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How to Launch a Social Ambassador Campaign

How to Launch a Social Ambassador Campaign | Social Media Buzz | Scoop.it
Brands that want to increase social media engagement should consider naming consumers as brand representatives. Here's how to get started.
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Millennials Driving Social Media Power Shift: The Economic Impact

Millennials Driving Social Media Power Shift: The Economic Impact | Social Media Buzz | Scoop.it

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -

 

He says:

 

"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.

 

Here's what caught my attention:

 

Transfer of Power


**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.

 

**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.

 

**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Read full article: [http://bit.ly/vinGaf]


Via janlgordon
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Albert McVities's curator insight, May 8, 2013 8:43 PM

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


 

Flying_Ray's comment, May 9, 2013 6:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 9, 2013 11:53 PM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
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'Facebook' is the Most-Searched Term of 2011 [STUDY]

'Facebook' is the Most-Searched Term of 2011 [STUDY] | Social Media Buzz | Scoop.it
"Facebook" is the most-searched term of 2011, accounting for 3.1% of all searches, according to Experian Hitwise.
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