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Beginner Tips to Optimize Your LinkedIn Profile

Beginner Tips to Optimize Your LinkedIn Profile | Social Media | Scoop.it
LinkedIn isn’t simply a platform for job hunters and recruiters, but also multi-dimensional social media channel to build your circle of influence and net
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Are You In Sync With Your Social Media?

Are You In Sync With Your Social Media? | Social Media | Scoop.it
Are You In Sync With Your Social Media? Does social media really connect people and help them build long-term, genuine relationships?
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The Big Social Media Mistake You Should Avoid in 2016

The Big Social Media Mistake You Should Avoid in 2016 | Social Media | Scoop.it

Gary Vaynerchuk, CEO of digital agency Vayner Media, explains why having a long-term social media plan is counterproductive.

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4 Tools to Simplify Social Selling Social Media Examiner

4 Tools to Simplify Social Selling Social Media Examiner | Social Media | Scoop.it
Do you use social media to sell your products? In this article, you'll discover four tools to simplify your social selling.
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12 Secret Facebook Features Every Marketer Should Be Using #Infographic

12 Secret Facebook Features Every Marketer Should Be Using #Infographic | Social Media | Scoop.it
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.

Via Brian Yanish - MarketingHits.com
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The Top 4 Rated Social Media Management Tools of 2015 | Seriously Social with Ian Anderson Gray

The Top 4 Rated Social Media Management Tools of 2015 | Seriously Social with Ian Anderson Gray | Social Media | Scoop.it
The top 4 Rated Social Media Management Tools for 2015.http://t.co/Tv8IQBQn4U
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8 Types of Social Media and How Each Can Benefit Your Business

8 Types of Social Media and How Each Can Benefit Your Business | Social Media | Scoop.it
There are many different types of social media. Read this blog post to hone in on the definition of social media and the different types of social media.
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Marketing: How To Measure Social Media: A Step-By-Step Guide

Marketing: How To Measure Social Media: A Step-By-Step Guide | Social Media | Scoop.it

How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them?

If you’re on social media for your business, you already know you should be measuring it.

But don’t measure social media just for the sake of having some numbers to report on. Instead, measure social media marketing efforts so that you can learn what works and what doesn’t.

 


Via Kamal Bennani
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Andrew Greenyer's curator insight, March 17, 2015 8:20 AM

How to measure if social media is working effectively for you

Kayla S's curator insight, March 17, 2015 9:52 PM

I think that reaching people through popular social media networks such as: Twitter, Facebook, etc are the most effective for marketing strategies.

CIM Academy's curator insight, March 18, 2015 6:23 AM

Articulating the success of social media campaigns is important and this article outlines key steps to help achieve this.

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The 7 Steps to a 'Good-to-Great' Content Marketing Strategy

The 7 Steps to a 'Good-to-Great' Content Marketing Strategy | Social Media | Scoop.it
This post goes into detail on how your content marketing strategy can incorporate the 'Good to Great' philosophy of Jim Collins.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 8, 2015 11:36 PM

Here's how to take your content marketing to the next level.

Marco Favero's curator insight, March 9, 2015 4:02 AM

aggiungi la tua intuizione ...

Linda Buckmaster's curator insight, March 9, 2015 6:41 AM

Seven steps to a "good to great" content marketing strategy which  goes into detail on how your content marketing strategy can incorporate the 'Good to Great' philosophy of Jim Collins.

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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Social Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | Social Media | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 9, 2014 1:49 AM

With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social keeps on growing.

Gina Tucker's curator insight, December 9, 2014 2:04 PM

will you be on top of social media in 2015? 

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How to Measure the ROI of Your Social Media Campaigns

The debate surrounding the ROI of social media has been raging on for years. And yet, I find it as useless as ever before.

 

There is a need for big brands to justify investments. But small businesses and solo-preneurs are in a different situation altogether. Social media allows them to connect with an audience they could have never reached before. And build relationships! That's the keyword here. 

 

Jim Belosic has some great pointers in this article. In particular, I like this quote:

 

Today's customers want a two-way conversation. In decades past, a company could blanket the airwaves, use direct mail to send out fliers and coupons, and fill the newspaper with cleverly crafted messages about their brand. These kinds of outbound efforts aren't as effective as they used to be. This doesn't mean that companies should ditch all other advertising and marketing efforts and invest only in social media. Instead, social media should be part of an overall strategy. The key is to make sure that there is a consistency across all the various investments.


Read the article at http://www.inc.com/jim-belosic/how-to-measure-the-roi-of-your-social-media-efforts.html

 
Via Cendrine Marrouat - cendrinemarrouat.com
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Brian Fanzo's curator insight, November 4, 2014 10:08 AM

Social Media when linked to business objectives can be tracked! 

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Putting Your CMO in Charge of Marketing Technology Pays Off! | Marketing Technology Blog

Putting Your CMO in Charge of Marketing Technology Pays Off! | Marketing Technology Blog | Social Media | Scoop.it
Putting Your CMO in Charge of Marketing Technology Pays Off! by Douglas Karr on Marketing Technology Blog


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marketingIO's curator insight, October 23, 2014 7:00 PM

More from the Tealium/CMO Council study, which is available for $99.

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Your Guide to Creating and Sharing Content [Infographic]

Your Guide to Creating and Sharing Content [Infographic] | Social Media | Scoop.it
Create shareworthy content with these five tips and use the social media cheat sheet to execute well – Content Marketing Institute
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3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner

3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner | Social Media | Scoop.it
Looking for ways to connect with fans on a deeper level? Discover three ways to use psychology in your social media marketing.
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Blog Promotion | Driving Your Strategy by Ace Concierge

Blog Promotion | Driving Your Strategy by Ace Concierge | Social Media | Scoop.it
Blog promotion is not a game of chance, but a science of strategy & tactics to deliver content to your target market. Download the FREE checklist to get started
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Eight exciting US digital marketing stats from this week | Econsultancy

Eight exciting US digital marketing stats from this week | Econsultancy | Social Media | Scoop.it
Another week has passed and it’s time to show you some of the most exciting US digital marketing stats we’ve seen in the past week.
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17 of the Best WordPress Plugins for Marketers

17 of the Best WordPress Plugins for Marketers | Social Media | Scoop.it

Discover 17 essential WordPress plugins that will simplify and improve the way you carry out your marketing strategy.


Via Kamal Bennani
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10 Twitter Tools Used by Social Media Experts

10 Twitter Tools Used by Social Media Experts | Social Media | Scoop.it
With so many Twitter tools out there, it's hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using!
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4 Tips to Combat Facebook's Latest Algorithm Update | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Tips to Combat Facebook's Latest Algorithm Update | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Media | Scoop.it
Facebook's latest News Feed algorithm update means change for marketers and their brand pages. These four tips can help you stay on top.
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How to Create Contagious Content That People Love to Share - The SiteSell Blog

How to Create Contagious Content That People Love to Share - The SiteSell Blog | Social Media | Scoop.it
The right content with strong calls to action will meet your target market online and convince them to share, share and share some more.

Via Mike Allton
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Mike Allton's curator insight, March 16, 2015 11:29 AM

This article runs through some excellent ways to approach social media and the content you're sharing.

 

Do understand though that articles like this are intended solely to get your creative juices flowing. To inspire, but not to guide. You'll still need to come up with the actual content - and believe me, that's the hard part. But it helps to get some ideas on where to begin, right?

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Social Media 101: How to Create Engaging Content | SEJ

Social Media 101: How to Create Engaging Content | SEJ | Social Media | Scoop.it
Do you often find yourself wondering about how to vamp up your social media presence?
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8 Successful Content Marketing Strategies - Business 2 Community

8 Successful Content Marketing Strategies - Business 2 Community | Social Media | Scoop.it
Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next.
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35 Content Marketing Tools You Can’t Blog Without

35 Content Marketing Tools You Can’t Blog Without | Social Media | Scoop.it

Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.


Via Kamal Bennani
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Marco Favero's curator insight, November 4, 2014 10:39 AM

aggiungi la tua intuizione ...

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The Complete Guide to Growing your Organic Facebook Reach

The Complete Guide to Growing your Organic Facebook Reach | Social Media | Scoop.it
We all know that the recent Edgerank algorithm changes have resulted in our organic Facebook reach plummeting. Here at Digital Training Institute we teach our

Via TechinBiz
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BSN's curator insight, November 4, 2014 5:10 AM
The Complete Guide to Growing your Organic Facebook Reach.

 #facebook #marketing

Progressive training's curator insight, November 4, 2014 10:59 AM

The Complete Guide to Growing your Organic Facebook Reach