1. First, there is massive growth in social content. That much is obvious, and it’s not slowing down.
2. Second, there is massive growth and fragmentation in the digital “surfaces” where audiences and customers spend time (web, apps, mobile sites, TV, social network, displays).
3. Finally, audiences are demonstrating short attention span. Real-time, social content is proven to get more engagement and interaction within owned and paid media (aforementioned “surfaces”). Why? Social conversations aren’t viewed as advertising or broadcasting. They represent authentic voices. Someone “like me”.
We believe the convergence of these and other foundational shifts represent the next stage in the evolution of digital and social media...."
56% Of Young Professionals Won’t Work At A Company That Bans Twitter And Facebook [INFOGRAPHIC] (56% Of Young Professionals Won’t Work At A Company That Bans Twitter And Facebook [INFOGRAPHIC] - AllTwitter
Marketing executives, who will be key to the growth of social media in B2B, are generally sold on the idea of leveraging social media, yet strangely are reluctant to actually implement it, according to “Making Social Media Pay” a report released...
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