Social Media Butterflies
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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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A New “Breed” of Bloggers Make a Social Marketing Impact

A New “Breed” of Bloggers Make a Social Marketing Impact | Social Media Butterflies | Scoop.it

We all know the marketing power Mom Bloggers have in promoting brands and influencing consumers. However, flying under the marketing radar are Pet Bloggers who are just now making an impact with marketers whose major focus should be the health and welfare of our pets. 


Via Brian Yanish - MarketingHits.com
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Eva Szanto's curator insight, August 17, 2013 3:25 PM

interesting

 

Sharilee Swaity's curator insight, August 18, 2013 1:28 AM

For any of us who write about our pets online, it is nice to know that people are looking for online writers who know about pets, and make informed recommendations. 

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17 Resources For Creating Incredible Social Content

17 Resources For Creating Incredible Social Content | Social Media Butterflies | Scoop.it
Successful social media requires a lot of work and a long list of skills and talents. At the top of that list you'll find content creation.

Via Stefano Principato
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Stefano Principato's curator insight, July 20, 2013 12:08 PM

Now that we’ve taken care of some of the most popular excuses of why people don’t create their own content, It’s time for the good stuff.

malek's curator insight, July 20, 2013 2:15 PM

You better have a look at #8 This.  It will save you a lot of time

AlGonzalezinfo's curator insight, July 20, 2013 4:45 PM

Great resource on how to start AND "up the game" for us content creators. 

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How Influential Are You? Measure It!

How Influential Are You? Measure It! | Social Media Butterflies | Scoop.it
It's simple, influence matters. It matters in your job and your private life. In fact, influence is part of every human interaction. Just think of parents influencing their children, political or (How can you measure influence?

Via Ron Sela
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Ron Sela's curator insight, July 14, 2013 2:31 PM

How Influential Are You? Measure It!

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The Psychology of Social Media Influence – The Power of Klout and Kred

The Psychology of Social Media Influence – The Power of Klout and Kred | Social Media Butterflies | Scoop.it
What especially intrigues me, for those that use these services, is the power and influence Klout or Kred scores have over our social media behavior. It has even been suggested that Klout and Kred reward social media ...

Via Ron Sela
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Ron Sela's curator insight, July 14, 2013 2:50 AM

The Psychology of Social Media Influence – The Power of Klout and Kred

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PMD (Partial Match Domains) Targeted by Google Last Algo Updated

PMD (Partial Match Domains) Targeted by Google Last Algo Updated | Social Media Butterflies | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.

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Robin Good's curator insight, June 27, 2013 5:31 AM



Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor.


According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for.

These are called PDM (partial domain matches) and data shows that these have all been strongly affected.


So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening.


From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: "



Informative. Useful data. 8/10


Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update




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Curation for Learning Means Falling in Love with a Body of Knowledge

Curation for Learning Means Falling in Love with a Body of Knowledge | Social Media Butterflies | Scoop.it

"Yesterday during the Vice Chancellor's Teaching and Learning Conference at Plymouth University, I presented a think piece with Oliver Quinlan.   The thrust of our thinking is that students..."


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Lydia Gracia's comment, July 4, 2013 8:02 AM
sure!
Thomas C. Thompson's curator insight, July 7, 2013 10:48 PM

People were born to learn, this makes everyone they're own expert in the topic they love best.

Frances's curator insight, July 10, 2013 10:53 AM

Ah, love of knowledge!

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Youtility: 6 quotes that sum up Jay Baer’s new book

Youtility: 6 quotes that sum up Jay Baer’s new book | Social Media Butterflies | Scoop.it

...Why read Jay’s book and not others? A few reasons:

1: Jay’s a great writer. I’ve been a big fan of Jay’s blog for years (even though I’d love to see him write more lately). Partly because he’s a smart guy. But partly because he’s also a great writer.

2: The concept of the book resonated with me. So many companies are focusing on using social media to sell. And then here comes Jay talking about companies using social and digital tools to HELP. I’ve always loved that approach, so I was immediately interested in Jay’s book.

3. Stats to back up his thinking. Since I’ve been a reader of Jay’s blog for years, I knew he’d definitely be backing up his opinions with good, old-fashioned research. No willy-nilly opinions here.

 

So, how was the book, you say? Here are six quotes I think sum up Youtility to a tee...


Via Jeff Domansky
Robin Martin's insight:

Will certainly have to make this one my next read!

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Jeff Domansky's curator insight, July 1, 2013 11:19 PM

Jay's thesis on "Youtility" is one to embrace if you ever hope to become a "social business."

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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Social Media Butterflies | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.


If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss
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Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

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Social Media is more important for SEO now than ever before

Social Media is more important for SEO now than ever before | Social Media Butterflies | Scoop.it
This conculsion is made on the findings and study by search and social analytics company Searchmetrics aimed at identifying the key factors that help web pages rank well in Google searches. The company analysed search results from Google for 10,000 popular keywords and 300,000 websites in order to pick out the issues that correlate⊃1; with a high Google ranking.

Via Alex Butler
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Internet-60-Seconds-Infographic-Part-2

Internet-60-Seconds-Infographic-Part-2 | Social Media Butterflies | Scoop.it

Via Beth Dichter
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de Bruijne Benjamin's comment, June 18, 2013 5:40 AM
Et dire que c'est la crise !
Jennifer Samuels's curator insight, June 21, 2013 7:40 PM

I'll have to check the sources, but it doesn't sound unreasonable.

Joshua Lipworth's curator insight, July 24, 2013 11:19 AM

This is great because of blah blah blah

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13 Reasons Why Your Brain Craves Infographics [HTML 5]

13 Reasons Why Your Brain Craves Infographics [HTML 5] | Social Media Butterflies | Scoop.it
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful

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9 Qualities Of Truly Confident People

9 Qualities Of Truly Confident People | Social Media Butterflies | Scoop.it
First things first: Confidence is not bravado, or swagger, or an overt pretense of bravery. Confidence is not some bold or brash air of self-belief directed at others.Confidence is quiet: It’s

Via AlGonzalezinfo
Robin Martin's insight:

Thanks Al for sharing! Love this...

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God Is.'s curator insight, June 13, 2013 11:00 AM

Need improvement... Sometimes lots of improvement...

Helen Teague's curator insight, June 13, 2013 11:09 AM

I like the article's inclusion of the quiet, reflective aspect of confidence.

AnnC's curator insight, June 13, 2013 7:02 PM

Reflective style hungry to learn more from others as good leaders always seek to learn more from others.

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Google Passed by Facebook Seeks Mobile Comeback With Waze: Tech - Bloomberg

Google Passed by Facebook Seeks Mobile Comeback With Waze: Tech - Bloomberg | Social Media Butterflies | Scoop.it
Digital Trends
Google Passed by Facebook Seeks Mobile Comeback With Waze: Tech
Bloomberg
Google Inc. (GOOG) is spending more than $1 billion to help it recover ground lost after its mapping tool was surpassed by Facebook Inc.
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Why Should A Business Have A Social Media Presence?

Why Should A Business Have A Social Media Presence? | Social Media Butterflies | Scoop.it

Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.

 

There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.

 

Following are the reasons why social media is important for a business:


Via Brian Yanish - MarketingHits.com
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Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So | Social Media Butterflies | Scoop.it

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Robin Good's curator insight, July 14, 2013 3:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Deb Nystrom, REVELN's curator insight, July 15, 2013 10:56 AM

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Robin Martin's comment, July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
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The Social Web & Graded Influence - Why You Should Care

The Social Web & Graded Influence - Why You Should Care | Social Media Butterflies | Scoop.it
The Web, as we knew it a few years back is no more. Broadcast is now an outcast. It’s social now, and the transformation from seeing the Web as a megaphone to as a telephone is all but complete.

Via Ron Sela
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Ron Sela's curator insight, July 14, 2013 2:13 AM

The Social Web & Graded Influence - Why You Should Care

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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | Social Media Butterflies | Scoop.it

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 

#TechCuresCancer @CureCancerStart



 


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Rim Riahi's curator insight, July 14, 2013 12:36 AM

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!
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Google Penalizations: The 50 Most Common Reasons For Getting a Penalty

Google Penalizations: The 50 Most Common Reasons For Getting a Penalty | Social Media Butterflies | Scoop.it

 

 


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Robin Good's curator insight, July 7, 2013 4:20 PM



Claire Broadley, has a useful list of the top 50 Google penalization triggers which may cause a penalization for your web site.


These are the most common reasons for Google to penalize your site and while the definite reasons for a penalty may not be all clear, the factors listed in this article definitely contribute to put you in the high-risk group.


Useful. resourceful. 7/10


Full guide to Google most common penalty triggers: http://blog.kissmetrics.com/penalized-by-google/




Os Ishmael's curator insight, July 7, 2013 5:41 PM

This post is a must read giving a concise note on google penalties 

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Find the True Twitter Influencers in Any Niche or Location with Twtrland

Find the True Twitter Influencers in Any Niche or Location with Twtrland | Social Media Butterflies | Scoop.it
A simple way to browse the social web

Via Robin Good
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Jeff Domansky's curator insight, July 1, 2013 2:17 PM

Anyone looking to develop an influencer marketing strategy will find Twtrland very helpful and very inexpensive. Robin good provides his assessment.

Elia Morling's comment, July 1, 2013 5:20 PM
Thanks Robin, this is actually one of the better tools I have tested in this nische
Robin Good's comment, July 1, 2013 5:24 PM
Good Elia, I am glad you find it useful.
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33 Essential Web Design Tools You're Probably Not Using | Multy Shades

33 Essential Web Design Tools You're Probably Not Using | Multy Shades | Social Media Butterflies | Scoop.it

For bloggers and web designers nothing can be more important than time saving tools to maintain their creative process. Thankfully there’s a range of free web design tools available that can be extremely useful in some situations.In this article,

 

I have compiled 33 best web design tools to help you improve your skills and manage your daily tasks much easier and quicker. Whether you are professional web designer or a beginner, hopefully you’ll find something useful here....


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Anna Morgan's curator insight, July 2, 2013 8:57 PM

There are some really great sites listed here

David Sallinen (WAN-IFRA)'s comment, September 28, 2013 1:45 PM
Wow It´s à great list ;-)
Jeff Domansky's comment, September 28, 2013 7:13 PM
Hi everyone, so glad this post was of interest. Ain't the 'net wonderful? ;-)
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Team Collaboration, Task Management and Video-Conferencing with Teambox

Team Collaboration, Task Management and Video-Conferencing with Teambox | Social Media Butterflies | Scoop.it

Via Robin Good
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Michael Sabah's curator insight, June 25, 2013 2:07 PM

tool for co-creation

Carl Heine's curator insight, July 1, 2013 11:48 AM

Always looking for improvements in online conferencing tools. This one sounds like it's worth checking out.

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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Social Media Butterflies | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.

 

Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
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Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | Social Media Butterflies | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 14, 2013 8:53 PM

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


Robin Martin's comment, June 18, 2013 9:17 PM
Thanks for sharing Marty!
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Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic | Social Media Butterflies | Scoop.it

Via Robin Good
Robin Martin's insight:

Thanks for sharing Robin!

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Jose Jordan's curator insight, June 28, 2013 1:48 PM

OpenTopic es un servicio de curación de noticias que te permite agregar, monitorizar y filtrar cualquier número de fuentes para publicar y compartir tu selección en los sitios que prefieras desde WordPress,  canales de Social Media o boletín electrónico.

 

Dentro de OpenTopic puedes crear uno o más cuadros de mando "Topic". esencialmente muestra las páginas que donde se agregan nuevos contenidos y el contenido entrante de las fuentes que se especifiquen. Puedes saltar de un panel a otro topic con el clic de su ratón.

 

Para curar historias simplemente tienes que seleccionar los que son relevantes para tu público y se les proporciona un módulo de edición para modificar y personalizar el contenido de la historia. En este punto también se puede seleccionar en los (canales) que la historia será publicada y se puede personalizar la historia de manera diferente para cada uno de ellos.

 

Incluso hay una opción que te permite configurar algún tipo de curación automática, dándole la opción de establecer un conjunto de reglas sencillas, que cuando coincide, dará lugar a la publicación de una noticia.

 

OpenTopic te permite conectar a un mayor número de canales posibles, por lo que es fácil enviar de un lugar a tu sitio web, RSS, redes sociales y newsletter.

 

Por último, pero no menos importante, OpenTopic integra un servicio de análisis completo, capaz de informar y dar a conocer los resultados de su trabajo de curación a través de historias y canales de distribución.

 

 

Mi comentario: Excelente herramienta para redes sociales y community managers, así como especialistas de marketing web que necesitan el soporte eficaz para descubrir noticias relevantes sobre un tema y la publicación fácil de diferentes canales de una plataforma centralizada. Fácil de usar.

 

Solicitar una invitación aquí:http://www.opentopic.com/

 
Ness Crouch's curator insight, July 4, 2013 5:36 PM

I'm going to try this out! I could have everything in one place! I'm not sure if it will be as effective as my other tools but I'm willing to experiment.

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What's in a Meme? - an Infographic

What's in a Meme? - an Infographic | Social Media Butterflies | Scoop.it
So what is a meme, exactly? And how do you pronounce it? Our latest infographic takes a look at this technology phenomenon that has grown up with the digital generation.

Via Ana Cristina Pratas
Robin Martin's insight:

Love this infographic!

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LucaVanin's curator insight, June 10, 2013 12:24 PM

Il Meme è uno dei motori del Virale: promuovi il tuo webinar tramite il Meme giusto e avrai virtualmente fuori la coda delle persone che vogliono accedere! Ecco come funziona un Meme

Deb Nystrom, REVELN's curator insight, June 12, 2013 11:45 PM

In case you were behind on your memes...  ~  D