Social Media Butt...
Follow
Find
2.0K views | +0 today
Social Media Butterflies
Ins and outs if this then what? Does social media give you the butterflies in your stomach?
Curated by Robin Martin
Your new post is loading...
Your new post is loading...
Rescooped by Robin Martin from The Evolving World of Marketing
Scoop.it!

How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | Social Media Butterflies | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...

 

**Companies that blog get up to 55%more traffic

 

**They also get up to 97% more inbound links (which search engines like!)

 

**They can get up to 434% more indexed pages in search engines

 

**Blogging companies get up to 25x times more business leads

 

Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"

 

Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
more...
No comment yet.
Rescooped by Robin Martin from The Social Media Learning Lab
Scoop.it!

Is Influence Moving Prospects From Likes To Buys? [Infographic]

Is Influence Moving Prospects From Likes To Buys? [Infographic] | Social Media Butterflies | Scoop.it

This piece is from Socialmouths, here are some interesting findings from Coupon Cabin's infographic:

 

Jan Gordon:

 

...The research says younger people are more inclined to follow recommendations about products or services from their friends than people over 55. I personally think that is changing as social communities evolve.

 

Excerpt:

 

"we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. 

 

Are "Likes" ...turning into "Buys"?

 

 The reason social media users are following brands divided by gender:

 

The study by Burst Media says the #1 reason is to keep up with content. In my opinion, people follow a brand to get something in exchange, a discount or special deals.


I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.

 

18% of social media are influenced by friends behavior – This is what we have talking about to small business, look at social media as a discovery and recommendation engine. This is the core of Earned Media.

 

People are influenced by their friends much more than by any advertising.


 

The “Age Factor”:

 

Individuals under 35 are more likely to be influenced by their friends behavior than a 55 year-old

 

There are a lot of elements to play with here but it’s basically just human nature, younger people rely more on others opinions than a 55 year-old.

 

Which doesn’t mean you should ignore this, it is very important that you consider these things when approaching your audience.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/MYSIZO]

 

Infographic courtesy of: Coupon Cabin


Via janlgordon, Deb Nystrom, REVELN
more...
No comment yet.
Scooped by Robin Martin
Scoop.it!

5 Steps to Achieving Social Media ROI | Strella Social Media

5 Steps to Achieving Social Media ROI | Strella Social Media | Social Media Butterflies | Scoop.it
Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1.
more...
No comment yet.
Scooped by Robin Martin
Scoop.it!

How to Create a Social Media Strategy | Social Media Today

How to Create a Social Media Strategy | Social Media Today | Social Media Butterflies | Scoop.it
Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.
more...
No comment yet.
Rescooped by Robin Martin from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

Interest Stats in Pinterest Infographic

Interest Stats in Pinterest Infographic | Social Media Butterflies | Scoop.it
Interest Stats in Pinterest Infographic...

Via janlgordon
more...
janlgordon's comment, August 6, 2012 12:49 PM
Interesting findings John, good one!
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Curate People, Categories, News on Twitter with Slice Discovery Tools

Curate People, Categories, News on Twitter with Slice Discovery Tools | Social Media Butterflies | Scoop.it

I selected this because as Robin Good says, it works better than Twitter lists.  Anything  that helps me manage, discover and utilize content, curate people and news in a more efficient way is something I need and want to share with others and I can do this on my phone!. Thank you Robin for another great find!

 

Robin Good: Slices is a news discovery app that allows you to find the news that interest you by "slicing" the Twitter timeline into topic-specific categories, making it much easier to find what you are looking for.

 

From Pandodaily official review: "Slices offers 21 searchable categories – humor, technology, sports, and so on – that lead you to people and lists to follow. Included among those top-level categories is the “Live Events” option, which allows you to select an event – a football match, say, or a TV show – and follow Tweets from a curated list.

Also of note: "...it synchronizes between mobile devices and the Slices website (slices.me), which means it knows which Tweets you’ve already read, no matter where you access it from.

 

...The “Timeline Slicer” also outdoes Twitter’s Lists as a way to organize the people you follow into specific categories. They’re easier to set up and easier to access, ..."

 

Source: Pandodaily

 

Slices is available on iOS, Android and the Web.

 

Find out more: https://slices.me/

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Via Robin Good, janlgordon
more...
Prasanth (WN)'s comment, August 2, 2012 6:57 AM
Thanks
malek's comment, August 3, 2012 11:26 AM
I'm still working on it...looks promising.
Scooped by Robin Martin
Scoop.it!

Social Media Etiquette: 15 do's and don'ts | Social Media Today

Social Media Etiquette: 15 do's and don'ts | Social Media Today | Social Media Butterflies | Scoop.it
Whether you are a first time social media user, or you Image have regularly been signing into these networks for some time, it is essential to understand how to conduct yourself online.
more...
No comment yet.
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | Social Media Butterflies | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.

 

Here are a few highlights:

 

**Define measureable and actionable KPIs

 

**Configure your analytics

 

**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See Full infographic here: [http://bit.ly/QmVlR0]


Via janlgordon
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

Which Social Networks Take Home the Gold? [INFOGRAPHIC]

Which Social Networks Take Home the Gold? [INFOGRAPHIC] | Social Media Butterflies | Scoop.it
We love the Olympics, but an international social media showdown is a little more our speed.

Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.


Via John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Social Media Butterflies | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


Via janlgordon, John van den Brink
more...
No comment yet.
Scooped by Robin Martin
Scoop.it!

Social Media ROI — Not just for the big companies

Social Media ROI — Not just for the big companies | Social Media Butterflies | Scoop.it
How does a small business get to the heart of what is really working in social media? Here's one way to get an answer.
more...
No comment yet.
Rescooped by Robin Martin from The Social Media Learning Lab
Scoop.it!

Do’s and Dont’s for Community Management [INFOGRAPHIC]

Do’s and Dont’s for Community Management [INFOGRAPHIC] | Social Media Butterflies | Scoop.it

How do you stay on track on your social media plans and campaigns? This is a handy infographic from Return on Digital which showcases community management basic practice.

 

Good practices, good reminders for Facebook, Twitter & LinkedIn! 
Via Jonha Revesencio, Deb Nystrom, REVELN
more...
No comment yet.
Rescooped by Robin Martin from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

10 Commandments of Using Pinterest for Business

10 Commandments of Using Pinterest for Business | Social Media Butterflies | Scoop.it

I found this blog post with this infograph on Susan Critelli's blog. I want to personally acknowledge Susan for giving everyone credit who contributed to this article and infograph, well done!

 

Here are the 10 commandments every Pinterest user should follow to be effective in business:

 

1. Plan for thy pinning success
2. Honor thy source
3. Thou shalt pin strategically
4. Thou shalt remember to be social
5. Thou shalt produce pinnable visual content
6. Thou shalt create as well as curate
7. Promote thy business creatively
8. Thou shalt consider referral traffic and seo
9. Take advantage of thy tools
10. Research and measure thy pins

 

Here are a few highlights:

 

**Set up Pinterest share buttons on your other social networks

 

**Research what your ideal client is pinning

 

**Set up boards and start pinning things that they like

 

**Remember to thank to others for repinning your pin

 

**track repins from your site

 

**comment and repin other people's pins

 

Selected by Jan Gordon covering "Pinterest Watch"

 

See Susan't commentary and infograph here:  [http://tinyurl.com/76yfh2u]

 

Credits:

 

Susan Critelli

 

I found this article because the infographic was pinned on Pinterest by Peg Corwin from a HubSpot Article entitled, “A Simple Cheat Sheet for using Pinterest for Marketing,” by Pamela Vaughan.

 

But she actually found the infographic over at SociallySorted.com.au in an article entitled simply “Pinterest Infographic.”


Via janlgordon
more...
No comment yet.
Rescooped by Robin Martin from The Evolving World of Marketing
Scoop.it!

How to Build a Strong Captive Audience Through Content [Infographic]

How to Build a Strong Captive Audience Through Content [Infographic] | Social Media Butterflies | Scoop.it

I selected this piece posted by Frank Reed from Marketing Pilgrim and infographic from BlueGlass which pulls on the experience of Copyblogger who is one of my trusted sources.  I personally use these suggestions and they work.

 

Here are some highlights:

 

**Share and promote other's who have great content

 

**Make insightful comments on content, this starts a conversation that can lead to potential opportunities, partnerships, joint ventures, mutual support

 

**Add links of posts that can add value or insightful information to the content you're posting or curating

 

Increasing your Subscriber Account

 

**Ask for the subscription

 

Offer free extra content

 

**Let people know they can get a report, Ebook, Audio Series, Ecourses

 

One of the most important aspects of your content is your headline

 

**80% of people will read your headline

 

**20% of people will read the whole post

 

**50% of your emphasis when writing should be on your headline's quality

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article and see infographic here: [http://bit.ly/QjeaGG]


Via janlgordon
more...
No comment yet.
Rescooped by Robin Martin from The Social Media Learning Lab
Scoop.it!

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy | Social Media Butterflies | Scoop.it

"It's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business."

 

Welcome news to the jobs-starved economy. 

 

Excerpts:

 

The study states that, "two-thirds of this potential value lies in improving collaboration and communication within and across enterprises."   Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6 are evidence, as well as designated new internal productivity tools that will integrate into current business processes.

 

Think of the jobs-creation these new tools might influence.

 

Educate both the workforce and leaders on what social media is and how to access its power.


Retool to welcome the millennial workforce who takes access to social technologies as a given.

 

The study also states:


very few [companies] are anywhere near to achieving the full potential benefit of social media.
the most powerful applications of social technologies in the global economy are largely untapped
Via Henri Lefèvre, Deb Nystrom, REVELN
more...
No comment yet.
Scooped by Robin Martin
Scoop.it!

It’s A Matter Of HOW You Will Engage…Not If You Will Engage!

It’s A Matter Of HOW You Will Engage…Not If You Will Engage! | Social Media Butterflies | Scoop.it
Every other month, we interview one of our management clients to ask them about their experience in social media.
more...
No comment yet.
Rescooped by Robin Martin from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

9 Pinterest Board Ideas for Content Marketers - Content Marketing Institute

9 Pinterest Board Ideas for Content Marketers - Content Marketing Institute | Social Media Butterflies | Scoop.it
By now you probably know that Pinterest is the third most popular social media network, right behind Facebook and Twitter. For some brands, it drives more traffic than LinkedIn, Google Plus, and YouTube combined.

 

However, there’s a big a misconception that Pinterest is only for products, crafts, or recipes. While it may have started out that way, Pinterest has now expanded its reach to marketers, bloggers, coaches, authors, consultants, local businesses, and everyone in between. With a little creativity, you can use Pinterest to drive lots of traffic and sales back to your website.

 

1. Share videos
2. Feature your clients
3. Highlight books worth reading
4. Provide advice and how-tos
5. Share your favorite resources
6. Highlight your peers
7. Spread the word about upcoming events and conferences
8. Highlight relevant infographics and data
9. Inspire your followers with quotes

 

Read more: http://bit.ly/SXG7Fc


Via janlgordon
more...
janlgordon's comment, July 30, 2012 3:58 PM
Great information here John, thanks!!
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Personal vs. Contextual Influence: Do You Know the Difference?

Personal vs. Contextual Influence: Do You Know the Difference? | Social Media Butterflies | Scoop.it

I selected this article from Appinions because the word influence is being measured and talked about on a daily basis.

 

**Knowing the difference between personal & contextual influence and acting on that knowledge is crucial to your success in social business. 

 

Intro:

 

There are two broad areas of focus in digital influence - personal and contextual - that offer two different ways to identify and measure influence -

 

This article puts a brief comparison of personal and contextual influence and the tools that are available for each.

 

Personal Influence

 

**Personal influence tools capture and rank or score data attributed to a person's social profiles such as Twitter, Facebook, Linkedin, etc.

 

**Personal iinfluence tools often examine the size of the audience and certain demographics as well, though how much weight each hold varies by tool.

 

Klout, PeerIndex, Kred and Peekanalytics are a few examples of personal influence tools. 

 

Contextual Influence

 

Contextual influence on the other hand. places a larger emphasis on the content and context of information. In other words, contextual influence measurement tools are built to identify and measure who has influence on a particular topic, subject or market.

 

**Additionally, these tools look at all public data available online - instead of just social networks - to determine who is an influencer.

 

Why the difference matters

 

**Both sets of tools have their place in the marketer's toolkit. If you want to reach out to people with a massive audience or find out more about an individual's influence, personal influence tools will help you.

 

**The bottom line is that agency and brand marketers need to understand the full spectrum of influence -from methodologies to available technology  

 

**Having this information will help you implrement the most effective and relevant outreach strategy for their market, namely one that drives action, not just talk

 

**For a comprehensive guide to influence measurement and the various tools available, click here to get a Realtime Report's Guide to Influence Measurement Tools

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/M0hXuN]


Via janlgordon
more...
No comment yet.
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

What Does it Mean to Live in An Interconnected Society?

Tiffany Shlain, founder of the Webby Awards, talks about today's interconnected society at The Economist's Ideas Economy: Information 2012 event in San Francisco. I wanted to bring this to your attention because what she is speaking about concerns all of us

 

What does it mean to live in a connected world? How is it changing us, our culture and the planet?

 

Her film "Connected" is a must see! It's thought provoking and captures the essence of the experience, the anxiety, overwhelm, mystery, commonality, rapture, looks at the potential and wonder of what innovation, knowledge, discovery lies ahead. 

 

Tiffany Shlain:

 

"Go as far as you can see and when you get there. you'll be able to see even farther"

 

Selected by Jan Gordon covering "Exploring Change and Ongoing Discussions"

 

See video here: [http://www.youtube.com/watch?v=NRTnUKpDGWs]


Via janlgordon
more...
Ken Morrison's comment, August 17, 2012 9:38 AM
Thanks for sharing this. I took an online course from Howard Rheingold, who is in this film a few times.
Ken
Ken Morrison's comment, August 20, 2012 12:00 PM
Thank you for the rescoops. I really like this quote:
"Go as far as you can see and when you get there. you'll be able to see even farther"

Best of luck on your scoop.it site. I like what I see here.
Ken
Ken Morrison's comment, September 2, 2012 7:53 PM
Thank you for the rescoop. I really hope that this video project is successful for her organization.
Ken
Scooped by Robin Martin
Scoop.it!

Social media measurement: Sometimes a picture is worth a thousand tweets

Social media measurement: Sometimes a picture is worth a thousand tweets | Social Media Butterflies | Scoop.it
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when...
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

The Rapid Rise Of Social Media

The Rapid Rise Of Social Media | Social Media Butterflies | Scoop.it

...

Recently discovered in a McKinsey Global Inst Report “The Social Economy: Unlocking Value And Productivity Through Social Technologies” , Statista's Chart 'The Rapid Rise Of Social Media' shows how the pace of technological progress has changed over the past century and the time it took selected technologies and services to reach 50 million users worldwide.

 

It took the radio 38 years to reach 50 million users worldwide. The next revolution came around a little quicker: 13 years passed until 50 million people enjoyed moving images in their own homes.

With the arrival of the internet the pace of technological adoption really picked up: while it still took internet service providers three years to reach 50 million subscribers, the world wide web dramatically enlarged the potential audience for everyone with an innovative product or service.

Facebook, now on track to reach 1 billion users, needed just one year to reach 50 million users and Twitter was even quicker to reach that milestone.

 

By Statista http://bit.ly/OrtrDi

Source  http://bit.ly/N4X3Hk

 

Download the Report The Social Economy: Unlocking Value And Productivity Through Social Technologies [PDF] http://bit.ly/MlE5Qq


Via maxOz, John van den Brink
more...
No comment yet.
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

More Community Faster With Scoop.it Than Twitter

More Community Faster With Scoop.it Than Twitter | Social Media Butterflies | Scoop.it

Scoop.it Vs. Twitter
Wow, I realized today that Scoop.it has helped build a community that is 30% as large as Twitter in 20% of the time and half the effort (granted that is a judgment call and not in the data :).

Twitter - 1,800 followers since 208 (5 years)
Scoopit - 630 followers since 2011 (1 year)

35% of my total Twitter community built in 20% of the time.

Churn
The Revolutions may have lost some people who subscribed on Scoop.it, but I haven't noticed. Twitter churns 5% of my @ScentTrail community a day. There are Twitter accounts set up to unfollow the minute you follow (had fun toggling an account set up this way the other day). Twitter's list churn is 100% greater than Scoop.it.

Spammers & Trolls
Part of this big churn number is the people using Twitter for spam. Let's knock on wood together as we note how blissfully spam and troll (people who say mean things just to get a rise) free Scoop.it is.

Effort Level
Twitter takes much more work EXCEPT when I use Scoop.it as the master manager. I manage 4 Twitter accounts and @Scenttrail (https://twitter.com/ScentTrail ) is the easiest because it is tied to my Scoop.it.

SEO Value
Twitter had great SEO but their inability to be bought or play nice with Google has vastly reduced the power that was there in 2008. I haven't done the research to know how badly content supported by Twitter has fallen, but it FEELS like it has reduced its SEO power footprint since my Twitter feed pulled a PR5 within weeks of going up. Scoop.it, on the other hand has done great earning absolute #1 on "Curation Revolution" since I put it up.

I'm not saying drop Twitter. I am saying Scoop.it is producing more results for less effort and is earning its place right in the middle of all of my social marketing as I stated in a ScentTrail Marketing post a few days ago:

Likes and Likes of New Scoop.it UI

http://www.scoop.it/t/curation-revolution/p/2205046197/likes-and-likes-of-new-scoop-it-user-interface





Via Martin (Marty) Smith, John van den Brink
more...
John van den Brink's comment, August 2, 2012 9:20 AM
Great post Martin. Thanks
Brian Yanish - MarketingHits.com's comment, August 2, 2012 9:37 AM
I agree Scoop.it is my Twitter content manager. Twitter does give me a large number of hits back to my Scooped content.

Another plus is Scoop.it has helped to build my Twiiter followers. Scoop good content and guess what, people will follow.

Good content curation takes time and planning.

Martin (Marty) Smith's comment, August 2, 2012 9:48 AM
Thanks Brian. Pulled your note up into the post. You are right as usual and helped me expand my thinking as usual :). Marty
Rescooped by Robin Martin from AtDotCom Social media
Scoop.it!

Blogging Stats 2012

Blogging Stats 2012 | Social Media Butterflies | Scoop.it

Ever wondered how many bloggers there are in the United States?  How about how many active business blogs there are in the US?  Blogging.org has done the research as well as polled over 1000 bloggers across the US to find out the answers that you want to know. 

 

In 2012 it has evolved into major publishing businesses and is also used by companies to display their thought leadership and expertise. Blogs are now considered an important part of a company's participation online.

The evolution of search engines has also made the creation of unique content in a variety of media vital, to improve brands and businesses online visibility to Google, Bing and Yahoo.

 

1000 Person Survey:

What Blogging Platform Do People Use?

43% WordPress 35% Blogger 16% Tumblr, Typepad, Posterous 6% Other

What Diversity Are People In The US?

48% Caucasian 38% African American 9% Other 4% Latin American

How Much Do People Make Blogging?

8% Enough Money To Support A Family 81% Never Make $100 From Blogging 9% Enough To Sustain Their Personal Lifestyle Blogging 4-6 Hours A Day 2% Make $150K+ Blogging 1-2 Hours A Day

There are an estimated 31 Million bloggers in the US as of July 2012

Businesses Blogging Stats

60% of Businesses have a Business 35% Blog At Least Once A Month 65% Haven’t Blogged Once In The Past Year

US Blogging Stats For 2012

42,000,000 Blogs in the US 329 Million People View  A Blog Monthly 25 Billion Pages Viewed Monthly 500,000 Daily New Posts 400,000 Daily Comments

What Are The Common Blogging Languages?

English 66% Spanish 8.7% Portuguese 6.5% Indonesian 3.5% Italian 2% German 1.8% French 1.4% Russian 1.1% Vietnamese 1.1% Swedish 1.0%

 

By John Rampton http://bit.ly/NdYHVs

Source http://bit.ly/NpDtmS


Via maxOz, John van den Brink
more...
Martin (Marty) Smith's comment, August 3, 2012 2:31 AM
Thanks Michele and what a nice surprise sitting in bed not being able to sleep at 2AM. I moved your email to safe place and need to talk to you too about a project Mike and I are cooking up. Will email tomorrow assuming I ever get to sleep :). M
Scooped by Robin Martin
Scoop.it!

Whiny Customers: 5 Types of Complaints (& How to Handle Them)

Whiny Customers: 5 Types of Complaints (& How to Handle Them) | Social Media Butterflies | Scoop.it
Thanks to social media, complaining has never been easier. Here are a few types of cranky customers--and some good ways to handle them.
more...
No comment yet.
Rescooped by Robin Martin from Curation, Social Business and Beyond
Scoop.it!

Twitter is Not a Social Network - Here's Why

Twitter is Not a Social Network - Here's Why | Social Media Butterflies | Scoop.it

This piece was written by Gideon Rosenblatt on his blog Alchemy of Change. Many people are still confused about and you can see that everyday if you observe the interactions and how some people are still using it.

 

Intro:

 

"Twitter is not a social network. It's a 'real-time information network' and once you see it that way, its competitive edges look a lot closer to Google than to Facebook"

 

Here is what Evan Williams Co-Founder of twitter said about Twitter:

 

"I don't consider Twitter to be a social space—primarily. It's a utility for getting (and sometimes spreading) news, information, and entertainment, more than it is a hangout space like the mall. Some people, of course, use it primarily for socializing, and the line is blurry".

 

Here's what caught my attention:

 

**This data is extensive.It’s a paper called “What is Twitter, a Social Network or a News Media?” Download PDF

 

**They downloaded all the member and usage data then analyzed it

 

Here are some of the findings:

 

** Twitter shows a low level of reciprocity

 

**77.9% of user pairs with any link between them are connected one-way

 

**only 22.1% have reciprocal relationship between them.

**22.1% have reciprocal relationship between them

 

Moreover, 67.6% of users are not followed by any of their followings in Twitter.

 

We conjecture that for these users Twitter is rather a source of information than a social networking site.

 

"Twitter is a living, breathing example of the power law at work; an information distribution network with a small number of heavies followed by lots of people, and lots of people followed by few, if any.

 

There are people in between, but that’s not the majority.

 

**This research strongly suggests that two-thirds of the Twitter base – the vast majority of Twitter users – are really just using the service as a human-powered information distribution and filtering service.  

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/LZ0EJk]


Via janlgordon
more...
No comment yet.