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The Impact of Influence on Social Media Measurement

The Impact of Influence on Social Media Measurement | Social Media Buzz | Scoop.it

Marketers have begun to map how Social Media influences the sales cycle, yet it’s that influence that business executives and marketers struggle with. Blogs, Social Networks, Mobile Check Ins, Product Reviews, etc. all have an impact on the sales cycle. It’s been estimated that 1 word-of-mouth conversation has the impact of 200 TV ads but there’s an evolving threat to the purchase decision beyond simple social commentary....


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
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Rescooped by Efraim Silver from SOCIAL MEDIA, what we think about!
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7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | Social Media Buzz | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


Via Peter Hoeve, Martin Gysler
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The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped