How to Use Social Listening to Track Clients, Competitors & More | Social Media Butterflies | Scoop.it

Listening is where to start with the overwhelm of social media, to divide, sort and conquer - making sense of what is current.  

 

Shelly Kramer's blog post is about using social channels to listen to keep track of clients and competitors and a whole lot more.

 

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Have a purpose so you can find gold in the social media sea of information.

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There's a wealth of information online beyond just managing your clients if you know what you're looking for.  


Have a purpose so you can find gold in the social media sea of information. Here are some great suggestions of how to do it:

 

find content     find your inspiration     do your homework:  competitive research      learn what people are saying about your brand

 

Shelly suggests you go to Facebook without logging in or openstatussearch.com

 

 

Advanced Twitter Search

 

Twitter is a rich source of real-time information ~ an instant focus group that immediately dials you in to what’s trending all over the world .   

 

By listening you can work to develop and craft your integrated marketing strategies.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/RzKBoB]


Via janlgordon, Deb Nystrom, REVELN