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It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.
If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.
With this infographic, learn how to create effective posts on each major site to maximize reach and potential.
Via Lauren Moss
This infographic provides a visual guide and a brief synopsis of different uses for Twitter.
It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.
Via Lauren Moss
It’s been a while since SocialTimes did a round-up of the various tools that helped users manage their Twitter accounts by finding who to follow, following new people, unfollowing many people at once and organizing groups of users they follow into lists.
Since our last round-up, Twitter has restricted use of its API significantly, causing several tools to shut down. No longer functional areUntweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect. Tweeter Karma is still functional but has had to remove its bulk unfollow tools.
Via Frédéric DEBAILLEUL
Ask anyone to name the most popular social media tools used by students, and it’s a safe bet everybody could name the top two: Facebook and Twitter.
But those are far from the only online applications making inroads. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.
Facebook and Twitter are the obvious choices. But there are other options- Tumblr, YouTube and Google+, to name three.
Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. In an attempt to shorten the learning curve, Flowtown and Column Five published this Social Media Cheat Sheet for your reference...
Via Lauren Moss, James Duffey, VL Digital Marketing
Social Media has changed the way businesses promoted their products and services. Find interesting infographic on social media business demographics.
1- Create a business profile on Facebook, LinkedIn and Twitter.
Via John van den Brink
Joanna's results are in: Check out the click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet
Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?
Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.
Joanna's study results focused on average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.
The average CTR for a tweet is 1.64% (just over half the rate of email, which averages 2.95%) CTR declines rapidly as your number of followers increases. Clicks tend to increase later in the day, peaking at around 6pm.
Source . http://bit.ly/S4LFx5
Via maxOz, Deb Nystrom, REVELN
Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.
Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.
Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:
Chapter 1 : How to Create a Global Social Media Strategy
Chapter 2 : How to Organize Your Assets and Channels
Chapter 3 : How to Set Up Global Targeting on Facebook
Chapter 4 : How to Set Up Global Targeting on LinkedIn
Chapter 5 : How to Set Up Global Targeting on Twitter
Chapter 6 : How to Develop a Content Strategy for Social Media
Via donhornsby, John van den Brink
I selected this because as Robin Good says, it works better than Twitter lists. Anything that helps me manage, discover and utilize content, curate people and news in a more efficient way is something I need and want to share with others and I can do this on my phone!. Thank you Robin for another great find!
Robin Good: Slices is a news discovery app that allows you to find the news that interest you by "slicing" the Twitter timeline into topic-specific categories, making it much easier to find what you are looking for.
From Pandodaily official review: "Slices offers 21 searchable categories – humor, technology, sports, and so on – that lead you to people and lists to follow. Included among those top-level categories is the “Live Events” option, which allows you to select an event – a football match, say, or a TV show – and follow Tweets from a curated list.
...The “Timeline Slicer” also outdoes Twitter’s Lists as a way to organize the people you follow into specific categories. They’re easier to set up and easier to access, ..."
Slices is available on iOS, Android and the Web.
Find out more: https://slices.me/
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Via Robin Good, janlgordon
Ever wonder what it would look like to plot every single geotagged tweet since 2009 on a map? Twitter has done just that.
Twitter posted these maps of Europe, New York City, Tokyo and Istanbul on its blog Friday. They use billions of geotagged tweets: Every dot represents a tweet, with the brighter colors showing a higher concentration of tweets. It's pretty amazing how the mapped-out tweets clearly match with population centers, highways and the like — though perhaps that's obvious.
Via Lauren Moss
Robin Martin's insight:
Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"
Via The Digital Rocking Chair
Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?
But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.
Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic...
Via Lauren Moss
It costs an astonishing $650 billion per year to the economy when you while away at social media sites during your working hours!
How many times have you found yourself diving into your Twitter or Facebook while you should in fact be working?Accessing social media accounts while at work can be a serious drain on your productivity...
Per the infographic,social media at work costs an astonishing $650 billion per year. And it has been equally bad for students and workers- many more have been found to be spending 2x more time on Facebook than on exercising. For University students, nearly 3 hours are spent on social media sites and only 2 hours on studies, resulting in lesser grades.
As for workers, 1 in 10 are interrupted every 10.5 minutes by either a tweet, a Facebook update or even a simple instant message and it takes them 23 minutes to go back to work.
So, wonder if all this social media updates are worth it when it is causing such a big drain on the economy? Check out the infographic for the answers...
Via Lauren Moss, John van den Brink
"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."
DN: Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen. Leadership + social, however, moves slowly, as attested by the CEO of HootSuite. HootSuite has been my favorite twitter management tool, by the way.
Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.
Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide
Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.
A new report from McKinsey Global Institute, however, makes yet another business case for social media:
According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.
Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.
...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”
In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.
Even Twitter-phobic CEOs may have a hard time ignoring that business case.
Read the full article by Author Ryan Holmes, the CEO of HootSuite here. Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.
Via Deb Nystrom, REVELN
Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT]
Via janlgordon, John van den Brink