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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
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Rescooped by Robin Martin from AtDotCom Social media
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Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | Social Media Butterflies | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 

 

what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


Jan Gordon: My commentary


Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.

 

Here are some highlights:

 

** 76% of marketers feel they know what their customers want yet only 34% have asked customers

 

**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers

 

**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here

 

 mobile social apps 

 

**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%

 

**twitter 35% useage - marketers perceive this to be 82%

 

 

 Daily deal  & coupon sites

 

**Facebook usage is 35%

 

**Marketers perceive this to be 56%

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see infographic here: [bit.ly/MMPPdI]


Via janlgordon, John van den Brink
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Rescooped by Robin Martin from The Evolving World of Marketing
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How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | Social Media Butterflies | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...

 

**Companies that blog get up to 55%more traffic

 

**They also get up to 97% more inbound links (which search engines like!)

 

**They can get up to 434% more indexed pages in search engines

 

**Blogging companies get up to 25x times more business leads

 

Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"

 

Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
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