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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Rescooped by Robin Martin from AtDotCom Social media
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Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.

 

Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.

 

"Social business is built on top of social networks, which most organizations already have in place.

 

For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.

 

**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on

 

individual roles, social networks and the power of connections.

 

**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.

 

Here is a takeaway that caught my attention:

 

Start at the beginning -

 

**Map the individuals in your potential social networks

 

**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities

 

**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.

 

**Focus on results that can be measurable and attributable

 

 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"

 

See article, video and read more about social business here: [http://bit.ly/MZUSmK]

 

used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html


Via janlgordon, John van den Brink
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Rescooped by Robin Martin from AtDotCom Social media
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Social Media Butterflies | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon, John van den Brink
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