In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint.
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now.
When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive towards the brand? Do you feel like the brand values you as a customer? Are you more likely to purchase from that brand? I personally would say yes to all of the above and as it turns out, the general population tends to agree.
Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads consumers to feel more positively towards that brand and most importantly for us marketers, makes them more likely to purchase.
Here’s an infographic that depicts some of the key findings of that survey.
Yes, the life of a social media marketer is controlled chaos.
April Squier's insight:
I like how he said "We consume and fenerate content in just about every place imaginable" because so we do so much research every day! We keep up with our industries, keep up with what is trending, the news, and then we still have content to produce!
Three content strategies from the charity sector Econsultancy (blog) Trevor Neilson of the Global Philanthropy Group states, “in the next two years, social media will become the primary way that Americans give money to charity.” So with online...
Identifying Authority Bloggers That Will Generate Links And Traffic To Your ... Business 2 Community (blog) Beyond offsite promotions, one of the greatest benefits a quality blogger can offer is links to your website to increase your SEO value.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.