Social Media
0 view | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

Content Curation and How It Applies to Social Media | Social Media Today

Content Curation and How It Applies to Social Media | Social Media Today | Social Media | Scoop.it

What is content curation? You provide value by identifying a specific target audience, filtering through relevant online content, then sharing only what you find most interesting, trendy or applicable to that audience....

 

The true power of content curation lies in how you take it past simple sharing to balance original content (brand journalism) with the shared to build influence and thought leadership. By adding consistent, high-value content, your visibility is much higher than just posting original content alone. It amplifies the frequency of your sharing.

 

Plus, as you integrate original with shared, it also becomes a way to showcase your brand’s culture and differentiators.I would like to add that curating by itself isn’t enough. Focus is critical to success – especially if you are trying to penetrate large topics or industries and build expertise/value....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 9, 2013 1:26 PM

Great read for curators...

Rescooped by Amber Smith from MarketingHits
Scoop.it!

16 Social Media Marketing Tips From the Pros

16 Social Media Marketing Tips From the Pros | Social Media | Scoop.it
Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today?

 

Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed.


We asked 16 social media pros to share the best marketing tactics worth doing today.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Amber Smith from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

How to Research Your Competitors' Social Media Strategy

How to Research Your Competitors' Social Media Strategy | Social Media | Scoop.it

Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration. Once you’ve determined who your competitors are, it’s time to get a brief overview of their social media strategy. This can be done in three quick and easy steps.


Via Bonnie Hohhof
more...
No comment yet.
Rescooped by Amber Smith from Technology in Business Today
Scoop.it!

7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today

7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today | Social Media | Scoop.it
RT @Bizolly: 7 Ways to Create Blog Content That Spreads Like Wildfire http://t.co/krsRfPLo7p #Entrepreneurs #Innovation #Inspiration #mycha…

Via TechinBiz
more...
Andy Birkitt's curator insight, August 15, 2013 10:26 AM

There are two vital components to any successful blog. So where do you find them and how do you bring them back time and again? By providing engaging and relevant content.

Emilie Faffe's curator insight, August 19, 2013 4:14 AM

Article en anglais.

 

Donnez à votre communauté ce qu'elle recherche et l'article sera largement diffusé.

 

1. Identifiez votre coeur de cible et rédigez "pour lui",

 

2. Choisissez les mots justes, 

 

3. Donnez de la consistance à votre article,

 

4. Choisissez le bon titre, court et impactant,

 

5. Vérifiez la lisibilité du post,

 

6. Appliquer une des règles suivantes pour chaque post :

- Proposer une solution à vos lecteurs,

- Proposer une réponse à laquelle votre concurrence ne répond pas, 

- Proposer des best practice "how to do",

- Encourager par des faits,

- Apporter un retour d'expérience,

- Suscitez la réflexion, le rire...

- Apportez une réelle valeur ajoutée aux yeux des lecteurs.

 

7. Inspirez vos lecteurs avec du contenu authentic et de qualité.

Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

26 Tips to Enhance Your Social Media Profiles | Social Media Examiner

26 Tips to Enhance Your Social Media Profiles | Social Media Examiner | Social Media | Scoop.it

When did you last revisit your social profile on Twitter or Facebook?

 

Do you want to maximize the impact of your social networking efforts?

 

Basic housekeeping tasks are necessary for maintaining complete and engaging profiles....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 14, 2013 2:36 PM

Tips on some of the basic housekeeping tasks for more engaging social media profiles.

Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

Do we need another model of measuring social media ROI? | MyCustomer

Do we need another model of measuring social media ROI? | MyCustomer | Social Media | Scoop.it

Social media ROI is a messy business. How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and messier it is to make decisions on measuring ROI. Social media is, like any channel (if you choose to view it as one) not perfect to measure, though far from hard to get a good handle on it, and to compare channels with channels using techniques like Google’s Multichannel funnels or social reports.

 

It’s the scale of choices that become complex. It’s much easier to post rationalise and retrospectively connect the dots, but not easy to plan for it – otherwise why is ‘viral’ still so remarkable in social media – and why we don’t see the experts doing amazing campaigns repeatedly.

 

It’s always been a challenge, attributing the value of visitors through multiple channels, social media has made that more complex. Certainly when compared to lower down the funnel the touchpoints are more measured and explicit, visitor-to-goal completion is relatively simple to monitor and quantify.IAB suggests 3:1 return on social media investment...

 

The research revealed that, four out of five consumers said they would be more inclined to buy a brand more often in the future after being exposed to a brand’s social media presence, while 83% of consumers exposed to social media would trial a brand’s product. ...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 14, 2013 2:22 PM

This is a really excellent post that looks at the best way to measure ROI on social media, why a new model may be more helpful and some tips on how to measure more effectively.

Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella

Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella | Social Media | Scoop.it

One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting point for your experimentation.


The best data is always your data. 

 

So I created a free tool, ReTweetLab that allows you to do the same kind of analysis that I conduct on my large datasets on your account (or any other Twitter account you want).

 
Via Jeff Domansky
more...
Benjamin Haslem's curator insight, August 14, 2013 7:15 PM

Thanks to Jeff Domansky for pointing out this great analytics tool. It provides interesting insights into how, why and when your tweets are retweeted. Best of all: it's free!

Jeff Domansky's comment, August 16, 2013 1:11 PM
Glad it was useful Benjamin. Dan Zarella is a great resource!
Benjamin Haslem's comment, August 20, 2013 2:20 AM
Thanks Jeff!
Rescooped by Amber Smith from SEO Tips, Advice, Help
Scoop.it!

Can't Miss Social Media Tips

Can't Miss Social Media Tips | Social Media | Scoop.it
Get the most out of your social media.

Via Bonnie Burns
more...
SherriSavory's curator insight, August 16, 2013 12:56 AM

dont miss these useful tips

Paul Battaglia's comment, August 16, 2013 1:55 AM
Some great ideas if you are stuck on ideas for your Social Media accounts.
Level343's comment, August 18, 2013 12:14 PM
Hey Hyphenet... all depends on what your goals are. Videos are awesome not just for community building but Google loves them. One tip, make them relevant to your industry, and make sure you tag them properly!
Rescooped by Amber Smith from The 21st Century
Scoop.it!

Why Short Videos Are Wildly Popular Over Social Media

Why Short Videos Are Wildly Popular Over Social Media | Social Media | Scoop.it
Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less.

Via Dr. Susan Bainbridge
more...
Martin (Marty) Smith's curator insight, August 16, 2013 9:59 AM

Lean content says do more with less. Here is how to do that with video. Great Tips for Vine-like video marketing.

Rescooped by Amber Smith from The MarTech Digest
Scoop.it!

7 Simple Yet Effective Social Media Tactics You Should Leverage Today - QuickSprout | #TheMarketingAutomationAlert

7 Simple Yet Effective Social Media Tactics You Should Leverage Today - QuickSprout | #TheMarketingAutomationAlert | Social Media | Scoop.it
The social media landscape has changed over the years, so if you’re starting to leverage social media today, you might be late to the game. That means you

 

Summarized...

 

Tactic #1: Pinterest loves infographics

Tactic #2: Build up your fan base

Tactic #3: Collect emails on Facebook, the smart way

Tactic #4: Timing is everything: Do you know when the ideal time to post on your Facebook wall is? Or when to put out a tweet? Simply Measured has a few free social media tools that can answer these questions for you.

Tactic #5: StumbleUpon may be boring, but its traffic is sexy: I know StumbleUpon isn’t that sexy, but that doesn’t mean it’s useless. It can actually drive thousands of visitors to your site and, more importantly, generate a lot of good backlinks.

Tactic #6: Rank your social profiles

Tactic #7: End your YouTube videos with another video


Via marketingIO
more...
marketingIO's curator insight, August 16, 2013 11:57 AM

The aforementioned scoop honestly does not do justice to the full article. You definitely want to click through to read the specifics to each tactic.


  • See the article at www.quicksprout.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Amber Smith from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

13 Best Practices For Improving Organic Search Rankings On Google

13 Best Practices For Improving Organic Search Rankings On Google | Social Media | Scoop.it

Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable. And while Google is constantly tweaking their search engine algorithm to determine page ranking, here are some fundamental best practices to get you started on improving your Google SEO ranking. 


Via Kamal Bennani
more...
No comment yet.
Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

The family firm selling via Facebook

The family firm selling via Facebook | Social Media | Scoop.it

The BBC's Jill Martin visits US clothing company Lolly Wolly Doodle, which is helping to lead the way in selling directly through Facebook.

 

As a family-run company with just 160 employees and a funny name, US children's clothing manufacturer Lolly Wolly Doodle (LWD) does not immediately seem like a trendsetter.Yet the North Carolina firm and its owner Brandi Temple are at the forefront of how small retailers are increasingly selling their wares directly through Facebook.

 

Billionaire investor Steve Case, the co-founder of US internet group AOL, is so impressed with LWD and its "Facebook commerce" business model that earlier this year his Revolution Growth fund invested $20m (£13m) in the company.

 

He says that LWD has the potential to be a billion-dollar business.Mr Case adds: "Ms Temple really had pioneered the whole area of social shopping. It's really bringing consumers almost into the design process."For most people focused on e-commerce, social is an afterthought. For her, it's the main event. I think that's unique."...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 10, 2013 3:04 PM

Interesting social business case study. 

Scooped by Amber Smith
Scoop.it!

The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social Media | Scoop.it

Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.

more...
No comment yet.
Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

Keeping audiences engaged with effective storytelling | Kapost Content Marketeer

Keeping audiences engaged with effective storytelling | Kapost Content Marketeer | Social Media | Scoop.it

Using storytelling to sell a product, brand or service isn’t in any way a new concept. The developing technology around us however, has given us new ways in which to engage and interact with our audience. Content marketing has become increasingly important as brands realize that in order to speak to their customers they need to invest in content that matters. The more brands have begun to focus on quality content, the more it becomes clear that storytelling is a key component to the content marketing process.

 

You wouldn’t (willingly) sit through a terrible film, or keep reading a book that you thought had a terrible plot, so why should people read your content if it doesn’t have a good story behind it?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 14, 2013 2:34 PM

The more brands focus on quality content, the more storytelling is can make a difference to the success of your content marketing programs.

Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content

5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content | Social Media | Scoop.it

This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).

 

So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.

 

While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.

 

The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.

 

That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 14, 2013 2:38 PM

Great tips on how to get better results from content marketing using curation and several other simple strategies.

Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

What are the top 3 reasons why you unfollow people/brands? Q of the Week

What are the top 3 reasons why you unfollow people/brands? Q of the Week | Social Media | Scoop.it

We polled our communities on Facebook, Twitter and Google+ asking them why they unfollow brands on each social network. Hundreds of you were quick to respond, sharing your biggest social media pet peeves.

 

Although there were some common issues across all three networks, there are clear differences too.We’ve made a comparison between the top 3 answers, take a look....


Via Jeff Domansky
more...
Parl Harrington's comment, August 19, 2013 8:14 PM
Yes, I agree it is very interesting to see how consumers react when marketers aren’t careful about their actions when using social media to advertise. Social media networks have thought to be an effective tool for marketers to communicate and engage with their consumers however, like you’ve mentioned once the negative image is formed it’s almost impossible to stop it.
Jeshleen Lata's comment, August 19, 2013 10:32 PM
This article was really interesting as it showed how this brand pulled communities on Facebook, Twitter and Google + asking them why they unfollow brands on each social network. Article shows how they came across with some common issues across all three networks. I agree with Francesca Perry how she said that most of the brands think to use social media in advertising their brands and reaching out to consumers. It is also true like how she mentioned that if brands are not careful in the way they communicate with their consumers it can actually work against them and create a negative image for their brand. Customers normally unfollow the brand coupons they are not interested buying.
Parambir Singh's comment, August 20, 2013 11:15 AM
The article overview’s the importance of social media in the field of brand management. I stand with the publisher's insight about the article that if the marketers do not communicate well with their consumers, can bring a negative image to the brand name. The marketers need to make sure that the information which they share with the consumers through different social media channels should be appropriate, up-to date and interesting. This article is very interesting in the field of brand management.
Rescooped by Amber Smith from Public Relations & Social Media Insight
Scoop.it!

Analyze your Facebook page | Likealyzer

Analyze your Facebook page | Likealyzer | Social Media | Scoop.it

LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Get your review today! Did I mention it's free? Many thanks to Ian Cleary for the tip. LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues to ensure your success on the most popular social network in the world - Facebook.Our free of charge service will provide you with detailed information and explanation of identified issues, tips on how to address these issues and much more....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 16, 2013 1:17 PM

Get your review today! It's free? Many thanks to Ian Cleary for the tip. 

Rescooped by Amber Smith from The 21st Century
Scoop.it!

Advocacy basics for best practice social media strategy

Advocacy basics for best practice social media strategy | Social Media | Scoop.it
Effective and substantial social media strategy is based solely on advocacy. One advocate can deliver a thousand allies and many sales effectively.

Via Dr. Susan Bainbridge
more...
No comment yet.
Rescooped by Amber Smith from The MarTech Digest
Scoop.it!

How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert

How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert | Social Media | Scoop.it
Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.

 

Condensed...

 

The Initial Steps to researching your competitors

Once you’ve determined who your competitors are, it’s time to get a brief overview of their social media strategy. This can be done in three quick and easy steps.

Step 1: Where are your competitors “hanging out”?

Step 2: Should you be “hanging out” with them?

Step 3: How are your competitors presenting themselves?

 

Competitive Research on Twitter:

According to Top Rank Marketing, 50% of Twitter users are more likely to purchase from brands they follow. If that’s not reason enough to start getting your Twitter act together, I’m not sure what is! However, with the 140 character limitation and the “noise” that is often associated with Twitter, being successful on this channel can be very challenging. Competitive research is the secret weapon in your back pocket.

Step 1: Scope out their followers

Step 2: Do a Twitter search to find out what people are saying

Step 3: How engaging are they? Just like we did for Facebook, our final step is to scope out what your competitors are doing to promote engagement on Twitter. Because of how easy it is to communicate and interact on Twitter, your main focus should be on the exchange of conversation between your competitor and their followers.


Via marketingIO
more...
marketingIO's curator insight, August 15, 2013 12:56 PM

There's so much competitive information on social media that it's almost an embarassment of riches. The issue, of course, is time. There are social monitoring tools available, and the approach above is simple to follow.


  • See the article at unbounce.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Paul Battaglia's curator insight, August 16, 2013 1:22 AM

Knowing your bigger competitors can you give you insights on how to better use Social Media to engage your audience.