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Trend BriefingClick here to edit the content...
This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.
Here are some of the highlights that caught my attention:
Mega-trend of transparency in 2013?
**Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.
**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:
*3D-printing and make-on-demand, to trigger a resurgence in
domestic manufacturing in established markets in 2013
**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...
Eco Trend for 2013
**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Vkmo1j]
Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.
Les tendances consommation pour l'année 2013