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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Social Media | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …


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Michael Ravensbergen's curator insight, February 8, 2014 7:01 AM

Says to blog!!!

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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Essential Tips for Email Marketing Success

Essential Tips for Email Marketing Success | Social Media | Scoop.it
Email marketing is your opportunity to connect and reach out to millions of people in a matter of seconds, driving your message to their inbox.
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5 Tools to Measure Social Media ROI : Social Media Examiner

5 Tools to Measure Social Media ROI : Social Media Examiner | Social Media | Scoop.it
Do you struggle to determine an accurate ROI in social media marketing? Discover 5 tools to help you accurately, completely measure your social media ROI.
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5 Ways to Find More Time to Blog : Social Media Examiner

5 Ways to Find More Time to Blog : Social Media Examiner | Social Media | Scoop.it
Writing quality content will help you attract more customers and increase your visibility. Discover five ways to find more time to blog.
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Your Guide to Creating and Sharing Content [Infographic]

Your Guide to Creating and Sharing Content [Infographic] | Social Media | Scoop.it
Create shareworthy content with these five tips and use the social media cheat sheet to execute well – Content Marketing Institute
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3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner

3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner | Social Media | Scoop.it
Looking for ways to connect with fans on a deeper level? Discover three ways to use psychology in your social media marketing.
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Blog Promotion | Driving Your Strategy by Ace Concierge

Blog Promotion | Driving Your Strategy by Ace Concierge | Social Media | Scoop.it
Blog promotion is not a game of chance, but a science of strategy & tactics to deliver content to your target market. Download the FREE checklist to get started
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Eight exciting US digital marketing stats from this week | Econsultancy

Eight exciting US digital marketing stats from this week | Econsultancy | Social Media | Scoop.it
Another week has passed and it’s time to show you some of the most exciting US digital marketing stats we’ve seen in the past week.
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17 of the Best WordPress Plugins for Marketers

17 of the Best WordPress Plugins for Marketers | Social Media | Scoop.it

Discover 17 essential WordPress plugins that will simplify and improve the way you carry out your marketing strategy.


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10 Twitter Tools Used by Social Media Experts

10 Twitter Tools Used by Social Media Experts | Social Media | Scoop.it
With so many Twitter tools out there, it's hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using!
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8 Types of Social Media and How Each Can Benefit Your Business

8 Types of Social Media and How Each Can Benefit Your Business | Social Media | Scoop.it
There are many different types of social media. Read this blog post to hone in on the definition of social media and the different types of social media.
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Marketing: How To Measure Social Media: A Step-By-Step Guide

Marketing: How To Measure Social Media: A Step-By-Step Guide | Social Media | Scoop.it

How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them?

If you’re on social media for your business, you already know you should be measuring it.

But don’t measure social media just for the sake of having some numbers to report on. Instead, measure social media marketing efforts so that you can learn what works and what doesn’t.

 


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Andrew Greenyer's curator insight, March 17, 2015 8:20 AM

How to measure if social media is working effectively for you

Kayla S's curator insight, March 17, 2015 9:52 PM

I think that reaching people through popular social media networks such as: Twitter, Facebook, etc are the most effective for marketing strategies.

CIM Academy's curator insight, March 18, 2015 6:23 AM

Articulating the success of social media campaigns is important and this article outlines key steps to help achieve this.

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The 7 Steps to a 'Good-to-Great' Content Marketing Strategy

The 7 Steps to a 'Good-to-Great' Content Marketing Strategy | Social Media | Scoop.it
This post goes into detail on how your content marketing strategy can incorporate the 'Good to Great' philosophy of Jim Collins.

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Jeff Domansky's curator insight, March 8, 2015 11:36 PM

Here's how to take your content marketing to the next level.

Marco Favero's curator insight, March 9, 2015 4:02 AM

aggiungi la tua intuizione ...

Linda Buckmaster's curator insight, March 9, 2015 6:41 AM

Seven steps to a "good to great" content marketing strategy which  goes into detail on how your content marketing strategy can incorporate the 'Good to Great' philosophy of Jim Collins.

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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Social Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
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5 Tactics to Make Sure You Never Run Out of Content Ideas

5 Tactics to Make Sure You Never Run Out of Content Ideas | Social Media | Scoop.it
Is your content creation process sustainable? Use these strategies as you brainstorm your next great topic, and you'll never run dry.

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Kathryn Chamberlain's curator insight, January 24, 7:39 AM

This article is excellent for professionals involved in content creation who already know what audience they are targeting but are having difficulty thinking of new ideas as it offers insightful ways to brainstorm new topics. Specifically, content writers, content marketers or digital strategist might find this article particularly relevant. I found the advice to write about the marketers personal life with regards to the topic particularly insightful. However, I believe these social media tips could be applied to the recruitment side of the company.  Individuals that are already reading a company blog, or content that you are developing are clearly interested and/or passionate about your company which are characteristics that might embody the ideal employee. Allowing and encouraging employees to write about their personal experience with the company and industry allows for a significant amount of transparency. This kind of social media authenticity really creates a significant advantage in the recruitment world. It allows potential customers and potential employees to connect the company on a more personal level. Therefore, I would recommend that HR professionals also take a look at this article and continue to leverage social media for recruitment.

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11 Copywriting Tips to Help You Sell

11 Copywriting Tips to Help You Sell | Social Media | Scoop.it
Your face-to-face sales are invaluable, but paying attention to a few basic copywriting tips can take your marketing to the next level. Great copywriting helps you sell when you’re away from the of…
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Why Transparency Is The Key To Success

Why Transparency Is The Key To Success | Social Media | Scoop.it
No one wants to feel like they're talking to a used-car salesman. Make your customers love you by trusting you.
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Are You In Sync With Your Social Media?

Are You In Sync With Your Social Media? | Social Media | Scoop.it
Are You In Sync With Your Social Media? Does social media really connect people and help them build long-term, genuine relationships?
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The Big Social Media Mistake You Should Avoid in 2016

The Big Social Media Mistake You Should Avoid in 2016 | Social Media | Scoop.it

Gary Vaynerchuk, CEO of digital agency Vayner Media, explains why having a long-term social media plan is counterproductive.

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4 Tools to Simplify Social Selling Social Media Examiner

4 Tools to Simplify Social Selling Social Media Examiner | Social Media | Scoop.it
Do you use social media to sell your products? In this article, you'll discover four tools to simplify your social selling.
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12 Secret Facebook Features Every Marketer Should Be Using #Infographic

12 Secret Facebook Features Every Marketer Should Be Using #Infographic | Social Media | Scoop.it
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.

Via Brian Yanish - MarketingHits.com
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The Top 4 Rated Social Media Management Tools of 2015 | Seriously Social with Ian Anderson Gray

The Top 4 Rated Social Media Management Tools of 2015 | Seriously Social with Ian Anderson Gray | Social Media | Scoop.it
The top 4 Rated Social Media Management Tools for 2015.http://t.co/Tv8IQBQn4U
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Beginner Tips to Optimize Your LinkedIn Profile

Beginner Tips to Optimize Your LinkedIn Profile | Social Media | Scoop.it
LinkedIn isn’t simply a platform for job hunters and recruiters, but also multi-dimensional social media channel to build your circle of influence and net
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4 Tips to Combat Facebook's Latest Algorithm Update | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Tips to Combat Facebook's Latest Algorithm Update | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Media | Scoop.it
Facebook's latest News Feed algorithm update means change for marketers and their brand pages. These four tips can help you stay on top.
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How to Create Contagious Content That People Love to Share - The SiteSell Blog

How to Create Contagious Content That People Love to Share - The SiteSell Blog | Social Media | Scoop.it
The right content with strong calls to action will meet your target market online and convince them to share, share and share some more.

Via Mike Allton
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Mike Allton's curator insight, March 16, 2015 11:29 AM

This article runs through some excellent ways to approach social media and the content you're sharing.

 

Do understand though that articles like this are intended solely to get your creative juices flowing. To inspire, but not to guide. You'll still need to come up with the actual content - and believe me, that's the hard part. But it helps to get some ideas on where to begin, right?

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Social Media 101: How to Create Engaging Content | SEJ

Social Media 101: How to Create Engaging Content | SEJ | Social Media | Scoop.it
Do you often find yourself wondering about how to vamp up your social media presence?
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