Social Media Butt...
Find tag "social-curation"
2.1K views | +0 today
Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
Your new post is loading...
Your new post is loading...
Rescooped by Robin Martin from Curation, Social Business and Beyond!

The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Social Media Butterflies |
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest:
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

Rescooped by Robin Martin from Curation, Social Business and Beyond!

Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Social Media Butterflies |


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........




Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.

**He provides context for the content so that it's more than a collection of information

3 Reasons your content marketing strategy needs content curation:

1. Offering your audience a combination of original and third party content provides a branded context for your work

2. Curating other people's content positions you and/or your organization as a tastemaker in your field

3. Creating sufficient content is a marketing and business challenge

12 Attributes of a successful content curation strategy:

Here are a few things that caught my attention:

 *Has defined measurable goals

As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.

**Targets a specific audience

. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"

Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [}

Via janlgordon
Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation.