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Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are) | Social Media Butterflies | Scoop.it
If you ask marketers outside of the ecommerce world, Pinterest still has a lot of work to do to prove itself as a viable social media network. Sure, you may have drooled over Pinterest's astonishingly high conversion rate, but when it comes to actually start pinning for your brand, you still write the network off as nothing more than recipes and retail therapy. It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right?

 

Not necessarily. If you're ignoring Pinterest in your social media strategy, you're ignoring one of the key trends in marketing today: visual content.

 

Discover industries that are successfully using Pinterest that you wouldn't expect to rock visual content.

Healthcare Manufacturing & Engineering Politics and Political Activism Higher Education Software & Technology Insurance Nonprofit Organizations

The biggest takeaway from all of these excellent Pinnovators (get it?) is that you don't have to follow the general trend of how most people are using a new social network. So don't wait for your competitors to soar past you to get started!

 

Read more: http://bit.ly/LdQErQ


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janlgordon's comment, July 20, 2012 9:32 AM
Hi John,
Thanks for sending this another good one!
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Who Are the Talkers, Influencers & Social Media Power Users?

Who Are the Talkers, Influencers & Social Media Power Users? | Social Media Butterflies | Scoop.it

Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.

 

Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.

 

Also note 7 Questions to Help You Locate Your Target Audience

 

Here are a few highlights:

 

Social Media Power User

 

Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:

   

Listen to your followers Observe their problems Supply a solution Share useful information that speaks directly to them.     

Talkers

 

People who are already talking about your products of services

 

Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:

 

Create an exclusive community for your talkers Give them exclusive content and everything they need to talk about you. They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article here: [http://bit.ly/NeBTp0]


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Universities are out to prove the ROI of social media

Universities are out to prove the ROI of social media | Social Media Butterflies | Scoop.it
In many respects colleges are out in the lead of social media usage and are starting to see measurable results.
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Why We Pin It? Takeaway Lessons from Pinterest | Social Media Today

Why We Pin It? Takeaway Lessons from Pinterest | Social Media Today | Social Media Butterflies | Scoop.it
Pinterest is now the third largest social network. It's ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. Its rapid success has led to a proliferation of clones.
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'What’s the Difference Between an E-Book and a White Paper?' | Social Media Today

'What’s the Difference Between an E-Book and a White Paper?' | Social Media Today | Social Media Butterflies | Scoop.it
A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.”They had white papers they had outsourced in the past, but the term E-book...
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Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.

 

Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.

 

"Social business is built on top of social networks, which most organizations already have in place.

 

For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.

 

**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on

 

individual roles, social networks and the power of connections.

 

**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.

 

Here is a takeaway that caught my attention:

 

Start at the beginning -

 

**Map the individuals in your potential social networks

 

**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities

 

**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.

 

**Focus on results that can be measurable and attributable

 

 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"

 

See article, video and read more about social business here: [http://bit.ly/MZUSmK]

 

used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html


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Should You Hire a Social Media Agency? Infographic | Social Media Hub Blog

Should You Hire a Social Media Agency? Infographic | Social Media Hub Blog | Social Media Butterflies | Scoop.it
Can your marketing team handle your social media needs or is it time to hire a social media agency? (But why not import all the social media you need into our CRM?

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Martin (Marty) Smith's comment, July 25, 2012 7:43 PM
Great scoop by a trusted source my friend John van den Brink and AtDotCom Social Media. Marty
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Why Marketers Increase Their Social Media Marketing Budgets? | Business 2 Community

Why Marketers Increase Their Social Media Marketing Budgets? | Business 2 Community | Social Media Butterflies | Scoop.it
Social media is a great communication channel; there is no question. Smart marketers use social media to offer great support, increase brand reach and to (Why Marketers Increase Their Social Media Marketing Budgets?

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Maximize Your Tweets [INFOGRAPHIC] | Social Media Today

Maximize Your Tweets [INFOGRAPHIC] | Social Media Today | Social Media Butterflies | Scoop.it
Twitter boasts over 140 million active users who produce over 340 million Tweets per day.
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55 Signs You’re Still Addicted to Social Media & Twitter | Social Media Today

55 Signs You’re Still Addicted to Social Media & Twitter | Social Media Today | Social Media Butterflies | Scoop.it
It’s been awhile since I wrote one of these posts. I think we have all pretty much confirmed we have addiction problems to social media and that crazy little blue bird.
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This is Why We Forget Things

This is Why We Forget Things | Social Media Butterflies | Scoop.it

Our brains can easily accommodate so much information, but why is it that we remember some things vividly while forget others almost instantly? It turns out, there's a formula that describes how we forget things.


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Six Steps To Social Media Success

Six Steps To Social Media Success | Social Media Butterflies | Scoop.it
Six Steps To Social Media Success - Six Steps To Social Media Success Social media success really is not an option...

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Pinterest Gaining Ground on Facebook, Twitter | Information Point Technologies

Pinterest Gaining Ground on Facebook, Twitter | Information Point Technologies | Social Media Butterflies | Scoop.it

Social media seems to be ever-growing in today’s age, and new outlets such as Pinterest are developing at a rapid rate. With 2.7 million users and counting, Pinterest is the third largest social media network behind Facebook and Twitter. But what exactly makes it unique? Pinterest is a social bookmarking tool used to “pin” images into categorized groups or “boards”. It is similar to an interactive, virtual scrapbook.

 

You can bet that over the next year the Pinterest “boards” will include more brand images in an attempt to market products to members- and it’s easy to see why:

 

It’s Simple - Browsing is easy and fun, not to mention the site is very aesthetically pleasing. Consumer Interests are Public - Businesses can easily get into a “board” that relates to their services and see what consumers are posting It’s Relaxing - There are no constantly updating fields, virtually no negative posts- only pictures of people and their hobbies

Read more: http://bit.ly/Q6hiav


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janlgordon's comment, July 30, 2012 3:54 PM
Good one John!
John van den Brink's comment, July 30, 2012 4:14 PM
Jan you're welcome!
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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | Social Media Butterflies | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  

 

Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

_______________________

   

It’s important because half of us won’t be in jobs within 8 years.
_______________________

 

Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!

 

...The reality...is we all need new ways to convert weak ties into business.

 

Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.

 

_______________________

   

That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________

 

 

NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.

 

That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.

 

...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.

 

All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”

 

Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC


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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Social Media Butterflies | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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3 Social Media Mistakes You Don't Know You're Making | Social Media Today

3 Social Media Mistakes You Don't Know You're Making | Social Media Today | Social Media Butterflies | Scoop.it
Social media isn't easy.There's always a new platform you should sign up for, or a new feature you need to learn about.
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What's Your Daily Social Media Routine? | Social Media Today

What's Your Daily Social Media Routine? | Social Media Today | Social Media Butterflies | Scoop.it
When you have joined the social media movement, the real work (and fun) starts.  I am always astonished that people ask me how much time they should spend on social media.  We all know this is an impossible question to answer since everyone has a ...
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4 Ways to Improve Your Google+ Engagement | Social Media Examiner

4 Ways to Improve Your Google+ Engagement | Social Media Examiner | Social Media Butterflies | Scoop.it
Are you looking for better engagement on Google+?

 

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.

 

#1: Follow Active People Relevant to Your Business

#2: Take Time to Comment

#3: Participate in Hangouts

#4: Publish High-Quality Content


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What You Need to Know About Twitter Hashtags Infographic

What You Need to Know About Twitter Hashtags Infographic | Social Media Butterflies | Scoop.it
Hashtags are a fantastic way for brands to connect with their target audience and participate in conversations about common interests.

 

Did you know that only 24% of tweets contain hashtags?
Meanwhile, hashtags are a fantastic way for brands to connect with their target audience and participate in conversations about common interests.

 

Check out this Infographic and start adding targeted hashtags to your branding strategy!

By Lori Taylor  http://bit.ly/LPqkIj  
Source  http://bit.ly/LPqsHQ ;


Via maxOz, Jesús Hernández, John van den Brink
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maxOz's comment, July 26, 2012 8:15 AM
Marty xxx
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Social Media Is Now a $16.9 Billion Business

Social Media Is Now a $16.9 Billion Business | Social Media Butterflies | Scoop.it
Social media is now a $16.9 billion global business, according to Gartner.

 

Global revenues from social media are projected to hit $16.9 billion in 2012, a 43.1% jump over the previous year, according to Gartner.

 

The bulk of that will come from advertising, which will contribute $8.8 billion. Social gaming revenue is next at $6.2 billion and subscriptions account for another $278 million. The researcher predicts “moderate growth” for the segment in coming years, though Gartner declined to share specific figures.

 

The advertising figure appears to be in line with a similar projection by eMarketer, which predicts $7.7 billion in social media ad revenues for 2012 and $11.9 billion by 2014. The U.S.’s share of such revenues will stay at around 53% over the next couple of years, according to eMarketer, which does not have an aggregate figure for social media revenues.

 

#FlowCONNECTION


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3 Social Media Tips That Can Save Your Business Hours of Frustration | Social Media Today

3 Social Media Tips That Can Save Your Business Hours of Frustration | Social Media Today | Social Media Butterflies | Scoop.it
The first goal of internet marketing is getting people's attention.But there's too much noise today. And it's only getting worse.Your potential customers have thousands of things to pay attention to.
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Are You Committing Career Suicide on LinkedIn? | Social Media Today

Are You Committing Career Suicide on LinkedIn? | Social Media Today | Social Media Butterflies | Scoop.it
Is your LinkedIn profile killing your career? It might be, if it doesn’t help you stand out. With over 150 million users, it’s very easy to have a LinkedIn profile that mimics many of the same words and ideas as others.  Results?
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101 Social Media and Social Network Tools

101 Social Media and Social Network Tools | Social Media Butterflies | Scoop.it
101Social Media and Social Network Tools 101 Social Media and Social Network SEO Tools Social...

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25 Ways to Engage: Creative Examples of Businesses Using Social Media to Interact with Customers

25 Ways to Engage:  Creative Examples of Businesses Using Social Media to Interact with Customers | Social Media Butterflies | Scoop.it
3V Business Solutions, serving downriver and metro Detroit's social media and internet needs from social media development to web design and SEO. We specialize in Facebook Open Graph development.

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