When you have joined the social media movement, the real work (and fun) starts. I am always astonished that people ask me how much time they should spend on social media. We all know this is an impossible question to answer since everyone has a ...
Social media is now a $16.9 billion global business, according to Gartner.
Global revenues from social media are projected to hit $16.9 billion in 2012, a 43.1% jump over the previous year, according to Gartner.
The bulk of that will come from advertising, which will contribute $8.8 billion. Social gaming revenue is next at $6.2 billion and subscriptions account for another $278 million. The researcher predicts “moderate growth” for the segment in coming years, though Gartner declined to share specific figures.
The advertising figure appears to be in line with a similar projection by eMarketer, which predicts $7.7 billion in social media ad revenues for 2012 and $11.9 billion by 2014. The U.S.’s share of such revenues will stay at around 53% over the next couple of years, according to eMarketer, which does not have an aggregate figure for social media revenues.
Is your LinkedIn profile killing your career? It might be, if it doesn’t help you stand out. With over 150 million users, it’s very easy to have a LinkedIn profile that mimics many of the same words and ideas as others. Results?
If you've ever wondered what the Fortune 100 companies are doing with Social Media, this is your report, a health check for 2012 showcasing Fortune 100 data from Twitter, YouTube, Facebook, Google+ and Pinterest, to see where the growth is, how they...
Pinterest is now the third largest social network. It's ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. Its rapid success has led to a proliferation of clones.
A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.”They had white papers they had outsourced in the past, but the term E-book...
This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.
Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.
"Social business is built on top of social networks, which most organizations already have in place.
For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.
**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on
individual roles, social networks and the power of connections.
**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.
Here is a takeaway that caught my attention:
Start at the beginning -
**Map the individuals in your potential social networks
**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities
**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.
**Focus on results that can be measurable and attributable
Selected by Jan Gordon coveriing "Curation, Social Business and Beyond"
See article, video and read more about social business here: [http://bit.ly/MZUSmK]
Social media is a great communication channel; there is no question. Smart marketers use social media to offer great support, increase brand reach and to (Why Marketers Increase Their Social Media Marketing Budgets?
Our brains can easily accommodate so much information, but why is it that we remember some things vividly while forget others almost instantly? It turns out, there's a formula that describes how we forget things.