Now, with nearly 20 years of middle and high school teaching behind me, I still respect the writing process approach and its benefits. I also recognize that the nature of writing has changed tremendously over those two decades due to the significant influence of digital tools and sources. Of course, today’s composers still must meet the commonly accepted conventions of the genre in which they are engaged, but our visual digital culture creates different demands than did the primarily print text-based world.
Tumblr and WPP conducted an exclusive survey recently to know what readers are looking for on social media networks. Surprisingly, what they are looking for is content.
Each of the apps that you’ll read about next was designed to take your simple content and boost its perceived value. After all, you can’t say that your content is high quality until the readers say so or benefit from it.
Let these nine content marketing apps reshape your vision, guide you on the right path, and revamp your content into content that drives traffic and leads....
Cosa è il content marketing? Provo a dare una definizione: è quella strategia che prevede la creazione e la condivisione di contenuti rilevanti e di qualità. Obiettivo ultimo? Attrarre, coinvolgere, acquisire e fidelizzare la propria target audience, attuale e potenziale.
Having access to free high quality stock photography can mean the difference between a good project and an amazing one. Check out 10 of our favorite resources.
Today we are sharing with you 10 of our favorite websites that provide free high quality stock photography. Please keep in mind that many of the photographs from the websites below are free from copyright restrictions or licensed under creative commons public domain dedication. This means you can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.
However, some photos may require attribution so it’s best to do your own research and determine how these images can be used....
Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands …
Web design has a big influence on internet presence, affecting things like how traffic interacts with a website (bounce- and conversion-rates) to how effective the site is in the context of SEO and branding. While content is obviously crucial to any site, the aesthetic presentation of that content is equally important. To get a feel for good web design and visually arresting content, here are 20 of the most beautiful websites in 2015.
Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.
And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.
There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling....
Uno studio di PwC, "Entertainment and Media Outlook in Italy 2015-2019", prevede che in Italia i futuro dei media e dell'intrattenimento, nei prossimi cinque anni, sarà sempre più digitale. Lo studio rileva infatti che nel 2019 i ricavi arriveranno ad essere 34,8 miliardi di euro, facendo registrare una crescita del 3,6%.
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.