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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Social Media Butterflies | Scoop.it

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janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Social Media Butterflies | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


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Social Media Changing Us, Society & the Power of the Human Connection

Social Media Changing Us, Society & the Power of the Human Connection | Social Media Butterflies | Scoop.it

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.

 

The author talks about the "social mindset" connecting as human beings is what gets you in the door......

 

Here are some highlights:

 

**The Social Mindset sees the value in collaboration

 

**The Social Mindset cares about others – be it your customers, your employees, or your partners

 

**The Social Mindset lays the groundwork for the importance of listening

 

**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises

 

**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change

 

What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........

 

An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.

 

"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.

 

Messages amplified, reach expanding.Making the human connection is what get’s you in the door."

 

** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"

 

How has it changed you?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see video here: [http://bit.ly/UVP3yU]


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Dennis T OConnor's curator insight, November 29, 2012 10:14 PM

What is your social mindset?  


If you're afraid of using social media, does it mean you are afraid of living in the 21st century?

Mila Araujo 's comment, January 16, 2013 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Social Media Butterflies | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Social Media Butterflies | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Social Media Butterflies | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.

 

Intro:

 

When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.

 

The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship

 

**You must understand your audience's interessts

 

**Use the most popular form of communication

 

**You have to be available and ready to interact to keep them actively engaged.

 

. Listen to people

 

**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.

 

**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time

 

Create it & Continually Influence Your Audience

 

**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.

 

**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship

 

Selected by Jan Gordon covering, "Curation, Social Business & Beyond"

 

Read article here: [http://bit.ly/TEKl4n]

 


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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.

 

Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.

 

"Social business is built on top of social networks, which most organizations already have in place.

 

For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.

 

**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on

 

individual roles, social networks and the power of connections.

 

**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.

 

Here is a takeaway that caught my attention:

 

Start at the beginning -

 

**Map the individuals in your potential social networks

 

**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities

 

**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.

 

**Focus on results that can be measurable and attributable

 

 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"

 

See article, video and read more about social business here: [http://bit.ly/MZUSmK]

 

used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html


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