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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Social Media Buzz | Scoop.it

Here's the antidote for social media gurus. Don't be fooled by this terrible social media marketing advice.There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe?Have no fear! We’re here to share some of the worst pieces of social media advice we've seen to debunk all those misguided "best practices" and steer you in the right direction toward social media marketing truth and justice....


Via Jeff Domansky
Social Me Multimedia's insight:

Beware of the "quick fix" and social media "snakeoil" salesmen that promise the moon and don't deliver.  When you are hiring a professional digital marketer, you are bringing someone onside to help you improve the communication of your brand image and build relationships with your customers.  

 

It's a long term investment, not a short term fix.  And social media is one tool in the arsenal of digital marketing management.  

 

If you want results, hire a professional. 

 

Information. Conversation. Engagement. 

www.socialmemultimedia.com 

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Jeff Domansky's curator insight, August 21, 2013 3:32 PM

Attention social media gurus.your advice is not always correct. And, its not about YOU. We don't care!

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Passwords for 32M Twitter accounts may have been hacked and leaked

Passwords for 32M Twitter accounts may have been hacked and leaked | Social Media Buzz | Scoop.it
There is yet another hack for users of popular social media sites to worry about. Hackers may have used malware to collect more than 32 million Twitter login..
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The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy | Social Media Buzz | Scoop.it
Marketing Strategy - A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof.
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Email newsletter sign-ups: How fashion brands welcome new subscribers

Email newsletter sign-ups: How fashion brands welcome new subscribers | Social Media Buzz | Scoop.it
Newsletter subscribers are an incredibly valuable asset for retailers.
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Five competitive advertising strategies to outsmart your competition | Search Engine Watch

Five competitive advertising strategies to outsmart your competition | Search Engine Watch | Social Media Buzz | Scoop.it
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation,
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Facebook Instant Articles: How to Get Started : Social Media Examiner

Facebook Instant Articles: How to Get Started : Social Media Examiner | Social Media Buzz | Scoop.it
Social Media Marketing Podcast 203. In this episode Leslie explores Facebook Instant Articles and what you need to know to get started.
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Diving for Pearls: A Guide to Long Tail Keywords - Next Level

Diving for Pearls: A Guide to Long Tail Keywords - Next Level | Social Media Buzz | Scoop.it
Finding the right long tail keyword can be like searching for buried treasure. Tap into search terms that are easier to rank for and that indicate stronger intent — Jo Cameron shows you how to curate your own long tail list (and have a grand old time while you're at it).
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Is Google Trying to Kill SEO?

Is Google Trying to Kill SEO? | Social Media Buzz | Scoop.it
A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
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Six B2B Takeaways From Six Great Facebook Ads

Six B2B Takeaways From Six Great Facebook Ads | Social Media Buzz | Scoop.it
Social Media - Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? Th
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How to keep the ‘person’ in ‘personalization’ without being a creep | Search Engine Watch

How to keep the ‘person’ in ‘personalization’ without being a creep | Search Engine Watch | Social Media Buzz | Scoop.it
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
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How to Get More Instagram Likes With Engagement | Sprout Social

How to Get More Instagram Likes With Engagement | Sprout Social | Social Media Buzz | Scoop.it
If you're wondering how to get more Instagram likes, it all starts with customer engagement and providing great content for your audience.
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6 New Social Media Marketing Tools the Experts Use. You Should, Too.

6 New Social Media Marketing Tools the Experts Use. You Should, Too. | Social Media Buzz | Scoop.it
Clean out those old tools. These newbies will better help you engage with your audience in better, more creative ways.
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If video is the future of the internet, here's what brands need to know

If video is the future of the internet, here's what brands need to know | Social Media Buzz | Scoop.it
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.
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Marketing In the Era of Consumer-Led Change

Marketing In the Era of Consumer-Led Change | Social Media Buzz | Scoop.it
The speed and sweep of social movements in the age of social media offer many lessons for marketers.
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How automotive brands are blurring the lines between digital & reality

How automotive brands are blurring the lines between digital & reality | Social Media Buzz | Scoop.it
For most people, the experience of buying a car can be a long and laborious process.
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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy | Social Media Buzz | Scoop.it
Learn how to write the best Instagram captions, whether they help explain the photo, crack a joke, or encourage your followers to take an action.
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7 of the Best Facebook Live Videos We've Ever Seen

7 of the Best Facebook Live Videos We've Ever Seen | Social Media Buzz | Scoop.it
Check out these seven Facebook Live examples for tips and ideas to fuel your own Facebook strategy.
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Did Facebook Just Deliver A Crushing Blow To Native Advertising?

Did Facebook Just Deliver A Crushing Blow To Native Advertising? | Social Media Buzz | Scoop.it
What looked like a small change to how media companies can share stories could have a huge impact.
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Context is King: A Million Examples of Creative Ad Campaigns Getting it Right

Context is King: A Million Examples of Creative Ad Campaigns Getting it Right | Social Media Buzz | Scoop.it
We all know the familiar mantra, but when it comes to digital advertising, it's the *context* of your content that leads the monarchy. Are you capitalizing on different contextual opportunities in your marketing campaigns?
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Is Google Trying to Kill SEO?

Is Google Trying to Kill SEO? | Social Media Buzz | Scoop.it
A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
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Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday | Social Media Buzz | Scoop.it
The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.
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Relevance, value, creative and the customer in digital marketing - Memeburn

Relevance, value, creative and the customer in digital marketing - Memeburn | Social Media Buzz | Scoop.it
I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is our heart and soul, but Don Draper is long
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New Social Image Editor Powered by Adobe | Sprout Social

New Social Image Editor Powered by Adobe | Sprout Social | Social Media Buzz | Scoop.it
To help brands enhance their visual publishing efforts, we’re excited to announce Sprout's new image editor powered by an integration with Adobe.
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No, SEO isn't "search engine manipulation" that Google will ban you for

No, SEO isn't "search engine manipulation" that Google will ban you for | Social Media Buzz | Scoop.it
In a legal statement, Google introduces the term "search engine manipulation" -- but think of it as a synonym for spam, not SEO.
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Social Media Use at Work (Study)

Social Media Use at Work (Study) | Social Media Buzz | Scoop.it
Why do most people use social media at work? The most popular answer (34 percent) was to take a mental break, according to a new study by Pew Research Center.
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