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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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Rescooped by Robin Martin from The Social Media Learning Lab
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Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU

Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU | Social Media Butterflies | Scoop.it

"A helpful infographic!  Clear up the confusion of Social Media ROI by outlining the objectives, benefits and factors that affect your success including ROI, by MDG Advertising."

 

This includes making sense of the imprecise.

 

For more on Social Media with a consulting, coaching focus, see Deb's posts here:

 

Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons     Open Space on Speed: Social Business with the Coaches, Results! Video      Joining Social Media Ecosystems, Learning the Ropes
Via Deb Nystrom, REVELN
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Rescooped by Robin Martin from The Social Media Learning Lab
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Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy | Social Media Butterflies | Scoop.it

"It's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business."

 

Welcome news to the jobs-starved economy. 

 

Excerpts:

 

The study states that, "two-thirds of this potential value lies in improving collaboration and communication within and across enterprises."   Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6 are evidence, as well as designated new internal productivity tools that will integrate into current business processes.

 

Think of the jobs-creation these new tools might influence.

 

Educate both the workforce and leaders on what social media is and how to access its power.


Retool to welcome the millennial workforce who takes access to social technologies as a given.

 

The study also states:


very few [companies] are anywhere near to achieving the full potential benefit of social media.
the most powerful applications of social technologies in the global economy are largely untapped
Via Henri Lefèvre, Deb Nystrom, REVELN
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