Social Media Buzz
Follow
Find tag "B2B"
3.4K views | +0 today
Social Media Buzz
All your social media news from around the world
Curated by Efraim Silver
Your new post is loading...
Your new post is loading...
Rescooped by Efraim Silver from Curation, Social Business and Beyond
Scoop.it!

Millennials Driving Social Media Power Shift: The Economic Impact

Millennials Driving Social Media Power Shift: The Economic Impact | Social Media Buzz | Scoop.it

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -

 

He says:

 

"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.

 

Here's what caught my attention:

 

Transfer of Power


**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.

 

**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.

 

**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Read full article: [http://bit.ly/vinGaf]


Via janlgordon
more...
Albert McVities's curator insight, May 8, 2013 5:43 PM

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


 

Flying_Ray's comment, May 9, 2013 3:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 9, 2013 8:53 PM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
Rescooped by Efraim Silver from Curation, Social Business and Beyond
Scoop.it!

Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Social Media Buzz | Scoop.it

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 

 

Here's what you need to know:

 

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

 

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

 

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

 

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

 

Here's what caught my attention:

 

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

 

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"

 

http://www.examiner.com/

 


Via janlgordon
more...
No comment yet.