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Rescooped by aahid salim from The MarTech Digest
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The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR | TechCrunch | #TheMarketingAutomationAlert

The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR | TechCrunch | #TheMarketingAutomationAlert | Social Media | Scoop.it

That’s why AirPR, the PR marketplace and technology platform, is launching a new analytics platform that aims to restore some of that trust — or at least give companies and their CMOs a greater degree of insight into both the value of PR and how to increase PR performance.

 

Over the last six months, AirPR has worked to productize this data-driven insight into the PR process, ultimately resulting in an analytics platform that can potentially help PR professionals and companies alike measure the effectiveness of their campaigns. Launching this week, AirPR “Analyst” as it’s being called, attempts to enable companies to track PR efficacy at a more granular level — all the way down to revenue impact.

 

“The only thing missing from the large marketing clouds of Adobe [read: Omniture] and Salesforce is PR,” the AirPR founder contends. And, while you can rarely trust a founder to be honest in the assessment of their own company, he has a point there. Every company has a line item for advertising and PR spend, and thanks to giants like Omniture, most companies know exactly how an increase or decrease in that advertising spend effects its bottom line.

 

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marketingIO's curator insight, November 17, 2013 5:24 PM

Love it. And perhaps SLAs can be put in place to determine program efficacy as well as incorporated as a part of the compensation agreement.

Rescooped by aahid salim from Marketing 3.0
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An In-Depth Guide on Calculating the ROI of a Social Media Campaign

An In-Depth Guide on Calculating the ROI of a Social Media Campaign | Social Media | Scoop.it
Want to learn how to calculate the ROI of your social media campaigns? This in-depth article from marketing author and expert Jamie Turner shows you how.

Via Tolokonnikoff - Seratoo
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Rescooped by aahid salim from Technology in Business Today
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10 Reasons Why Google+ Tops Facebook, Twitter & LinkedIn

10 Reasons Why Google+ Tops Facebook, Twitter & LinkedIn | Social Media | Scoop.it
Here's our rundown on why Google+ tops the other social media networks such as Facebook, LinkedIn and Twitter and why businesses need to focus more on it.

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Peri Scope's comment, November 17, 2013 11:01 PM
хорошая статья