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Claiming Google+ Authorship and Publisher Markup for SEO - Search Engine Journal

Claiming Google+ Authorship and Publisher Markup for SEO - Search Engine Journal | social media | Scoop.it
Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn't officially said anyth
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The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. - Buffer is an easier way to share on Social Networks - you won't go back!

The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. - Buffer is an easier way to share on Social Networks - you won't go back! | social media | Scoop.it
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The Monetary Value Of A Social Following [Infographic] - Bit Rebels

The Monetary Value Of A Social Following [Infographic] - Bit Rebels | social media | Scoop.it
Do you know the monetary value of your social following? This infographic could put a dollar value on it and inspire you to be more dedicated towards it.
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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | social media | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 30, 2013 7:31 AM

Building vs. Operating
Great SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things. 

Nick Peperell's curator insight, May 1, 2013 4:12 AM

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

AdriM's curator insight, May 14, 2013 12:33 PM

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.

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The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community

The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community | social media | Scoop.it

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network from Twitter to Facebook. As the leader in image sharing apps, Instagram has become a household name in recent months with more than 40 million photos being uploaded daily to their platform. Users are racking up a total of 1,000 comments and more than 8,000 likes on Instagram every second. Additionally, 28 percent of U.S. Internet users between the ages of 18 and 29 are using Instagram and that number continues to grow. As marketers, these numbers show that while instagram has yet to become a staple in the marketing toolkit, it’s definitely something to analyze and consider. Additional thought should be considered if you’re looking to connect with Generation Y using content marketing as they are using instagram more than ever before. The question becomes, how do you use it effectively?...


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Jeff Domansky's curator insight, June 10, 2013 2:10 PM

Inside Instagram: "The question becomes, how do you use it effectively?"

D.B.'s curator insight, June 11, 2013 1:33 AM

how to reah generation Y

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Infographic: Tackle social media in 30 minutes a day | Articles | Main

Infographic: Tackle social media in 30 minutes a day | Articles | Main | social media | Scoop.it
It might sound impossible, but it's not. Here's how to keep up with your followers without draining valuable time from your workday.
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6 Clever Tricks for Social Media Managers

6 Clever Tricks for Social Media Managers | social media | Scoop.it
This list offers solutions to the most frustrating problems social media brand managers face.
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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | social media | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 3, 2013 8:29 AM

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | social media | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández, Martin (Marty) Smith
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Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Delphine Lalande's curator insight, September 14, 2015 9:15 AM

44 outils gratuits pour un SOCIAL MEDIA MONITORING efficace