Social Media Marketing
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Social Media Marketing
For social networking, social media/digital trends, social media tools,online behavior best practices, brand and education influencers,
Curated by April Squier
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Amazon API Gateway emerges against heavy competition

Amazon API Gateway emerges against heavy competition | Social Media Marketing | Scoop.it
The Amazon API gateway faces a market full of competitors, but so far AWS shops appreciate its integration with AWS products such as Lambda.
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How to Use Twitter Search for a 360 Degree View of Your Brand

The way most businesses manage their Twitter communications, usually comes down to three things: posting, monitoring and browsing.
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12 Most Community Driven Ways to Build a Successful Digital Tribe

12 Most Community Driven Ways to Build a Successful Digital Tribe | Social Media Marketing | Scoop.it
Paul Biedermann reveals how to really harness the power of social media with the 12 Most Community Driven Ways to Build a Successful Digital Tribe.
April Squier's insight:

Focus on the quality of your team rather than quantity of members.

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Ten Crucial Twitter Tips You Need To Know To Be A Twitter Star

Ten Crucial Twitter Tips You Need To Know To Be A Twitter Star | Social Media Marketing | Scoop.it
If Twitter isn't working for your business you probably don't know the 10 essential twitter tips for success. Find Out What All the Twitter Stars Know.
April Squier's insight:

Dawn not only shares some great tips but she backs them up with the reasons why they have worked so well for her. Great read! 

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The Web Developer's SEO Cheat Sheet 2.0

The Web Developer's SEO Cheat Sheet 2.0 | Social Media Marketing | Scoop.it
It is my honor and privilege today to introduce the brand new version of The Web Developer's SEO Cheat Sheet.
April Squier's insight:

Moz ROCKS!!  This has the examples and links along - for me this helps to make sense of the codes.

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A Quick and Comprehensive Guide To Online Reputation Management - Business 2 Community

A Quick and Comprehensive Guide To Online Reputation Management - Business 2 Community | Social Media Marketing | Scoop.it
April Squier's insight:

What you don't know can hurt you! Be aware and active!

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mesc for web service's photo on Google+

mesc for web service's photo on Google+ | Social Media Marketing | Scoop.it
What you shoud khnow about #socialmedia #marketing

http://m-e-s-c.com/en

http://m-e-s-c.com/en ;
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100 Best Websites For Entrepreneurs

100 Best Websites For Entrepreneurs | Social Media Marketing | Scoop.it
We've searched high and low to bring you the first annual list of FORBES 100 Best Websites For Entrepreneurs.
April Squier's insight:

100 Best Websites For Entrepreneurs

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How To Build A Game-Changing Content Strategy | Social Media Today

How To Build A Game-Changing Content Strategy | Social Media Today | Social Media Marketing | Scoop.it
Brands need to get content right. Content is how we reach consumers and change their behavior. It’s pretty obvious, I know.
April Squier's insight:

Content management is so much more than posting a blog or comment and walking away...

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Thinking of Starting a Business? Check Out Consumer Health Technology

Thinking of Starting a Business? Check Out Consumer Health Technology | Social Media Marketing | Scoop.it
New apps and devices are bringing diagnosis and treatment straight to the end consumer.
April Squier's insight:

"Let your fingers do the walking"  digitally is the social wave today!

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Social Media Analytics | Infographic

Social Media Analytics | Infographic | Social Media Marketing | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, ManufacturingStories
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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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Tweet from @MelonieDodaro

Tweet from @MelonieDodaro | Social Media Marketing | Scoop.it
Social Media Do's and Don'ts by Gary Vaynerchuck -
http://bit.ly/1tPY9zm via @BrainSocial1
April Squier's insight:

Clever and funny! Includes examples to learn containing both Twitter and Facebook (Facebook is in mobile format too!) posts!

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Digital Marketing Infographic for the Relationship Era

Digital Marketing Infographic for the Relationship Era | Social Media Marketing | Scoop.it

You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now.

 

When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive towards the brand? Do you feel like the brand values you as a customer? Are you more likely to purchase from that brand? I personally would say yes to all of the above and as it turns out, the general population tends to agree.

 

Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads consumers to feel more positively towards that brand and most importantly for us marketers, makes them more likely to purchase.

 

Here’s an infographic that depicts some of the key findings of that survey.

 

 


Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com, Chichi
April Squier's insight:

53% of consumers are more likely to purchase when a brand personalizes digital communications!

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Russ Merz, Ph.D.'s curator insight, July 23, 2013 11:25 AM

How do personalized messages from brands affect you? Are you among the 61% that feel more positive to the brand?

Russ Merz, Ph.D.'s comment, July 23, 2013 4:04 PM
You are welcome Jesus.
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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
April Squier's insight:

Original and useful are two important ingredients to include when creating content!

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What the Heck Do Social Media Marketers Do All Day? (Infographic)

What the Heck Do Social Media Marketers Do All Day? (Infographic) | Social Media Marketing | Scoop.it
Yes, the life of a social media marketer is controlled chaos.
April Squier's insight:

I like how he said "We consume and fenerate content in just about every place imaginable" because so we do so much research every day! We keep up with our industries, keep up with what is trending, the news, and then we still have content to produce!

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A Day in the Life of a Social Media Marketer

A Day in the Life of a Social Media Marketer | Social Media Marketing | Scoop.it
This is a fantastic infographic by Ian Cleary and his team at RazorSocial.
April Squier's insight:

Wonderful schedule planning tips!!

 

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6 Successful Tips for Creating an Amazing Landing Page That Converts

6 Successful Tips for Creating an Amazing Landing Page That Converts | Social Media Marketing | Scoop.it
Stop missing out on sales from potential clients visiting your site and bouncing away. Here are 6 easy landing page tips to increase your conversion rate.
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Improving online reviews: building a 5-star reputation

Improving online reviews: building a 5-star reputation | Social Media Marketing | Scoop.it
This is Day 17 of our new series: 30 days to a better online reputation. Be sure to subscribe to our blog so you don’t miss a single important lesson!
April Squier's insight:

Social monitoring/Reputation Management really is a matter of digital customer service.

Responding to your customer's happy comments or resolving a conflict, it is the cornerstone of best business practices and does a promotes image.

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Content Marketing Solutions from Copyblogger

Content Marketing Solutions from Copyblogger | Social Media Marketing | Scoop.it
Content marketing tools, tips, and training for online marketers, copywriters, and entrepreneurs. The advice, strategies, and solutions that work.
April Squier's insight:

Great resources!   Tons of articles and e-books!

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10 Tips for Success as a Solopreneur | Social Media Marketing Made Easy | Facebook & Twitter for Business

10 Tips for Success as a Solopreneur | Social Media Marketing Made Easy | Facebook & Twitter for Business | Social Media Marketing | Scoop.it
Just putting an “Open for Business” sign up – whether virtual or brick and mortar – isn’t enough. Here are 10 tips for success as a Soloprenuer:

Via Ida C. Young-Bondi
April Squier's insight:

Well said!

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Three content strategies from the charity sector - Econsultancy (blog)

Three content strategies from the charity sector - Econsultancy (blog) | Social Media Marketing | Scoop.it
Three content strategies from the charity sector Econsultancy (blog) Trevor Neilson of the Global Philanthropy Group states, “in the next two years, social media will become the primary way that Americans give money to charity.” So with online...
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April Squier's curator insight, November 26, 2013 5:44 PM

Perfect content ideas - especially this week!

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Identifying Authority Bloggers That Will Generate Links And Traffic To Your ... - Business 2 Community (blog)

Identifying Authority Bloggers That Will Generate Links And Traffic To Your ... - Business 2 Community (blog) | Social Media Marketing | Scoop.it
Identifying Authority Bloggers That Will Generate Links And Traffic To Your ...
Business 2 Community (blog)
Beyond offsite promotions, one of the greatest benefits a quality blogger can offer is links to your website to increase your SEO value.
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