterful Methods of Storytelling - Be Heard! | Brain Juice

To 10 Masterful Methods of Storytelling - Be Heard! | Brain Juice | Social Media | Scoop.it

When we think of stories, we typically think of books – “Once upon a time…” and “They all lived happily ever after.” The truth is, though, that stories are more than just words on a page. Here, then, are ten masterful methods of storytelling that will help you answer the two questions I get asked most often are: 1) How do you tell a story? and 2) Where do you start?...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 9, 2014 7:18 PM

Meghan Hunt shares 10 useful, non-traditional storytelling tips.

Oya Şanlı's curator insight, June 9, 2014 7:24 PM

I need to try learn more...

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Social Media | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
Beri Creative's insight:

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

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Jeff Domansky's curator insight, June 10, 2014 1:12 AM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Moons Lucien's curator insight, June 13, 2014 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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How to Benefit from the LinkedIn Publishing Platform |

How to Benefit from the LinkedIn Publishing Platform | | Social Media | Scoop.it

Did you know you can publish your articles on the LinkedIn publishing platform?

 

Do you want to build more authority in your niche?

 

LinkedIn is opening up its publishing platform to all 277 million+ members!

 

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....


Via Jeff Domansky
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wanderingsalsero's curator insight, March 18, 2014 8:10 PM

I've heard about this recently but had not read about it until I saw this one.  I blog a log anyway so I suppose it just makes sense to start putting it on LI.

aanve's curator insight, March 19, 2014 3:35 AM

www.aanve.com

 

Chris Agro's curator insight, March 19, 2014 10:03 AM

More great insights on how to take advantage of LinkedIn for business can be found here: -Chris Agro (@agrotising) 

http://linkedintobusiness.com/linkedin-checklists/

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Social Media Trends in 2014 LinkedIn, Twitter, Facebook, Google+

Social Media Buz was set up to give young people careers. If you want to see how social media is done the right way follow the links below. Check out our Fou...
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