When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important to not overlook this image sharing social network. There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest.
There is no denying that Google has redefined the way we see and use the Internet in recent years. From Search, to YouTube, Google+, and Adsense, many of the company's products and properties have become part of our daily lives.
Learn how understanding psychology of Maslow's Hierarchy of Needs can help you in marketing on social media. When you’re running marketing campaigns on social media platforms or trying to better understand the consumer decision making process, knowing Maslow’s Hierarchy of Needs and a little bit of psychology definitely helps you get into the minds of your customers. Don’t forget that to learn is to earn!
Here is a great infographic depicting Maslow’s Hierarchy of Needs and social media by Lombok Design and SMTT:
Google is a more powerful tool than most people realize. You can get much more refined searches with Google's built-in tools, advanced operators, and third-party extensions. You can also use it for some pretty cool stuff if you know the right tricks.
"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."
Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:
Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret
Via Kim Zinke (aka Gimli Goose)
Alisha Shibli's insight:
A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.
Social media marketing is becoming powerful means of advertising your products/services without sounding like a salesman. It is interesting to note that social media developed merely as a means to stay in touch with friends or business partners. It was a communication innovation that gradually grew from casual or friendly communication to professional communication. Now it is an integral element of Internet marketing, something which consumers are not uncomfortable about.
Here are some social media marketing trends you could expect in 2014:
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in. Dive into the infographic by wildfireapp to learn the 6 best practices for social media success.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.